Business with ImpactCo-creation Journey Concept

Aki Koivistoinen, Dazzle OyRiku Mäkelä, Tekes & Embassy of Finland, New Delhi

GoalsBusiness with impact co-creation journeys offer– New business for Finnish companies– Integration to local value networks– New solutions to real problems– Positive impact to environment and lives of people

ConceptBusiness with Impact Co-creation Journey is anaction-oriented multi-stakeholder tool to– Build understanding about the target market– Explore the business & innovation & impact

opportunities– Build value networks– Pilot & demonstrate sustainable solutions for long-

lasting positive impact to lives of people andenvironment

– Co-create operational models and new businessinitiatives

Working together with local ecosystem players

ObjectivesBusiness with Impact journeys aim to:– Build ground for novel cooperation opportunities

in business, innovation, science and culture forFinnish and foreign actors

– Build capacity– Enhance quality of local offerings– Build sustainable businesses– Increase local ownership– Connect different ‘silos’ into co-creation efforts

Financing for example in combination of Tekes Program &MEE & MFA & local partner

Opening Networks: Team Finland game building in targetmarket & Finland

Platform partner(s) and enabling partners abroad supportingthe goals and Team Finland network

Participants: Companies, research institutions, governmentalactors, NGOs, and end-users aiming for shared target

Value promise: Knowledge, business intelligence, technology,operational agility, strategic thinking and networks

Participants(+ preparation)

Themes

Offering &value promise

Key partners

Business with Impact – Before the journey

Financing

Openingdoors (publicand private)

Selection of targetcountry and definition

of remarkable aim(Scope & Goal)

Themes are based on local needs and amount of participants& profiles of FIN and Target participants

Target country & market are selected based on local needsand remarkable market & impact potential

Presentation of the findings in BWI Events,and evaluation & development of concrete initiatives

Openingdoors (publicand private)

Piloting andtesting ofsolutions

Needassessment

Co-creatingsustainable businesses

& wellbeing

Ecosystem &value chains

Localcapabilities and

resources

Business with Impact – During the journey

Linking newactors to the

initiatives

OBSERVATIONSPROBLEMS WORTH SOLVING

AIMDESIRED FUTURE 2020

INCREDIENTSESSENTIAL ELEMENTS & PLAYERS

OUR APPROACHCONCRETE INITIATIVES

Building the desired future

Presentation of the findings in BWI Events,and evaluation & development of concrete initiatives

Financing

Supporting companiesand need-based

initiatives

Linking newpartners to

the initiatives

Internationalization

Communication ofresults

Business with Impact – After the journey

Openingdoors (publicand private)

Requires activeinterplay in TeamFinland context

INSIGHT &ACTION

UNDERSTANDINGOPPORTUNITIES &CHALLENGIES

NETWORKING

PILOTING

BUILDING INITIATIVES

LEARNINGFROM HISTORY

PRESENTPAST FUTURE

Three time perspectives during the journey

Journey: process of 6 – 12 months

BEFORE DURING AFTER

FOLLOW-UPANDSUPPORT

FIELD WORK & WORKSHOPSPRESENTATIONS &NETWORKING

CO-DESIGNING TRIP& PREPARATIONS

Typical full case: # of participants 40 + 260workload 40 x 10 days, 260 x 1 day

facilitation € 100 000 and plenty of days

The Journey is the first step

Connecting in platform- Multistakeholder teams- Need assessment- Ecosystem mapping- Assessment of local

resources and capabilities- Testing of value

proposition(s)

New need-based initiatives

Scaling sustainable solutions

Further development ofsuccessfully piloted solutionsand designing scalablebusiness models

Reverse innovations towealthy countries in need of

sustainable solutions

1

2

34

How the co-creation journeys could serveTeam Finland partners in their missionBusiness with impact– New business for Finnish companies– New solutions to real problems– Positive impact to environment and lives of people– Integration with local value networks

Air Quality:Preparatory Journeyto Delhi 10/2013

Rural India:Full Journeyto Bihar 3/2014