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Background

Our Vision & Mission

“Become the best a sustainable social entreprise of salt In the world that contributed

in society prosperity and self-sufficient of salt in Indoneisa”

Our Values & Spirit:

Help | Develop | Best Quality | Work Together | Keep Patient & Praying

Marketing Plan

B2B (Business to Business)

We provide krosok salt, salt that still have been in huge crystal. This type of salt

(krosok salt) is usually used in Industrial (entreprise) such as culinary entreprise (ice

2013: Salt Import Demand up --> Farmers' welfare

are GOOD!

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cream, iodine salt), textile, or cosmetic. So, we think that the best way of our

marketing is B2B (business to business) which is begin by door to door method.

CSR Operation Marketing

This way is to open our opportunity of financial supply in early and also relation to

other huge entreprise. We can harness the Company CSR in GDP (Garamku

Campany Development Project). That consist in 3 phase steps : [1] exellent storage

system program, [2] exellent production system program, [3] exellent supply chain

program. We believe to this relationship can be growth to other entreprise

(networking) while we do the CSR project as well as the expectation.

“Social Entreprise” Brand Image

We believe that the social aspect can be include to business approach as “the new

power” not like mainstream thinking that business (gaining profit) is opposite with

social (using money to empowering).

•Salt Farmer

Bangkalan (Production function & quality control)

Teknisi

•Student of

ITS (Management function, financial & marketing)

Akademisi

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Budget and Cost

No Detail Outflow(Rp)

A. Investation

1. Land Rent (Storage) / year 6.000.000

2. Storage Renovation Cost 20.000.000

3. Legality Admin (SIUP/Surat Desperindag) 4.500.000

4. Wagon 2.250.000

B. Operaional / month

1. Karung (sak) garam 1 roll (@ 1000 sak) 2.000.000

2. Rope 5 roll 100.000

TOTAL 34.850.000

Income

No Uraian Inflow(Rp)

1. Donatur (land) 6.000.000

2. Iuran Tim (2 people) 3.000.000

TOTAL 9.000.000

Defisit (dicari dari investor) 25.850.000

HPP (Harga Pokok Produksi)

Bahan Baku (garam) periode Agustus-Oktober 2013 Karung (sak)*

1. Garam Krosok Radin (kualitas 1)/ton 350.000 40.000

2. Garam Krosok Paroh (kualitas 2)/ton 300.000 40.000

NB: *20 Karung (sak) garam (u/ kemasan 1 ton garam)

Harga Jual Produk

Marjin Profit 2-5% dari HPP, maka harga jual produk

1. Garam Krosok Radin (kualitas 1)/ton 398.000 - 410.000

2. Garam Krosok Paroh (kualitas 2)/ton 347.000 - 357.000

BEP (Break Even Point)

No. Nama Produk Harga Jual HPP Profit

1 Garam kualitas satu Rp 404.000/ton Rp 390.000/ton Rp 14.000

2 Garam kualitas dua Rp 352.000/ton Rp 340.000/ton Rp 12.000

BEP produk (garam krosok radin) = Rp 25.850.000 = 1847 ton

Rp 14.000/ton