business writing content tone style
TRANSCRIPT
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Think before Write:Think before Write:Tiraporn JaroensakTiraporn Jaroensak
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How to have a clear idea of what you
want to say to your reader?
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Consider your purpose.Consider your purpose.
• What is your accomplishment? • Is it your routine or not?• How much information is needed? • What kind of information should be
included?
CONTENT CONTENT
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Consider your reader.Consider your reader.
• Who is your reader? Colleagues? A client or a supplier?
• Do you need on-going relationship? • What does your reader expect?
STYLE, TONE & LANGUAGE STYLE, TONE & LANGUAGE
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CONTENT ORGANIZATIONCONTENT ORGANIZATION
1. State your main idea first. 2. Don’t introduce yourself by name or
say “hello”3. State your position as part of your
reason for writing 4. Close with a friendly tone in your
last paragraph.
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CONTENT ORGANIZATIONCONTENT ORGANIZATION
Clarity
Completeness
Conciseness
Correctness
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TONE & STYLE TONE & STYLE
TONE TONE The feeling or sound of your writing• Polite• Rude• Businesslike• Friendly
STYLESTYLE The way you write, and include word choice, grammar, sentence length and type • Formal• Informal
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LANGUAGE LANGUAGE
DIRECT LANGUAGE DIRECT LANGUAGE
“This needs to be done today.”
“Please do this today”
INDIRECT LANGUAGEINDIRECT LANGUAGE
“We need this tomorrow, so I’d appreciate your getting it done as soon as possible (by this evening).
“We would appreciate it if you would verify that…”
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Language Language
“You” attitude
Active or passive voice
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Style
Tone
Language
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References
Bovee, Courtland L. and Thill, John V. Business Communication Today. 8th ed. New Jersey: Pearson, 2004.
Mackey, Daphne. Send Me An Update. New York: McGraw Hill Book Company, 2006.
Mackey, Daphne. Send Me A Message. New York: McGraw Hill Book Company, 2006.
Merrier, Patricia. Business Communication. 3rd ed. Ohio: Thomson South-Western Publishing Corp., 2006.