business to consumer e-commerce
TRANSCRIPT
Electronic CommerceElectronic Commerce Buying and Selling over a network Business Strategy Relies
Global Communications Infrastructure Secure Payment System Multimedia Publishing Infrastructure Social Acceptance
A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value.
Electronic Commerce Business to Consumer (B-to-C,B2C)
Home Shopping, Banking Business to Business (B-to-B,B2B)
Information gathering, financial information, supply chain
Consumer to Consumer (C-toC, C2C) Auction
Business to Employee (B-to-E, B2E) Intranet
M-commerce
Mobile commerce
E-commerce that takes place using
mobile devices
Primarily through desktop computers
Wirelessly using handheld Web-enabled devices
How are E-commerce transactions conducted?
Sale of goods & services to the general public
Disintermediation Personalize offerings
to a consumer’s profile
Target Advertising
Business ModelsB2C (Business to Consumer)
Business ModelsC2C (Consumer to Consumer)
Consists of individuals using the Internet to sell products and services directly to other individuals
An online auction is similar to negotiating, in which one consumer auctions goods to other consumers
eBay is a popular online auction
Business ModelsB2B (Business to Business)
Most common & major form of e-commerce
Businesses selling to businesses
Relaying info across the supply chain
Direct integration of data into back office systems
4 types - Vendor (E-procurement sites), brokerage, service, infomediary
Business ModelsB-2-E (Business to Employee)
The use of intranet technology to handle activities that take place within a business
Also called intrabusiness e-commerce
Increases profits by reducing expenses within a company
intranet
An internal network that uses
Internet technologies
Business ModelsP2P (Peer to Peer)
A form of e-commerce that enables users with the same networking software to connect to each other’s hard disks and exchange files directly
A consumer can pay another consumer to copy a file
Music Sharing
Advantages of doing business on the InternetAdvantages of doing business on the Internet
Global market – 24 hours a day Access to multiple suppliers and prices Information available immediately – short
turnaround time Reduce Middleman Costs, direct buying /
selling Distribution costs are reduced Can places orders from anywhere Easier to comparison shop Immediate feedback FAQ
E-Commerce Revenue Streams
The method a business uses to generate income
A single Web site may use more than one method of generating revenue
direct sales of a product or
service
electronic software
distribution
software rentals
advertising
subscriptions
Web hosting
online storage services
Internet access
What is a secure server?
Prevents access to the system by unauthorized users Often used for transaction services where credit card
information is entered Data is encrypted over network Secure sites have
URLs that begin with https://
instead of http://
Secure sites have URLs that begin
with https:// instead of http://
Consumer Concerns A recent poll of Americans Found
that 13% had no fears about E-Commerce 53% had concerns of privacy and
security 20% cited the inability to inspect
products closely over the Internet 3% do not like to wait for delivery
What is great design? Company, product or service and the
customer Understanding “why they have come”
(target audience) Usability (user friendly experience)
Effective, efficient Knowing how to place content, links in their
proper location
Common Questions What do I need to do to start an E-Commerce Site
Product/Service Website
Can I do it myself? Depends on scope Enterprise computing, Virtual Hosting, Simplified E-
Commerce (yahoo, veriostores How do I accept payments by credit card Secure collection Process transactions Merchant Account
What will it cost Cost of running the site Processing Payments
Must I accept Credit Cards Generally “YES” Low volume sites have other options
How do I attract customers? That’s tough Search engines, banner ads, various
advertising
Case Study – IBMNot minding its own e-business
10 week Re-design Effort Reviewed 1 million web pages 100 employees Cost in the millions
Use of Help feature decreased 84%
Sales increased 400 % Information Architecture Graphic Design Word design and photographs
for each page
IBMs Experience Cohesion
PC section, Software section, catalog site Differences in information architecture,
inconsistent search results Team: Programming, Information
Technology, Marketing Developed a standard design
interface Usability
Top Design Mistakes Annoying animation introductions Distracting pages No Price Information Inflexible Search Engines Horizontal Scrolling Blocks of boring text Infrequent questions in FAQ Collecting E-mail addresses without a privacy
statement URLs over 75 characters Mail to links in unexpected locations
E-Commerce Sites Establish the organization as an expert Evaluate your on-line competition Differentiate yourself from the
competition Usable Site (easy to navigate) Site should convey the brand Provide comprehensive product and
serviceInformation