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Business Promotion through Social Media

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Back to the basics: How?

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Traditional Vs. Online Ads

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Become known Fame Usually new entrants to a certain market try to promote themselves to become more known and gain some fame.

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Competition competitive advantage. The bunny battle: Duracell VS Energizer Being the first does not guarantee leading the race

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Spread awareness Govs and NGOs If the tree falls, we all fall. Unicef: Hati School Project

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Branding/Slogan Just do it! In the late 1980s, Nike launched their Just Do It campaign. Result (between 1988 and 1998): Market share increased from 18% to 43% Sales exploded from $800 million to $9.2 billion

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Means Most of the business promotion campaigns repeat the same means: Fame Gaining competitive advantage Increasing product/service awareness Branding Achieving higher return Why?

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How? Securing a place in both traditional and digital marketplace. Traditional media tools: a) Television b) Radio c) Publications (Newspapers and magazines) d) Billboards e) Stickers and flyers f) Events Sponsorships Social Media

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Traditional media tools Television Top TV ads for the year 2011 according to Forbes magazine Volkswagen Super Bowl XL Ad: The Force5

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Social Media

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forms of electronic communication (as Web sites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) Merriam Webster dictionary First known use of social media was in 2004

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Social Media Quick Facts 2012 94% of all businesses with a marketing department used social media as part of their marketing platform. Almost 60% of marketers are devoting the equivalent of a full working day to social media marketing development and maintenance. (Source: Forbes magazine- 2012 Social Media Marketing Industry Report)

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Social Media Quick Facts 2012 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure. 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period. (Source: Forbes magazine- 2012 Social Media Marketing Industry Report)

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Why social media? Humanizes your brand (product/service). Competition is using it. Target audience is using it. Google counts social sharing when ranking.

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Why social media? Transparency (Interaction) Aids Customer Service (Feedback) Great Brand Exposure

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Most famous social media tools Facebook facts More than 900 million users. The most popular social network in every country of the world, except China, Japan, Poland, Russia, South Korea and Vietnam. More than 300m photos are uploaded per day. more than 488m active users access Facebook using mobile devices.

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Facebook Why is Facebook good for Business: Exposure: Over one billion people like and comment an average of 3.2 billion times every day.

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Fortune 500 on Facebook (US) 58% of fortune 500 companies have a Facebook page The big guys are there, what are you waiting for?

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Creating a Facebook Ad.

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Twitter 500 million registered users. 33 billion Tweets every day. 11 Twitter accounts are created every second. 1 million Twitter accounts are opened every day

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Twitter Records Times when tweets went through the ceiling: 1. Castle in the Sky hits television screens 25,088 Tweets per second (2011) 2. The reaction to Madonna at the Superbowl 10,245 Tweets per second

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YouTube Traffic: 60 hours of video are uploaded every minute. Financial return : YouTube is monetizing over 3 billion video views per week globally 500 years of YouTube video are watched every day on Facebook Over 700 YouTube videos are shared on Twitter each minute

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Youtube: Gangnam Style Psy's "Gangnam Style" has become the most- watched video of all time on YouTube in just five months, garnering almost 906 million views

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Social media- Going Viral Biological definition of virus A virus is essentially a set of genetic instructions wrapped in a protein. Once attached to the host cell, the virus injects instructions onto the cell, replicates itself, then detaches from the host cell in order to find a new cell to commander. THE ONLY PURPOSE OF A VIRUS IS TO REPRODUCE

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Social media- Going Viral Journalistic definition of virus The news is the virus The public are the cells Social media tools are the means of transmitting the virus

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Social Networking Comprehensive Strategy Interconnected, Interrelated & Interdependent

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Famous people on social media Pope Benedict XVI on Twitter: Bringing God to people Number of followers rose from around 2,400 at the time of the announcement to more than 24,000 just an hour later. Vatican said: The pope's presence on Twitter is a concrete expression of his conviction that the Church must be present in the digital arena.

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Social medias darker side Accuracy Pontiflex witnesssed an huge increase in followers mistaking its Twitter name @pontiflex with the closely spelled @pontifex, which is used by Pope Benedict XVI 75 to 100 followers per hour Origin of words: pontifex comes from Latin, and means a member of the Pontifical College Pontiflex meanwhile was derived from French: "pont is the French word for bridge, and we borrowed flex from flexible Flexible Bridge

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It Is About The People People dont engage with each other to exchange viruses. People exchange viruses as an excuse to engage with each other. Douglas Rushkoff- an American media theorist, writer, columnist, lecturer, graphic novelist and documentarian Pulled or pushed?

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Social medias darker side: Accuracy Samsung paid Apple $1.05 billion in 5 cent coins and its repercussions on the digital

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Social Networks Demographics

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Half of seniors over 65 are online

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Safaa Kanj Safaa.kanj@gmail.com