business plan
DESCRIPTION
jfdfufuyvuvuvTRANSCRIPT
![Page 1: Business Plan](https://reader035.vdocuments.mx/reader035/viewer/2022071806/55cf9267550346f57b96358b/html5/thumbnails/1.jpg)
1
UbiTechSolutionsStrategic Plan
Strategy and Execution
2014 Strategic Plan
![Page 2: Business Plan](https://reader035.vdocuments.mx/reader035/viewer/2022071806/55cf9267550346f57b96358b/html5/thumbnails/2.jpg)
CONTENTS Page
Executive Summary……………………………………………………………………… 3
The Company….………………………………………………………………………….. 3
Vision…………………………….…………………………………………………………. 4
Strategic Analysis…………………………………………………………………………. 7
Products and Services.…………………………………………………………………… 8
Sales and Marketing....…………………………………………………………………… 8
Financial Plan………...…………………………………………………………………… 8
Executive and Implementation…...……………………………………………………… 8
2
UbiTechSolutionsStrategic Plan
Strategy and Execution
![Page 3: Business Plan](https://reader035.vdocuments.mx/reader035/viewer/2022071806/55cf9267550346f57b96358b/html5/thumbnails/3.jpg)
Executive
Summary
The purpose of this strategic plan for UbiTech solutions is to revel
the potential market of buyers for the offering products. It also
includes the steps to adopt financially and strategically for local
target market (Gwalior Region). This plan would help UbiTech
Solutions towards an strategic approach in Gwalior market
segment
The Company UbiTech Solutions is an IT-Company which deals in all IT-
services and products (Mobile App. Development, Website
development, Branding, CRM). UbiTech solutions makes their
presence in India and throughout across the world.
Vision
Strategic Analysis
The Vision for the future of UbiTech solutions is to create their
own market segment in the Gwalior city by establishing a new base
of satisfied customers. As considering from the company point of
view the offering products (Ubi Campus, Ubi Alumni) are the needs
of the target segment (Schools, Colleges and Universities) in
Gwalior region. The position of UbiTech solutions is neither good
nor bad for Gwalior market because of less number of competitors
and high number of targeted customers.
Strategic analysis helps UbiTech solutions to analyze the current
market position through both Internal and External analysis and a
detailed SWOT analysis, By including local target customers and
close competitors in Gwalior region. Through this business plan all
required strategies will be adopted by UbiTech solutions which
help it to enhance current market performance and movement
3
![Page 4: Business Plan](https://reader035.vdocuments.mx/reader035/viewer/2022071806/55cf9267550346f57b96358b/html5/thumbnails/4.jpg)
within the market.
External Analysis (Present)
All Economic Factors in Gwalior city
Market segmentation and Market position (Scenario matters)
Close Competition (Cresol, SS Dynamics, Gaurish)
Technology ( Products and Services which are offered by
competitors in Gwalior city
Internal Analysis (Present)
Offering products (Ubi Campus, Ubi Alumni)
Customers (Schools, Colleges and Universities)
Organizational Structure (Is Sufficient for current market
scenario )
Management Team (Person requires)
SWOT Analysis
Strengths:
Global presence
Successfully delivered products and services
Good relationship in market
Presence in Gwalior market
Weaknesses:
Few working marketing peoples
Opportunities:
Large number of organization (Universities and Colleges to
offer
Less number of competitors
4
![Page 5: Business Plan](https://reader035.vdocuments.mx/reader035/viewer/2022071806/55cf9267550346f57b96358b/html5/thumbnails/5.jpg)
Threats:
Low barrier entities (small firms)
Well funded competitors (Cresol, SS Dynamics)
Products & Services
Following products are offered by UbiTech solutions as:-
Ubi campus
Ubi Alumni
Ubi CMS
Ubi Travel
Ubi Bookshop
Ubi Learn
Ubi Petro
Ubi HRM
From the available products (Ubi Campus and Ubi Alumni)
are needed to be followed for the Gwalior market
Customers in local market region are very price sensitive
Offering services are needed to be revised time-time for
5
![Page 6: Business Plan](https://reader035.vdocuments.mx/reader035/viewer/2022071806/55cf9267550346f57b96358b/html5/thumbnails/6.jpg)
customer panel of Gwalior region
Sales & Marketing
The sales and marketing will be done in the target region on the
basis of available products and service offerings
Customers will be segmented on the basis of Tier-1 and
Tier-2 class segment
To enhance the awareness if UbiTech solutions in Gwalior
region, the organization is needed to manage public
relations, advertising and media activities involvement
The local market can be expanded through direct marketing
or telemarketing activities
Current strategies are needed to be reviewed for local
market
Financial Plan Financial plan is needed to be reviewed through all the detailed
summary of past, present and future and also needed to be
forecasted for future business performance
Financial budget which is requires for marketing in Gwalior city
from 2014-2015
Include in The Financial Plan
Cash flow projections
P&L Statements
Balance Sheet
Forecasting (Sales)
Forecasting (Marketing)
6
![Page 7: Business Plan](https://reader035.vdocuments.mx/reader035/viewer/2022071806/55cf9267550346f57b96358b/html5/thumbnails/7.jpg)
Execution & Implementation
The strategies will be adopted and executed for first three months,
Each market segment will be revised
Each personal and non-personal contacts will be established
and re-established
In the target segment (Schools, Colleges and universities
will be targeted for offering products
Establishing a new customer base
Approaches:- Two approaches will be adopted
According to offerings:
Products are needed in the target region
Services can be differentiated according to customer needs
According to needs:
Customers new product requirements are needed to find out
Offering products choices may varied according to customer
needs and requirements
7