business network east midlands - let's start a conversation
TRANSCRIPT
Social MediaLet’s start a conversation
#nellpcm
Social Media Marketing
Ellen Carrollwww.nelliepr.co.uk
http://twitter.com/Ellen_Carroll
Ellen Carroll PR consultant, owner and director of Nellie PR – engaging and attentive public relations/online PR agency based in Nottingham.
Social Media Development
Caron – Jane Lyonwww.pcmcreative.co.uk
http://twitter.com/pcmcreative
PCM’s owner, lead practitioner & consultant. Working with businesses to develop digital sustainability for the future on-line and off.Social Media Adventurer & Explorer.
Today• What is Social Media?• Do I need it?• Why are you here?• Beginning your journey.• Case Studies• Call to action
Social Media?
Social Media• Newspapers• Magazines• Theatre• Film• Radio• Television• Books
Old Media vs. New Media
“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
Marcus RomerArtistic Director - Pilot Theatre Company.
What is it?Social Media
Social Networking
Web 2.0Enterprise 2.0
Social Web
3D WebRich Media
Social MediaThe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.
Web 2.0Harnessing Collective Knowledge
Rich User ExperienceMore Channels of Communication
Business BenefitsCost effective web updatesGreater control of your web contentBoosted organic Goggle listingsCost reduction on printed materialsEco-friendly
What can it do?Greater access to your marketing materialsGreater reach for your marketing materialsFacilitates word of mouth sharingEnables social sharingIncrease repeat business
Time• Email updates• Mobile updates• Voice to Text• Webinars• User Generated Content • RSS
The current buzz• Facebook • Twitter • YouTube • Delicious • Digg • Linkedin • Flickr
Image Draw the Line
Do I need it?
Adding Social Media
Why are you here?
Curtain Twitching!
FocusPublic Sector
B-2-B
B-2-C
Identity
Brand
Personality
Product
Philosophy
Ethics
USP
Why Social NetworkingTwo-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
The 7 Roads of Social Media1. Generate new leads / Find work? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?
Social Networking
1. Generate new leads / Find work2. Customer Retention 3. Establishing Authority
• Artistic• Organisational• Business
Holistic Digital Development
www.getambition.com
Holistic Digital Development
• Case Studies• Road Shows• Workshops• Social Network
http://www.getambition.com/resources
What is important?• Networking• Participation• Engagement• Sharing• Gathering• Development
Collecting
getambition
Engaging
Documenting
On the Move• Laptop • Webcam / Mobile• Microphone• Wi-Fi
Live Streaming
• Point and shoot
• Hit 5 to Tweet
http://qik.com/video/1795286 Nottingham Creative Business Awards Launch
Sharing
getambition
• Arrive• Listen• Ask• Provide• Advise
The 5 steps
Business Networking• Personal profile for members• Groups• Take part in discussions• Ask questions• Share experience• Status updates• Content feeds• Niche Networks
Ask the Customer
Makers Mark
“Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.”
Building On-Line Community Starts Off-Line
Connecting
Making it Work
Make the web part of your process.Schedule social media time.Start small. Pick your platforms.
All roads lead home
Audience
Agents
Clients
Funders, InvestorsCustomers
Stakeholders
Staff, Team, Employees
SuppliersPress
Call to Action1. Identify your top 3 priority roads2. Sign up to Twitter & Linkedin3. Tweet and include the #nellpcm tag4. Install Tweetdeck5. Run a keyword column search
Social Media is here
http://bit.ly/4notmY
– like it or not!
Questions