Ayesha khalil

The Business VisionThe Business Visionand Missionand Mission

What Do We Want to Become?A vision statement should answer the basic question, “What do we want to become?”

What is our Milestones?

The vision statement should be short, consist on one sentence, and it is Broad in sense

Tells that where we want to Go?

Mission statement

What Is Our Business?a declaration of an organization’s “reason

for being.” essential for effectively establishing

objectives and formulating strategiesBrief description about company

objectives.And how to achieve those objectives.

Mission Statement

discloses what an organization wants to be and who are its customers?

Also called a creed statement, which describes the purpose, company philosophy, beliefs, and Stated the business principles

Strategic Management Model

Vision versus Mission

VisionShort consist on one stance.Broad in scenesWhat we want to become?Where we want to going?

MissionConsist on 250 words.Develop to complete Vision statement.Who are our customers and whom we are serving?

Components of Mission Statement

Customers:

Who are the firm’s customers?

Products or services:

What are the firm’s major products or services?Markets:

Geographically, where does the firm compete?Technology:

Is the firm technologically current?

Components of Mission Statement

Concern for survival, growth, and profitability:

the firm committed to growth and financial soundness?

Philosophy:

What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

Self-concept:

What is the firm’s distinctive competence or major competitive advantage?

Components of Mission Statement

Concern for public image:Is the firm responsive to social, community, and environmental concerns?

Concern for employees:Are employees a valuable asset of the firm?

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