business networking event - mawebcentersw.mawebcenters.com/sgunfranchisetraining/cwt school...
TRANSCRIPT
8/15/2017
1
DIGITAL MARKETING[ ]BUSINESS NETWORKING EVENT
WHAT IS DIGITAL MARKETING
“The marketing of products or services using digitalchannels to reach consumers.”
WE LIVE IN A DIGITAL AGE
WHERE DO YOU
o Get your newso Socialiseo Researcho Find productso Find serviceso Playo Get Musico Get Bookso Get Periodicalso Get Advice
Everyone is “Plugged in”.If you think about it, we are all consumers of the
internet in some way, shape or form!
8/15/2017
2
THE MARKET CLIMATE: INTERNET
THE WORLD IS ONLINE
LOCAL BUSINESSES &
ORGANISATIONS NEED
SOLUTIONS TO COMPETE
LOCAL BUSINESSES &
ORGANISATIONS NEED
SOLUTIONS TO COMPETE
WEBSITES THAT WORK
BRANDING
When your customers visit your site, there is a clear sense of your business & who you are
ACCURATE CONTENT
Customers expect up‐to‐date content
USER EXPERIENCE
Visitors should be able to easily navigate and use your website
AUDIENCES
Built for both existing & potential customers
BRANDING
Is your website design consistent with other marketing materials or advertising you do?
ACCURATE CONTENT
Is your website easy to update / updated?
USER EXPERIENCE
Is your website visually appealing & easy to use? Is it mobile friendly? Can visitors interact with you?
AUDIENCES
Is your content written for different visitors?
8/15/2017
3
Clear sense of branding
Content is easy to read
Very visual – great use of stock photography
Responsive design –Great user experience across all devices
Interactive
Information for both existing & potential clients
WHY DOES THIS WEBSITE WORK?
Clear sense of branding
Content is easy to read
Image driven featuring client’s artwork
Responsive design –Great user experience across all devices
Interactive
Shopping Experience
Written for both fans of this artist and shoppers
WHY DOES THIS WEBSITE WORK?
BUSINESS OWNERS NEED A GREAT WEBSITEBUT… THEY ALSO NEED
TRAFFICTRAFFIC
SOCIAL MEDIASOCIAL MEDIA
VISIBILITY ON GOOGLEVISIBILITY ON GOOGLE
EMAILS, DOMAINSEMAILS, DOMAINS
EMAIL CAMPAIGNSEMAIL CAMPAIGNS
ABILITY TO MAKE CHANGESABILITY TO MAKE CHANGES
ECOMMERCEECOMMERCE
ANALYTICSANALYTICS
SECURE HOSTINGSECURE HOSTING
SUPPORTSUPPORT
8/15/2017
4
VISIBILITY & TRAFFICVISIBILITY & TRAFFIC
Where are you found on the Internet?
How do you rank on search engines?
How visible are you with your existing customer base?
Do you have a strategy?
VISIBILITY & TRAFFIC 3 WAYS TO SHOW UP IN SEARCH
PAID PLACEMENT / ADS
AD Google Ads are like Paid Billboards on the internet
Ads are the first thing you see when you Google a term
ADS CONSIST OFBusiness name, Website, Contact Information , Keywords, Write‐up, Label “Ad”
8/15/2017
5
LOCAL LISTINGS
ORGANIC RANKINGShows all relevant results. (Ex:Roofers in or near Springfield)
Shows up below ads
LOCAL LISTINGS CONSIST OFBusiness name, Website, Contact Information, Google map location, Reviews, more in depth profile when you click a choice
WHEN PEOPLE GOOGLE A TERM ON A MOBILE DEVICE, GOOGLE ONLY RECOMMENDS WEBSITES THAT ARE MOBILE‐FRIENDLY OR RESPONSIVE?
WHY?
CHECK YOUR LISTINGS!
CONSTANT CONTACT SURVEYED 350 BUSINESSES.
