business perspectives: the unc listening sessions … perspectives...listening sessions: top 10 hard...
TRANSCRIPT
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A Summary for 2014 Campus Compact Civic Engagement Institute
Leslie Boney
February 4, 2014
www.northcarolina.edu
Business Perspectives:
The UNC Listening Sessions
(Joe Friday, Venus, Mars and Engagement)
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www.northcarolina.edu
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What? 8 two-hour “listening sessions” across North Carolina
Who? Regional business leaders (+ reps from campuses, BOG, Governor’s
Office)
When? During strategic planning process, November-December 2012
Why? Check in with business – how are we doing?
Where? Each of seven “economic development regions” + Hickory
How? SBTDC, regional partnerships campuses
How they worked
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What did we hear? About Sectors That Matter
Consortia of Excellence
Energy, Defense, Data,
Bio+engineering,
Advanced Mftg.
6
4 4 4 4 4 4
3 3 3
0
1
2
3
4
5
6
7
Listening Sessions: Top 10 Regional Economic Development Priorities
Number of Regions
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Help prepare “job ready” students
Internships
Writing skills
Industry-specific skills -- PSM
Better “fishbowl”
On IP, expertise – tech transfer – REACH NC
Events on campus
How to work with us
Push out/lookin
How can universities help support
growth of businesses?
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Strategic growth clusters -- Consortia of
Excellence
Specialization
Blur lines between UNC campuses, community
college, business, community groups –
Comprehensive Articulation Agreement, PSM’s
“Big ideas”
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What did we hear? Hard Skills
Listening Sessions: Top 10 Hard Skills
Hard Skill
Engineering
Biology
Chemistry
Computer Science
Finance & Accounting
Healthcare
Supply Chain / Logistics
Agriculture
Basic Math
Graphic Arts (design, video, photo)
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What did we hear? Soft Skills
Listening Sessions: Top 10 "Soft" Skills
Soft Skill
Written and Oral Communication
Global / Multiculturalism
Entrepreneurship
Team Work
Working Across Disciplines
Problem Solving
Adaptability
Analytical Thinking
Planning skills
Resilience
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What did we hear? Competencies
CCL National Survey
Center for Creative Leadership Five Most Important Competencies
Today vs. 20 Years Ago
Today
20 Years ago Self-Motivation/Discipline 44%
Technical Mastery 53%
Effective Communication 40%
Self-Motivation/Discipline 46%
Learning Agility 29%
Confidence 32%
Self-awareness 26%
Effective Communication 31%
Adaptability/Versatility 22%
Resourcefulness 20%
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Listening Session Survey and CCL Going Forward
Most Important Competencies to NC's
Business Leaders Today
Communicate Effectively 89%
Integrity and Trust 76%
Self-motivation/Discipline 73%
Collaboration 64%
Customer Focus 53%
Adaptability/Versatility 43%
Adaptability/Versatility 29%
Communicate Effectively 26%
Learning Agility 24%
Multi-cultural Awareness 22%
Self-motivation/Discipline 20%
Collaboration 20%
CCL Most Important Competencies 10
Years from Now
“Universities need to
figure out a way to
teach people about
innovation with the
speed the world is
changing…we all need
to be able to be our
own CEOs.” -
AdvantageWest
participant
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www.northcarolina.edu
• Value in listening
• Viewed as a “bargain”
• Technical competence assumed, not a major concern
• Written and verbal communication matters – how to do better?
• Hands-on, applied learning, internships matter – how to do
more?
• Growing value in versatility, adaptability – how to balance?
What did we learn?
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“The state needs universities that can do two things: produce
graduates with the skills to go to work for companies like mine –
you can’t stop doing that – but also they need to produce
‘creatives” – the kind of people that will create the new enterprises
of tomorrow.”
• Jim Whitehurst, CEO, Red Hat, January 24, 2014 at
announcement of NC “Jobs Plan”
Another way of putting it
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Venus Mars
New book title? “Community engagers are from
Venus; economic developers are from Mars”
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Venars
The next generation of college students need to be
able to live on Venus and Mars
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www.northcarolina.edu
Leslie Boney
VP, International, Community and Economic Engagement
UNC General Administration
919.843.7338
Materials and regional meeting summaries at:
http://www.northcarolina.edu/public_service/econ_dev/strat1.htm
Questions?