business proposal
TRANSCRIPT
Increasing Island Nautical Enterprises Awareness in the Tampa Bay Area
Intended use for: Owner of the Company, Store Manager, Systems Administrator
Company’s 75th
Anniversary Celebration
Support Local Events
• local races
• meet and greets
Employee Uniforms
Proposed Plan
Overview
Proposing a marketing strategy to connect
customers in the Tampa Bay area with a
local marine store.
• A local marine business that specializes in a variety of
marine needs.
• The Doyle Gulf Coast Sail Loft at Island Nautical is the
largest loft in the Southeast.
• The local boaters are unaware of the companies
existence.
• Competing with bigger companies that are nationally
known.
• Past owners have turned away customers.
• 1 out of 3 customers are new to the business
Making Your Boating Experience Better
Benefits to the company
Expanding customer basis
Increasing online business
Younger customers
Store plan
Increasing store traffic
Risks to the company
Current set up is not ready for infex of customers
Spending money on events that show no financial
benefit
Ostrichistizing past customers
St Petersburg’s population is 249,704
people
Total annual visitors are 5,435,00 people
An average of 361 days of sunny weather each
year
588 miles of coastline
1164 Commercial vessels registered in
Pinellas County
56,695 Boats overall
23% of the St. Petersburg residents
owns a boat
Customer Analysis
Company’s 75th
Anniversary Celebration
Support Local Events
• local races
• meet and greets
Employee Uniforms
To reinforce the company’s strong position in the marketplace
Stability generates loyalty
Refresh the company with the new ownership
Acknowledging customers
Show off the new mural on the building
Generate more awareness
75th Anniversary
Company’s 75th
Anniversary Celebration
Support Local Events
• local races
• meet and greets
Employee Uniforms
Employee Uniforms
They make it easy to see who’s an employee.
FREE ADVERTISING
They reflect the Island
Nautical brand
They instill pride in
employees.
They inspire customer
confidence.
They create a professional environment.
Company’s 75th
Anniversary Celebration
Support Local Events
• local races
• meet and greets
Employee Uniforms
Supporting Local Events
Thanking current customers for their continuous support
Providing the food at a local fun race at a community boating facility
Engaging with potential new
customers
Helping local boaters
Great advertising
Non-profit write off
Having a big 75th anniversary celebration of
Island Nautical. • Invite all the local businesses to join.
• Have a dedication to the family that started “it all”
• Run a company promotion
• Advertise the 75th on every email to alert current
customers of the achievement
• Make invitations to give out to potential new
customers
• Promote though the website
My recommendation:
References/ DataLocal meet and greet
St Pete Paddlershttp://www.meetup.com/St-Pete-Paddlers/
Local marina Listings
Customer Population in Pinellas
Countyhttp://www.pinellascounty.org/facts.htm1164 commercial vessels registered in Pinellas County; 56,695 boats overall
Boat Statistics46,969 Registered in St Pete IN 2013
http://www.stpete.org/marina/boating_and_marine_links.asp