Entrepreneurship Business

Plan

Afaq Saleem Fahad Tahir

Salman Sohail Akash Gill

Nouman Aftab

Group Members

Company DescriptionCompany Name :

Pakistan Tourism Corporation (Pvt)

LimitedLegal Status and Ownership:Pakistan Tourism Corporation (Pvt) Ltd is registered under companies’ ordinance 1984 as private limited company. It has five members.

Our Logo:

Vision Statement: To maintain the reputation of PAKISTAN through our tourism

services.

Mission Statement:Provide the best tourism service to our customers and establish a trust worthy relationship with customers in professional manner, do best to get the highest level of satisfaction.

Our ServicesOur services to foreigners and locals:a)Provide Hotels Reservations b)Transportation Facilitiesc) Tourists guided)Online booking of tours e)Full time Securityf) Telecommunication Servicesg)Life and accidental insurance for our customers

Industry Analysis

PEST Analysis

PoliticalPolitical condition of our country can affect our services like, if political instability is occur in our country tourists cannot ready to visit our country which affect our company and tourists industry as well.Environment:We develop the strong culture of Pakistan in the environment of tourism. We tried our level best for giving our services of tourism for our customers.

Social: • Socialized and civilization of people• Parties and social get together • Reputation and goodwill • Status conscious peopleTechnology: Innovation in technology is taking place nowadays which can benefit us because we will follow the new technology. We will provide best tourism services as it will be more enjoying and memorable.

Market Analysis

Market Segmentation:We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Pakistan, with the intention of letting them see and appreciate the numerous attractions in our country.

Target Market Segment Strategy:Our marketing strategy will be based mainly on making the right services available to the right target customer. Though we realize that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the America.

Competitors Strengths Weaknesses

1. Travel & Culture Pakistan

First Movers

 

Weak marketing activities not recognized by people

1. Adventure Tour Pakistan

Specialized in tailored made Safaris

Not provide security to the tourists.

1. Himalayan Get Away Travels & Tourism (Pvt) Ltd.

Provide international and domestic tours

Less Marketing activities and few facilities provided to customers.

Competitor Analysis

SWOT Analysis

Strengths:Diversified client base

Combination of skills in employees

Extensive advertising and marketing

Provide Security & life Insurance

Weakness:Lack of Reputation

New in Market

Limited Finance

Lack of clear strategic allies

Opportunities:

government encouraging

tourism

Current growth rate of

tourism

International tourism trends

Reliable Public TransportationThreats:

New entrance in Market

Terrorism

Marketing Plan

Product:We will provide best quality services to the customers and tourists guides for our foreign customers. This kind of services is specially design for the persons who unaware of our country’s historical and cultural places. Our company also provide Hotel reservation, full time security, online booking of tours, life & accidental insurance.Price:We are charging lower rate of price at starting of our business. The charges for Individual Customers are given in financial section. The special discount is given to groups and family tourists.

Product, Price, Promotions and Distribution

Promotion:Our focus is not just in Pakistan but we give our services to foreign tourists of different countries all over the world like Srilanka, India, Bangladesh, Europe, Africa, and America etc. We publicize our services in different countries from internet and social media. Tourists all over the world can hire our services and visit our amazing country.

Distribution:We are distributors of our own self because we are gives tourists services to customers. There is no involvement of any other middleman. Any one from all over the world can book tour online from our website.

Management Team and Company Structure

Management Team: We are five partners in this business who are sharing profit/loss according to investing ratio. Partner Name Designation Duties &

ResponsibilitiesNouman Aftab CEO & Head of finance

departmentAll management and financial matters are managed by this person.

Afaq Saleem Marketing Manager He is responsible all the advisement and sale promotion of our services.

Salman Sohail HR Manager This person is responsible for providing the best employees.

Fahad Tahir R&D Manager He is responsible for developed latest technique for tourism.

Akash Gill Tourists Guide Manager He is responsible for giving the task of respective tourists guide.

Operational Plan

General Approach to Operation:

1. A best tourist’s service provider company whose main objective is to provide the best services meeting the expectations of customers.

2. Hiring the best staff with the collaboration of society in charge and then provide them training.

3. Trust worthy and cooperative relationships with the government to promote tourism in Pakistan.

4. To increase the number of clients at least by 15 to 20 % per year through quality services.

5. Developing contacts with different well established travel agencies, Hotels, Insurance companies, etc. for best quality services.

Business Location:We will initially start our business in Lahore at Gulberg and some other branches in Islamabad, Karachi, Peshawar and Quetta in future.

PRODUCT (SERVICE) DESIGN AND DEVELOPMENT PLAN

Development Status and tasks: Although we are not producing any product but services which we are going to provide will be presented in a good way and we will make our separate identity. All tasks are divided in the company and all member are perform its own duties.

Challenges and Risks:Challenges could be the design of the service may not attract the people as much as we are expecting. We are new in the market and we face difficulties in starting.

Intellectual Property:Company will be registered and will have trademark and it will work legally with the collaboration of Government. Company will have its own logo with all rights reserved. MIS system will be used in office to maintain data records. Company will have an official website with all rights reserved and so the clients can order for services online.

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