business plan for honda jazz
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business plan for honda jazzTRANSCRIPT
Honda Auto Care drive every drop………
Business Plan for Honda Jazz
prepared by- Saurabh Pareek Poornima Collage of engineering ECE sem-1
04/08/23 2
Table of Contents
• Introduction of company and executive summary
•Situational analysis•Marketing strategy•Financial projection• Implementation and controls
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Introduction
• Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company
• The Honda City, its first offering introduced in 1997
• HSCI’s state-of-the-art manufacturing unit was set up in 1997 at Greater Noida, U.P with an investment of Rs 450 crore. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.).
• Company standard presently are ISO 9001 for quality management
and ISO 14001 for environment management.
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Executive Summary
• Soichiro Honda- Founder of Honda motor company
• Masahiro Takedagawa - President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd.
• Mr. Jnaneswar Sen - Vice President Marketing & Sales in Honda Siel Car India Ltd.
Dream it and Do it.
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Situational Analysis
• In present Indian market, Honda stands as a faithful name
• Honda’s technology is always good compared to other automobiles of same range and globally accepted
• Now, Indian common man needs an automobile having luxury facilities in economic price
• There are many small cars launched and going to be launched in future like tata nano, hundai i20, maruti A star, fiat bravo, maruti splash, ford ikon 2009 and another name as HONDA JAZZ.
• This car Honda jazz use unique technologies and has comparatively lower price and more features as compared to others
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Contd…
• Today in market, maruti 800, Zen, wagon R, hundai Santo Xing are having good sales
• As next few months are full of festivals in India there will be a huge demand of automobiles
• Many other automobiles will be launched together
• Also there will be discounts and additional offers given on existing automobiles so to launch a new automobile followed successful sale is a difficult task
(ex showroom price of car is likely to be around 4,99,000 INR)
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Marketing Strategy
• Company’s policy is not just to create an automobile but to make it reach to common man
• To follow it Honda always keeps its automobiles updated with latest technologies
• For its marketing, company is investing $250000 for advertising
• 80% of advertising fund will be used in mass communication like TV
• 13% will be invested in hiring hoardings
• Rest of 7% fund will be used for lucky draw winners of buyers
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Contd.Customer Requirements
• These are basic requirements for full customer satisfaction
• Unless quality, value and service by company is not up to mark any automobile cannot settle in market
• Our company works on to fulfill these parameters as our aim is not only business but development of every common man
Customer Customer SatisfactionSatisfactionCustomer Customer
SatisfactionSatisfaction
QualityQualityQualityQuality ValueValueValueValue
ServiceServiceServiceService
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Contd.
• In first slot, Honda will manufacture 20000 Honda Jazz car which will be used in festive season
• Honda will separately design test drive vehicles to attract customers about 290 test drive vehicles will be manufactured
• Number of dealers will be increased and they will be given extra concession for booking more than 40 vehicles in one order
• For better marketing, company will provide finance available on demand with 5% emi
• Free accessories will be given by lucky draw to 10% of customers
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Contd.
• 6-10% discount will be given on selected accessories of only Honda jazz
• A free original Honda carry bag will be given to 20% of customers availing test drive
• Special features of Honda jazz – -60/40 split-fold rear seats with a clever 'one-touch' fold down action
and a flat load floor
- measuring 3.9 meters long and 1.69 meters wide,
- boasts a large boot with 337 litres of space which expands to 848 litres with the rear seats folded down
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Contd.
-10 cup holders. With seating for five, that's two drinks each! -The Jazz GLi's 1.3-litre motor generates 73kW of power and 127Nm of torque
-both increases on the previous model's power and torque
-this tiny 4-cylinder engine is also very efficient, using an average of just 5.8 litres of petrol per 100km
-an AUX jack for iPods and MP3 players
- and dust/pollen cabin filters (useful in spring) - tilt and reach adjustable steering wheels,
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Contd,.
-It's CO2 emissions are also very low, at 138g/km -this model comes standard with a 5-speed manual but can be
optioned with a 5-speed automatic
-All the Honda Jazz engines can be fuelled with regular unleaded petrol (91 RON) and are Euro IV compliant
-larger 16-inch alloy wheel that set off the stylish ground -effects body work
- side skirts and a chrome tail pipe
-a leather steering wheel and cruise control.
-
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Engine Specifications • Honda 1.5-litre 4-cylinder SOHC i-VTEC Engine
Power: 88kW @ 6600rpm Torque: 145Nm @ 4800rpm Fuel Economy: 6.4L/100km (man) 6.7L/100km (auto) CO2 Output: 151g/km (man) 159g/km (auto) Gearbox: 5-speed manual (optional: 5-speed auto)
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Financial Projections• Honda is investing $ 50,00,000 on production of Honda jazz in India
so to reduce its cost of production thereby decreasing its market value
• 92 Honda engineers of Japan are supervising the production of this automobile in NOIDA, India
• Honda will keep this car updated with technology as after each 8 months a new edition of this automobile will be launched with more facilities
• But first updated car will come after14 months of launch to give jazz time to settle in market and it will be named as Honda Jazz hybrid
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Contd.
• for next model Honda will invest about double of its previous investment i.e. $ 95,00,000
• Honda expects to get the invested money in first 8 months and the next 6 months will be in profit money
• If invested money is not recovered in those 8 months Honda will reduce the price slightly to attract more customers
• To constantly increase the number of customers prices of hybrid models will not be increased drastically
• Honda will reinvest the 65% profit money back in market
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Contd.
• If after 2 years jazz car keep a hold In market then Volkswagen is ready to invest in Honda
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Implementations & Controls
• Honda is expecting to get profit of $13.56 over every $100 but if this goal is not reached Honda will invite foreign investors to achieve these goals
• For price control, Honda is providing many financial and loan against security schemes
• Honda has now made a separate department to deal with market matters as market analyst dept.
• For full customer satisfaction a web support is available on www.hondajazz.com to sort every query
• Consumers can call toll free on 1800-1800-000 for queries and registration of test drive
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Contd.• Our major strength to compete with our competitors are our
technology, low price and lesser maintenance
• To control price rise we are working on its body and graphics to reduce there production cost
• After completion 1 year we will launch 1000 limited edition vehicles with new graphics sold on basis of lucky draw of applicants
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•Honda a name…………. you can trust upon……..
Thank You