Fitness Centre

• Established in Brisbane in 1995

• Today there are 12 Fit ‘n’ Well fitness centres in Australia.

• Free weights, fitness machines, private trainers, group cardio and fitness classes

• People neglect the necessity of exercise due to time not permitting it

• New Year’s Resolution:Become a gym member

The State of economy

• The social aspect of gyms is the biggest strength that can attract new clients

The General Public

“People are more concerned about saving pennies than losing pounds”(Lee, 2009, p.20)

• Operating a gym has its complexities

• Exercising is a vital part of keeping fit and healthy

• The slow economy is affecting the health and fitness industry

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Australia http://www.topnews.in/files/australia-map-flag.jpg

Clock http://passiveportal.com/Images/alarm_clock.jpg health

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Shirley http://american-heritage.org/images/FAC_KAUFFMAN_SHIRLEY.JPG

Light Bulb http://voiceofcanada.files.wordpress.com/2007/11/idea_lightbulb_cartoon2.jpeg

Bill http://www.ingres.com/images/about/HS-BillMaimone.jpg

Fitness http://www.coloradoathleticclubs.com/Images/550x484/GroupFitness/GroupFitness_1.jpg

Health http://www.ladpss.org/dpss/health_care/art/health_care_access_manual_logo.gif

Group Cardio http://ph.88dbmedia2.jobsdb.com/DB88UploadFiles/2008/09/23/D0F62606-DBC7-44EC-A8E4-3F387C2E334D.jpg

Calendar http://www.ntlf.com/images/calendar.jpg

Working out http://www.learn-spanish.com/images/p1060276.jpg

Jogging http://www.diabeticadvisory.com/jogging.jpg

Piggy bank http://tamethebear.tv/wp-content/uploads/2009/02/piggybank.jpg

Socializing http://www.carrickleisureservices.org.uk/media/images/h/c/Concept_-_Instructors_Large_Image.jpg

Dumb bells https://www.enasco.com/prod/images/products/D7/AC052069l.jpg