Research Methodology: Some Basic Notions

Prepared By

Ahemed Shamim Ansary Palash Chandra Das Md. Miraj Hasan Saykat Kumar Saha

MBA (Regular)Daffodil International University

Presentation on—

1.Define Business Research.

2. State the Various types of Business Research.

3. What are the Qualities and Criteria of a good Business Research?

4. What is the “Ice-Berg” Principle?

5. “The Dangerous part of many business problems is like the submerged portion of the Ice berg”— explain.

6. Discuss the several interrelated steps in the identification of Research Problem.

1. Define Business Research

Business research is defined as

the systematic and objective

process of gathering, recording

and analyzing data for aid in

making business decision.

2. State the Various types of Business Research

There are three types of Business Research. Such as-

Exploratory Research.

Descriptive Research.

Causal Research.

1. Exploratory Research: Exploratory

research is conducted to clarify and define the

nature of a problem.

2. Descriptive Research: Descriptive

Research is to describe characteristics of a

population or phenomenon.

3. Causal Research: Causal research is to

identify cause and affect relationship among

variables.

3. What are the Qualities and Criteria of a good Business Research?

Criteria:

I. The purpose of the research should be

clearly defined and common concepts be used.

II. It should be described in sufficient detail to

permit another researcher to repeat the

research for further advancement, keeping the

continuity.

III. It should be carefully planned to yield

results.

IV. The report with complete frankness,

flaws in procedural design.

V. The analysis of data should be

sufficiently adequate. Its validity and

reliability of the data should be checked

carefully.

Qualities of a good research:

1. Good Research is Systematic.

2. Good Research is Logical.

3. Good Research is Empirical.

4. Good Research is Replicable.

1. Good Research is Systematic: That

research is structured with specified steps

to be taken in a specified sequence.

2. Good Research is Logical: Logical

reasoning makes research more meaningful in

the context of decision making.

3. Good Research is Empirical: That research

is related basically to one or more aspects of a

real situation and deals with concrete data.

4. Good Research is Replicable: The research

results to be verified by replicating the study and

thereby building a sound basis for decisions.

4. What is the “Ice-Berg” Principle?

As with an iceberg, only a small proportion of many things is clearly evident. Most problems are much deeper than they at first appear.

5. “The Dangerous part of many business problems is like the submerged portion of the Ice berg”

The principle indicating that the dangerous part of many research problems is neither visible to nor understood by researchers

.

Most of the problems are unclear & hidden Just look as iceberg where only 10% is visible Just like what happen with “new” coke case

A researcher’s main concentration should be on finding out hidden (submerged) part of problem

Without chalking out the problem at the beginning, whole research work might be spoiled. It is dangerous.

6. Discuss the several interrelated steps in the identification of Research Problem.

1.Ascertain the decision maker’s objectives:

The researchers can’t discover the actual

problem because they lack sufficiently detailed

information.

2. Understand the background of the problem:

a. A situation analysis i.e. preliminary investigation is the logical first step in defining the problem.

b. Background information about the previous event and why those events occurred.

c. The problem must be diagnosed exclusively by exercising managerial judgment.

3. Isolate and identify the problem, not the symptoms:

Anticipating all the dimensions of the problem is impossible

for the researcher.

4. Determine the unit of analysis: The researcher must

specify as to whether the level of in investigation will focus.

5. Determine the relevant variables: A variable is a set of

mutually exclusive properties. The factors influencing the

problem is called variable.

Mother Malnutrition ------------------------------- Child’s Death

Independent Dependent

6. State the research questions (Hypotheses) and research

objectives: Research objectives are derived from the

problem definition.

Thank You