business storytelling: 21 quotes to inspire you to tell your story

24
Allow 21 of the Brightest Minds in Marketing To Explain…

Upload: ian-rhodes

Post on 15-Jul-2015

19.417 views

Category:

Business


2 download

TRANSCRIPT

Allow 21 of the

Brightest Minds

in Marketing To

Explain…

―Effective content marketing is

about mastering the art of

storytelling.

Facts tell, but stories sell‖

http://www.clickz.com/clickz/column/2221930/content-marketing-superheroes-teach-the-art-of-storytelling

―Stories are how we learn best. We

absorb numbers and facts and details,

but we keep them all glued into our

heads with stories‖

http://www.chrisbrogan.com/storytelling-for-business/

―The brands that win are the brands

that tell a great story. When it comes

to transmedia storytelling, the brands

that win are the brands that tell many

great stories and are able to connect

them all together.‖

http://www.twistimage.com/blog/archives/digital-storyteller/

―Stories are how we remember; we

tend to forget lists and bullet points.‖

http://hbr.org/2003/06/storytelling-that-moves-people/ar/1

―Your story will be unique to you,

your brand, and the experience you

are trying to create.‖

http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/

―A story is a trick for sneaking a

message into the fortified citadel of

the human mind.‖

http://www.fastcocreate.com/1680581/why-storytelling-is-the-ultimate-weapon

―If marketing is more like

storytelling, we can count on more

engagement from potential

customers.‖

http://socialmediatoday.com/cbwhittemore/551254/7-elements-storytelling-business-ardath-albee-contagious-content

―Every business has a story to tell‖

http://www.convinceandconvert.com/social-media-marketing/the-awesome-power-of-family-in-social-media-storytelling/

―Great storytelling can make the

difference between someone paying

attention to you and someone just

tuning you out.‖

http://www.christopherspenn.com/2012/12/great-storytelling-is-its-own-reward/

―People are looking for a connection.

Tell a good enough story about your

brand and people will not only get

invested, they’ll want to buy from

you.‖

http://johnmichaelmorgan.com/10-triggers-of-brand-influence/

―People think in stories, not

statistics, and marketers need to be

master storytellers.‖

http://www.marketingprofs.com/articles/2013/11036/arianna-huffington-marketing-megatrends-vocus-conference

―Storytelling is by far the most

underrated skill when it comes to

business.‖

https://twitter.com/garyvee/status/10675127621

―It is something that comes from inside

of you and I firmly believe everyone

can tell a story about anything they

are passionate about.‖

http://www.cc-chapman.com/2011/telling-stories/

―There’s a big difference between creating

branded content and building a content

brand. Branded content is egocentric brand

marketing.

Developing a content brand takes an

audience-first approach to business

storytelling that builds a loyal audience‖

http://contentmarketinginstitute.com/2013/05/power-business-storytelling-creating-content-brand/

―In order to tell better stories, brands

must actually be better stories. Our brave

new media world hasn’t just put audiences

in charge; it has also given them the tools

to instantly peel back the curtain on

marketing campaigns and look at the

substance behind them.‖

http://www.theguardian.com/sustainable-business/three-steps-better-story-telling-brands

―In a time of rapidly compounding

technology generations, the most

successful businesses will consistently

deliver high touch to customers with

one of our oldest traits – the telling of a

story.‖

http://www.forbes.com/sites/jimblasingame/2013/04/22/use-the-p-of-storytelling-to-grow-your-small-business/

―Marketing is the art of telling a story

that moves people to act. Marketing is no

longer a tactic used to sell stuff. It’s about

finding ways to create meaning and make

people feel something, rather than making

them do what you want them to do in the

short term.‖

http://thestoryoftelling.com/about/

―I think of the story as a movie or novel

and cast the people from around the world

whose success I showcase as my hero and

traditional offline advertising and the PR

pitching approach as the villains.‖

http://www.webinknow.com/2013/02/effective-storytelling-for-business.html

―It’s about how your business (or its products or services) exist in the real world: how people use your products—how they add value to people’s lives, ease their troubles, help shoulder their burdens, and meet their needs.

Think in those terms when producing customer stories, case studies, or client narratives—so that people can relate to them. In that way, your content is not about “storytelling,” it’s about telling a true story well.‖

http://www.webinknow.com/2013/02/effective-storytellinghttp://www.contentrulesbook.com/what-does-storytelling-have-to-do-with-business/for-business.html

―I simply see life as one great story after another, and that’s the way I’ve always communicated. People remember stories. It allows them to create pictures, which is a big deal.

Plus, it helps them know me, trust me, like me and support me in some way – maybe directly as a customer or indirectly as an advocate.‖

https://www.jonloomer.com/2012/11/23/marcus-sheridan-sales-lion-interview/

…and finally…

https://www.jonloomer.com/2012/11/23/marcus-sheridan-sales-lion-interview/

―Marketing is storytelling.‖

http://sethgodin.typepad.com/all_marketers_are_liars/

http://www.ianrhodes.co.uk