Santa María University

Presentation of turistic

projectsMembers:

• Javier Baldeón

• Ma. Elena Raue

• Ma. Fernanda Castillo

• Rafael Ferretti

INTRODUCTIONOur company promotes and communicates to

•citizens•Tourists

We are trying to spread the tourism,generating an important source of income to the country.

OUR COMPANY

OUR COMPANY• Local tourist agency

• To promote our city internally.

• Our services support

- tourism at hotels,

- travel agencies,

- schools and high schools.

“ To know the Malecon 2000 as

part of our history, culture and customs.”

EXECUTIVE MANAGEMENT

Javier BaldeónGENERAL MANAGER

Maria Elena RaueMARKETING AND SALES MANAGER

Ma. Fernanda Castillo

OPERATIONS MANAGER

Rafael FerrettiFINANCIAL AND

ADMINISTRATIVE MANAGER

MISSION

Providing services for business and tourist trips to individuals, local and foreign agencies.

VISION

Being the company that uses standards of quality and safety inside our country. Establishing our agency at the top of the market and increasing our tourism services. 

VALUES •Security against all eventualities. •Quality service. •Attitude of service. •Open communication. •Reliance on the information.

STRATEGIES

Our main strategy is to take advantage of the location. We are located in the principal port of the country. For that reason we know that the demand of the services is growing daily.

We give a great importance to history because our agency values the development reached by Guayaquil city.

TOURISTIC

PACKAGESThere are three packages: 1.Morning: Devoted to local tourists mostly for schools and high schools.

1.Afternoon: horse rides, typical food lunches, and activities around the Malecon.

2.Night: Tourist would enjoy a walk in “Las Peñas”, appreciating the beautiful Malecon at night.

FINANCES

2002: We built our company in this year, with a budget of $50.000.

2003: We bought our own installations.

2004: We recovered our investment..

2006: We were searching tourists from all around the Country.

We expanded our offices near the airport in Quito.

2007: Our sales increased, and we began a marketing plan allied with bars, restaurants and governments.

FINANCES

ASSETS LIABILITIES Buses Investment Offices Long-term debt Office furniture Short-term debts ComputersSupplies 

RESULTS AND FUTURE

PLANS

• Our sales have increased productively in the last 2 years.

• We are known as the #1 tourism agency in the city.

• We are planning new strategies to promote our services and creating new packages to cover the customer expectations.

INVEST IN OUR BUSINESS

•There is a big demand in the market

•The local agencies are focused on foreign tourism.

•We want to promote other places that are not recognized yet as touristic locations

•Take advantage of a nice weather and the kindness of the people.

In the last decade our Mayor has improved our city image, and we have know more places where people can gather and have a nice time.

THANK YOUTHANK YOU