How can you take your Start-up to The Next Level ?

Challenges as a Startup

Human ForceLimited man power as each person carry multiple roles

No dedicated Marketing teams for scaling the business

TimeTime is very limited and pressure of deadlines is escalating

Various tasks have to be completed at the same time

CashMost of the startups are boot-strapped

Marketing agencies cost a huge amount of money

Digital Marketing- A nightmare

Facebook Ads

Google Adwords

CTR,CPM,CTA,PPC

Ad manager, Click,FrequencyImpressions

Infographics Content

Datawrkz-Digital Programmatic Experts

DISPLAY

SEARCH SOCIAL

VDO

• Programmatic campaigns run via Search, Social, Display and Video• All platforms – Desktop, Laptop, Mobile phone and Tablet across all OS• Quantitative Client goals achieved

RevenueFootfallTraffic Sales

We Target Audience Segments

Furniture

shoppers High EarnersAuto

Advanced

DemographicElectronics

We Leverage the best of the best

• We use a Strategic combination of Facebook, Youtube and Display ads for your campaign.• We partner with the best websites and use our VIZIBL platform meet the goals of each individual campaign

Mobile Advertising

Advertisers

Agencies

Datawrkz

Data Managemen

t

Optimize, Contextual Targeting

Ad Verification,

Fraud Detection

Brand Safety

Ad Networks

Ad Exchanges

Supply Side Platform

(SSP)

Publishers

Demand Side Platform (DSP)

SupplyDemand

About Mobile Search

81%Of conversions (store

visit, call or purchase)

triggered by mobile

search

Occur within

5hrs

Mobile is Imperative

About Mobile Search

Our Mobile Portfolio houses famous brands

A FarmvilleAd seen inside a gaming app at bottom (320x50)

874 MILLION

PEOPLE used facebook's mobile app

Advanced Mobile Targeting capabilities

Hyperlocal TargetingUpto 1 km radius, accuracy

Type of App usedBased on User behavior

Type of device usedMobile or Tablet

Carrier typeVodafone, Telstra, Optus, Virgin Mobile

WifiIf on Data or Wifi

Os TypeAndroid, Windows,iOS

Pre-Roll Video Ads

• 20 x Increase in the CTR

Rate as compared to standard

banners

• High User engagement

• Access to a variety of

publishers for video inventory

• Premium channels like

Youtube A Pre-Roll Video Ad Example

Client Targeting Model

Finding the right prospect

Increasing purchase intent

Track their journey

Retarget the prospect

Customer buy

Geolocation, Demographic, Language & Nationality

Lifestyle, time of day & day of the week

Lookalikes & Promotions

Case Study – Growth in Site Traffic and Transactions for Warmoven- An Online Ordering Store

Background/ Current Situation The client is an online store for ordering and delivering fresh cakes across

Bangalore..

With hundreds of other such sites and established bakeries, the client was facing

severe competition to strengthen its position.

Objective Brand awareness

Site Traffic and Conversions

Geo-targeted to Bangalore

Strategy/ Solution Standard banner formats were utilized to spread brand awareness, generate site

traffic and increase conversion rate.

The target audience was targeted through Search targeting, Social Targeting and

Re-targeting.

Results

Monthly site traffic was increased by 185%.

Online conversion rate increased by 50% through the course of the campaign

using our iterative optimization technique

Analytics before and after

Certain organic plus combined growth. Increase in Site statistics, bounce rate that wasmaintained, the difference in total conversions

before and after and the bump up in search converstions. (Warmoven

Metric (per Month)

BeforeDatawrkz

AfterDatawrkz

Increase % IndustryBenchmark

Users 6,571 30,374 363% 100%

Bounce Rate 7% 1 11% Marginal Increase2 20% - 40%

Orders 1178 1525 29.4% N/A

1. Organic Traffic 2.Bounce rate must.nt be high. So it is good BR is much lower than benchmark

Our Client Portfolio

Campaigns run by Startups vs Datawrkz run Campaigns

No dedicated account managers Dedicated account managers (24X7)

No optimization 100% optimization

Fixed fees oriented Results and goal oriented

Individual campaign for each of the different platforms

Central hub for all platforms- Search, Social and display

Needs a lot of expertise for a successful campaign

We bring 65+ years of cumulative experience to the table

THANK YOU