Business ProposalIndikart.com

Products to be sold : Electronics, Home and Kitchen Stuff, Men's and Women's Clothing and Books and Media.

Target Market : Mainly the youth of the country and web friendly people.

Marketing Strategies :

Word of mouth (initially) Good use of SEO Good use of SEM Very easy web interface Payment convenience Cash/Card on Delivery - there by encouraging the students and people with no credit/debit card. EMI - Attracting price sensitive customers E-wallet Product recommendation with your previous purchase. Operational Plan : Distribution centers and warehouses at different locations which will directly report everything to the corporate office which would in turn report everything to the server management staff for delivery tracking purposes. All the resources required in the warehouses and distribution centre for the efficient functioning of the whole system.Hiring of internet and I.T knowledgeable staff will also be planned according to the requirements. Special training will be given to the website and server support department as this is of utmost importance.

Management Plan:

We will be working in consultation with the top website development and designing agencies. Industry experts will be training the executives the basics of server management and server functioning in order to give them an insight to the functioning of the website.

Financial Plan

Initial registration fees for retailers and distributors and commission for each order placed through the website .Maximum investment in the company through equity . Offers and deals with special premium membership plans.