business or pleasure
Post on 13-Sep-2014
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This presentation is about how librarians can use social networking for professional development and to enhance their career.TRANSCRIPT
Business or Pleasure?
Andy BurkhardtEmerging Technologies
LibrarianChamplain College Library
andyburkhardt.com
Social Networking for Professional Purposes
photo by v.h.d. on Flickr
photo by ReddJinn on Flickr
What’ll be covered?• Two types of connections• Real world examples• How to get started
Strong Connections• Often people you already know• Share very personal information• Best for enhancing current
relationships and networking
photo by BobFornal on Flickr
Weak Connections• Often people you don’t know• Share less personal info (but
interesting stuff nonetheless)• Best for engaging a new audience,
marketing services, and growing your network
photo by Darwin Bell on Flickr
photo by Dan4th on Flickr
photo by Johnny Jupiter on Flickr
• Enhancing current friendships• Networking • Engaging an audience (Fan Pages)
Networking
Facebook Fan Pages
• Networking• Staying current• Local conversations• Engaging an audience
Conference Networking
Local conversations
Prescient Reference
Promoting Resources
What should I post?• Library events• Links to articles, videos, etc. relevant
to your community• Solicit feedback from patrons• New additions to your collection• Getting the message out about how
great your library is• Answering questions• ???
Tone
photo by heyjohngreen on Flickr
Social not Broadcast
photo by TECH cocktail on Flickr
Professional Benefits• Networking with colleagues• Marketing library and its services• Engaging patrons• Understanding patrons better
How do I start?
Play!
photo by BL1961 on Flickr
Tailor the Technology
photo by hamron Flickr
Thanks!Andy Burkhardt
This slideshow: andyburkhardt.com/presentationsWebsite: andyburkhardt.comTwitter: twitter.com/vonburkhardtLinkedIn: www.linkedin.com/in/andyburkhardtEmail: [email protected]
All images used from Flickr under Creative Commons licenses