50% CAME ACROSS INACCURATE LISTINGS
49% NEVER CHECKED THEIR LISTINGS
TIPS FOR GREAT LOCAL LISTINGS
8/15/2017
6
ORGANIC PLACEMENT
OTHER LISTINGS CONSIST OFBusiness name, Website, Contact Information and keywords/ write‐up
Shows up after Ads & Local Listings
ORGANIC RESULTSYour website’s pages (based on your website content, page titles, keywords)
Outside websites, Review Sites, Social Media, other sites or articles that mention your business
CONSUMER REVIEWS INCREASE SEO VALUE & DRIVE QUALITY TRAFFIC TO YOUR WEBSITE
88% OF CONSUMERS READ ONLINE REVIEWS TO DETERMINE THE QUALITY OF A LOCAL BUSINESS
85% OF CONSUMERS SAID THAT THEY READ UP TO 10 REVIEWS
72% SAID THAT POSITIVE REVIEWS MAKE THEM TRUST A LOCAL BUSINESS MORE
88% TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS
Your ecommerce solution should prompt buyers to
leave reviews.
HOW TO GET MORE REVIEWS: ASK
8/15/2017
7
If you have a service‐based business, have a spot on your website that asks for feedback.
In both, always email your customers and ask if they would like to leave feedback in a follow up email.
HOW TO GET MORE REVIEWS: ASK
People trust reviews more when they see some negative reviews mixed in. If all they see is positive reviews, it can cause concern about censorship.
DON’T DELETE NEGATIVE REVIEWS
Sites such as Yelp, Google+, Angie’s List, Trip Advisor etc. exist solely to collect and give reviews.
Make sure your business is listed on these sites and be sure to monitor the activity. Ask your customers to review you on these platforms.
BE VISIBILE ON REVIEW SITES
8/15/2017
8
Put a sign up in your store and ask people to review you on Yelp!
Teach your staff to ask customers for reviews online and offer incentives for reviews.
Send emails to your loyal base
ASK FOR REVIEWS OFFLINE
Each week, post one positive review on your social channels. Don’t edit them though – even if there are spelling or grammatical errors you should always post testimonials exactly how they were given. This is an excellent way to spread positive news about your business!
SPREAD THE WORD ON SOCIAL MEDIA
SOCIAL MEDIA CLIMATE & STATISTICS
8/15/2017
9
FACEBOOK TWITTER LINKEDIN PINTEREST GOOGLE+
ALLYOUNG ADULTS BUSINESS WOMEN,
FOODIES, CRAFTERS
MEN, STUDENTS,SOFTWARE DEVELOPERS
GOOD FOR WHAT
SHARING TEXT,PHOTOS, VIDEOS,
LINKS
SHARING NEWS,TEXT UPDATES, LINK TO INFO
SHARING NEWS,PRODUCT INFO, TESTIMONIALS
PINNING PHOTOS,VIDEOS, GRAPHICS
SHARING TEXT UPDATES, LINKS, PHOTOS, VIDEOS
SHARINGENGAGING CONTENT,
REACHING A
SHARING ORIGINAL AND
CURATED CONTENT
THOUGHT LEADERSHIP
SHARING PRODUCTS, HOW‐
TO/ TIPS. E‐BOOKS
INCREASING YOUR SEARCH ABILITY AND EXPERTISE
8/15/2017
10
YOUR SOCIAL STRATEGYARE YOU ON SOCIAL NETWORKS?
IS YOUR CONTENT VALUABLE?
ARE YOU POSTING CONSISTENTLY?
WOULD YOU LIKE TO BE ON MORE SOCIAL PLATFORMS?
ARE YOU INTERACTING WITH YOUR FOLLOWERS?
ARE YOU CALLING TO ACTION
8/15/2017
11
EMAIL MARKETING TIPS
TIMINGWrite content in advance but schedule delivery at optimal times
Tuesdays at noon have the highest open rate for campaigns
KNOW YOUR AUDIENCEHow can you add some local flavor?
Segment your audience for different messages
Relevant content to appropriate audiences to increase results
CONTENT, CONTENT, CONTENT!A single and clear message, Compelling subject line, Relevant content, Call to action
If you’re company is an active blogger, consider using email campaigns to drive traffic to your blog
BY MONITORING YOUR WEB TRAFFIC YOU CAN MEASURE THE RESULTS OF:
• WEBSITE PERFORMANCE
• SEARCH PERFORMANCE
• TRADITIONAL ADVERTISING
• OTHER
MEASURE YOUR MARKETING RESULTS
Survey by Constant Contact
PROFESSIONAL AFFORDABLE
EASY TO MAINTAIN
ALL‐INCLUSIVE
SECURE SUPPORTED
A PARTNERSHIP
WE OFFER SOLUTIONS THAT ARE:
8/15/2017
12
INCREASING REVENUES
DECREASING EXPENSES
INCREASING CUSTOMER SATISFACTION
STREAMLINING BUSINESS PRACTICES
INCREASING ENGAGEMENT
MARKETING THEIR BUSINESS
WE CAN HELP BUSINESSES AND ORGANISATIONS WITH
“Having our website has increased our order out business substantially. We especially love the new email marketing system! Saved us money from having to have the service with Constant Contact and better than that – this is simpler to manage!”
