business planning the parts of a business plan –assesment –marketing –technology –finance...
TRANSCRIPT
Business Planning
• THE PARTS OF A BUSINESS PLAN– ASSESMENTASSESMENT– MARKETINGMARKETING– TECHNOLOGYTECHNOLOGY– FINANCEFINANCE– MANAGEMENT/ADMINISTRATIONMANAGEMENT/ADMINISTRATION– PROMOTIONPROMOTION
Parts of a Business Plan
• ASSESSMENT
•TECHNICAL FEASIBILITY ANALYSIS
•ADAPTABILITY
•DEMANT EVALUATION
Assessment
• DEMANT EVALUATIONPERSONALITY(HOBBIES)SKILLSAIMSRESTRICTIONMOTIVATIONCOMPATIBILITY
Business Business IIdeadea
BUSINESS IDEATHE BIRTH OF
AN IDEA
LOCATIONS
RESEARCH
CENTERS
UNIVERSITIES
COMPANY R&D
BRAINSTORMING
SOCIAL CIRCLES
LITTERATURE
BROWSING
THE INTERNET
TRADE FAIRS
COMPETITORS
ADVERTISMENTS
Feasibilities
• FEASIBILITY
TECHNICAL FEASIBILITY
MARKET FEASIBILITY
FINANCIAL FEASIBILITY
ORGANISATIONAL FEASIBILITY
The Premises
PREMISES
• LOCALISATION
• STRUCTURES
• SECURITY
• SAFETY
• INSURANCE
The StructuresThe Structures
• STRUCTURES
COST
TIME OF COMPLETION
IMAGE
BLUE PRINTS
The Security
•SECURITY
PROPERTY(REAL ESTATE)
GOODS &PERSONS
The technology
o TECHNOLOGY
DETERMINATION
RESEARCH
CHOICE
MACHINE LAY-OUT
Making the Choice
• CHOICE COST DELIVERY TIME PRODUCTIVITY MAINTENANCE(SERVICE) TRAINING CONSUMPTION OF ENERGY/CONSUMABLES TRANSFORMABILITY
The Machine Lay-out
MACHINE LAY-OYT PREDICT ENOUGH SPACE FOR TEMPORARY STOCKING
LEAVE ENOUGH ROOM FOR WORKERS MACHINES PUT IN SUCH A WAY THAT DEMINISHES MOVEMENTS OF PEOPLE AND GOODS
The Marketing Plan
• MARKETING PLAN
– CURRENT MARKETING SITUATION
– OPPORTUNITY&ISSUE ANALYSIS
– OBJECTIVES
– MARKETING STRATEGY
– PROJECTED PROFIT&LOSS STATE
The Current Marketing Situation
• CURRENT MARKETING SITUATION
o MARKET SITUATION
o PRODUCT SITUATION
o COMPETITIVE SITUATION
o DISTRIBUTION SITUATION
o MICROENVIRONMENT SITUATION
The Analysis
OPPORTUNITY & ISSUE ANALYSIS
OPPORTUNITIES/THREAT ANALYSIS
STRENGTHS/WEAKNESSES
ANALYSIS
The Objectives
• OBJECTIVES
• FINANCIAL/MARKETING
OBJECTIVES
The Decisions
o TARGET MARKET
o POSITIONINGo PRODUCT LINEo PRICEo DISTRIBUTION
OUTLETS
o SALES FORCEo SERVICEo ADVERTISINGo SALES
PROMOTIONo R & Do MARKETING
RESEARCH
PROJECT PROFIT & LOSS STATEMENTS
CONTROLS