EXECUTIVE SUMMARY

The Business Name is “SAFE HANDS SECURITY SERVICE”

GOALS: Our goal is to provide quality services to

people all around in Pakistan which is reliable & comfortable

FOCUS: Focus on to attain maximum satisfaction of our customers by providing them quality security services

LOCATION

Lahore office2nd Floor Noor-ul-Aziz Building 23, Lahore Road Sadar Bazar Lahore Cantt

Head OfficeBungalow # A-256 St.# 13 Chaklala Scheme III, Rawalpindi Cantt.

Email: Safehandslhr@hotmail.com

NEED Of SECURITY SERVICES

For Banks Hospitals Shops Markets Schools

Offices Warehouses Factories Colonies Properties

ACCORDING TO CURRENT SITUATION OF PAKISTAN SECURITY SERVICE IS NECESSARY

SECURITY CONDITION IN PAKISTAN

CUSTOMERS ANALYSIS

Our main focus is on: Banks Multinational CompaniesLike :Warid, MobilinkTelenor, Zong Shopping Malls Like Metro, hyper star, Origa, saqquie trade centre etc. On Mobile companies

towers Provides home guards

WHY CUSTOMER PREFERS US

We provide ex-Army guards to our employees who know well the security expects and we also provide accommodation facility to our guards therefore our customer have no headache for guards accommodation

And we charged less than our competitors & provide Best security

COMPETITOR ANALYSIS

Our direct competitors areSMS Security CompanyAskari Security CompanyPhoenix Security Company

MARKETING MIX

PRODUCT

We are providing Quality security services to our customers

And our services are: Provide guards for security purpose. Security cameras Metal detector Security gates

PLACE

Our Head Office is situated in Rawalpindi and our sub offices are;

Lahore Islamabad Faisalabad Multan Kasoor Gujratand soon many cities of Punjab

PRICE

We are charging different prices from different place but our normal prices are as follow:-

The normal government wage rate is 6000rs/- per month

We charge competitive prices less than our competitors. Our competitors charges 7500/- per month for 1 guard for 8 hours

And we are charging 7000/- per month for 1 guard for 8 hours and also provides accommodation facility to our guards

PROMOTION

Advertisement Through Local cable, bill boards, brochure,

advertisement in news papers, Jung, dawn, the nation

Through Public relation We also promote our business through public

relation and words of mouths

TV Cable rates For scroll under the screen

the rates are 4000/- Rs. For one month(2 times in one hour)

For 50 second Add rates are 8000/- Rs. Per month(24 tracks in one month)

Above than 50 seconds the rates are 12000/- per month(24 tracks in one month)

(FOUR STAR cable network )

If you want security then you have to come to Us for guaranteed services

E-mail Contact-SSS@gmail.com Website www.Safehands.com.pk

Lahore Islamabad Rawalpindi Okara+92-442-527977+92-51-5505870 +92-51-5515870+92-42-7004691

STRENGTHS

One of partner have personal relation therefore we can contract with big potential multinational companies and also hire security guards ex-army officers

Our strength is our best services in shape of security gates and cameras which our competitors are not provided

We hire ex-army persons who have special training to control the situation

WEAKNESSES

Our weaknesses are that we purchase security van on lease from bank and we have to pay markup on these vans and we have to cover lot of areas in Pakistan. We have taken many building on rent and gave accommodation our security guards

OPPORTUNITES

According to Current situation of Pakistan and lapse of Security it is big opportunity for our Security Company

Negligence of government securities departments

Law and order condition in Pakistan is also a opportunity

THREATS

If country law and order condition will become good then it will be threat for Security Company.

Our direct competitors are a big threat for Us.

GOVERNMENT APPROVAL

For the customer satisfaction we are approved by Government security ministry

FULFILLMENT PROCESS

Through advertisement ,goodwill, guard duty performance

We received in shape of cash & cheque and many or our customers make direct deposits into our accounts

PEST ANALYSIS

POLITICAL

Political usability in Pakistan

Bad law and order condition in Pakistan

Terrorist activities in Pakistan

ECONOMICAL

Due to the Pakistan law and order condition the economy of Pakistan is effected a high level

Due to bad economical condition the people buying power is not high which we considered a lot

SOCIAL

The poor condition of law and order the social life of people are very difficult.

People feels and needs for a good Security Service due to current situation of Pakistan

So we provide a best quality security services to our society

TECHNOLOGICAL

Now-a-days the latest technology is required in modern world to survive.

Also for best security services the latest technology is compulsory.

We are providing new technology equipments

CAMERA’S

SECURITY GATES

WEAPONS TO OUR GUARDS

METAL DETECTOR

BUDGET

Total capital of 5 partners; 100,00,000

EXPENSES

Advertisement 1000,000 Ammunition 150,000 Uniforms 100,000 Legal Documentation 150,000

ASSETS:

Building 24,00,000 Vehicles 20,00,000 Weapons 500,000

LIABILITES

Loan 100,0000 Interest Payable of lease 50,000 Rent Payable 75,000

FOR OPERATE

Reserve 800,000

CONTROLS

Nabeel Ur RehmanNabeel will use Public Relation to Take Contract Abdul Haseeb KhanHaseeb will provide us Weapons for Security

Guards Khalid AslamKhalid will provide us Security Camera’s, Gates,

Metal Detector and other scaners. Awais MehmoodAwais will provid us financial help for the business Fahhad RasheedFahhad will be done supervision of our whole

business