BENEFITS
SCHERMERHORN’S SEAFOOD
“During our first year online with our old site, we did no sales and our design was so horrible that it probably negatively affected our business. Not only do we have a more beautiful website that accurately represents the quality of our business but since it is coupled with several marketing tools, we have cleared six figures in online sales during our first year of selling online.”
BENEFITS
DIAMOND GOLD CONNECTION
8/15/2017
13
WHAT MAKES US DIFFERENT
Our clients are getting more than just a website, they are getting an entire online marketing strategy.
Let’s take a look at the myriad of tools and options
that our clients have.
WEBSITE SOLUTION RESPONSIVE WEBSITES
COMPLETELY CUSTOMISABLE
EASY TO EDIT / DRAG & DROP TOOLS
LANDING PAGES, FORMS, LEAD CAPTURES
BUSINESS OWNER HAS COMPLETE CONTROL
SOCIAL MEDIA, SEO & OTHER TOOLS
Easy Content Management ‐ Editing Text
8/15/2017
14
Easy Content Management ‐ Adding an Image
WEBSITE DESIGN & THE DESIGN CENTER
OUR DESIGNERS CAN CUSTOM DESIGN YOUR WEBSITE
PROFESSIONAL PRESENCE WITH STRONG BRANDING
EASY TO MANAGE GOING FORWARD
WWW.MAWEBCENTERS.COM
Shopper wish list
Pan and zoom product image
Compare products
Order history with easy “Reorder”
feature
Configurable product options that adjust the sales price
Multiple billing options
Shopper product reviews
Product tags Sales dashboard See who’s shoppingEnhanced Product Catalog search results with product thumbnails
eCommerce Tools
8/15/2017
15
MARKETING TOOLS
SEO TOOLS
SOCIAL MEDIA TOOLS
CRM
EMAIL MARKETING
DOMAINS
DIGITAL MARKETING:Marketing your business through digital channels.
OPTION 1: TECH SUPPORT Website Clients have unlimited access to Tech Support
OPTION 2: SERVICESPurchase Digital Marketing Products.(Can be purchased by existing clients or non‐website clients)
www.mawebcenters.com
DESIGN SOCIAL MEDIA DIGITAL MARKETING
SOCIAL MEDIA MANAGEMENT
ONLINE REPUTATION MANAGEMENT
FACEBOOK ADVERTISING PACKAGES
ORGANIC SEO
GOOGLE ADVERTISING
CONTENT WRITING
WORDPRESS.ORG
MANAGED MEMBERSHIP (Website clients only)
PREMIUM RESPONSIVE LAYOUT
CUSTOM LAYOUT DESIGN
FULL DESIGN PACKAGES
8/15/2017
16
THE POWER OF UNLIMITED
Unlimited Pages Unlimited Changes Unlimited Traffic
Unlimited E‐mail Address
Unlimited Upgrades With unlimited support, changes and upgrades, having an
effective online presence is simple.
We take away the challenges that business owners face to stay current with their online marketing solution.
AND NOW… UNLIMITED SPACE!
DO YOU SPEND MONEY TO RUN YOUR BUSINESS?
What if you could SAVE MONEY & EARN CASHBACK for all your overhead?
Take the Business Spending Assessment and let us show you how you can convert your business overhead into income while shopping at your favorite stores!
15 MINUTE CONSULTATIONSIDENTIFIES SPECIFIC NEEDS OF YOUR BUSINESS
8/15/2017
17
15 MINUTE CONSULTATION
Take a needs assessment to identify your current Digital Marketing situation and
potential areas where you can grow
SCHEDULE AN APPOINTMENT
We will demonstrate how our products and services can help your business based
on your specific needs
NETWORK
Meet and Greet other local business owners and WebCenter Owners.
Ask questions and take action