business owners - how to create a website
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A high level overview aimed at business owners on how to create a website and the process to follow.TRANSCRIPT
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How to create a websiteBy Paul Morris Owner, Superb Digital
Search engine optimisation | Web design
ContentsPlanning Goals and KPIs Audience Content Platform / Content management systems (CMS) Design Testing Launch
Planning your website
5 P’s, Prior Planning Prevents Poor Performance!
Ensure you involve all stakeholders
Start with the endpoint in mind
Goals and kpi’s
What are your business aims and goals
How will you measure success
Have Google Analytics setup professionally
Audience
New prospects or existing customers?
Each audience will require targeted content
Create client personas/profiles
Content
What problems do you solve?
Supporting materials
Social proof
Calls to action
Reuse and recycle
Platform / CMS
WordPress
Drupal
Web builder
Many, many others!
design
Free template - £0
Premium theme - £50
Bespoke - £,000s
Testing
Test actions / journeys for each client persona
Test your goals
Be fanatical
Launch
Never launch on a Friday!
Always ‘soft launch’ first, if you can
The website is not complete, it’s just been born!
– Paul Morris Owner, Superb Digital
@SuperbDigital www.facebook.com/superbdigital
www.superbdigital.co.uk
“Thanks for watching”