business models: innovative business design by peter fisk

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BUSINESS MODELS Innovative business design by Peter Fisk Email: [email protected] Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com

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Page 1: Business Models: Innovative business design by Peter Fisk

BUSINESS MODELS Innovative business design by Peter Fisk

Email: [email protected] Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com  

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East Small

West Big

Relevant Average

©  Peter  Fisk  2015  

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Imagination Capability Collaborative Independent

Disrupting Evolving

©  Peter  Fisk  2015  

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Consumer Emotional

Pull

Business Rational

Push

©  Peter  Fisk  2015  

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Iconic design

iPod Brand

U2 Vertigo

iTunes

Podcasting

iPod Phone

Special Edition

Exclusive Releases

Music Store

Legalising Filesharing

Success Story

Apple

White cables

Imitation And buzz

Ad Graphics

60G

Photo

Video Desperate

Housewives

Mini

Shuffle

Nano

Motorola

(RED)

Steve Jobs iMac

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ARM v Intel

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Volume of innovation efforts Last 10 years

Business    model  

Finance Networking  

 Channel    

Delivery Brand    

Customer    experience  

Core    process  

Process  Enabling    process  

Product    performance  

Offering Product    system  

Service    

Where most innovation happens

©  Peter  Fisk  2015  

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Business    model  

Finance Networking  

 Channel    

Delivery Brand    

Customer    experience  

Core    process  

Process  Enabling    process  

Product    performance  

Offering Product    system  

Service    

Cumulative value creation Last 10 years

Where innovation has most impact

©  Peter  Fisk  2015  

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Archetypes  of    BUSINESS MODEL DESIGN

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with thanks to Board of Innovation

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with thanks to Board of Innovation

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with thanks to Board of Innovation

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with thanks to Board of Innovation

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Make and distribute

business model eg CocaCola

Microsoft

Spectrum retail

business model eg Amazon

Marks & Spencer

Make and sell direct

business model eg BMW,

HSBC

Niche retail

business model eg ToysRUs, Wiggle

License to make

business model eg ARM, Ed Hardy

Curated retail

business model eg Fab,

Positive Luxury

Membership club

business model eg Costco,

Quintessentially

Crowdfunded ventures

business model eg Kickstarter,

Zidisha

Opensourced community

business model eg RedHat,

MySQL

Subscription payment

business model eg FT.com,

Graze

Buyer and seller marketplace

business model eg Etsy,

NYSE

Micro payments

business model eg Flattr

Grameen Danone

Collaborative consumption

business model eg Buzzcar,

Regus

Regular Replacement

business model eg Gillette, Nespresso

Branded Consortia

business model eg Cisco,

Spar

Advertising or Sponsorship

business model eg Google,

Metro Newspapers

Listed or Promoted

business model eg Monster

Linkedin

Network builders

business model eg Hotmail,

Twitter

Demand then Made

business model eg ZaoZao, Threadless

Auction retail

business model eg eBay, Sotheby

Knowledge and time

business model eg McKinsey,

Harvard

Franchised retail

business model eg McDonalds,

Subway

Certification and endorsement

business model eg ISO,

Verisign

Remainder retail

business model Eg Saks,

Vente Privee

Multulevel marketing

business model eg Tupperware,

Natura

Group buying

business model eg Groupon, Huddlebuy

Reverse auction

business model eg Priceline Freemarkets

Shared rental

business model eg Zilok,

Hilton

Tradeable currency

business model eg Bitcoin Air Miles

Freemium pay within

business model eg Angry Bird,

Coursera

Transaction facilitator

business model eg Paypal,

Visa

Pay as you go

business model eg AzuriTech

Techshop

Dynamic pricing

business model eg Expedia,

Uber

Reputation builders

business model eg Tripadvisor, PaywithaTweet

Customer data

business model eg Facebook,

23andMe

Non-profit business

business model eg Oxfam Wikipedia

Maker models Channel models Crowd models Payment models Exchange models Asset models

business model design 36  archetypes  of    

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BUSINESS MODEL DESIGN acceleration  lab  

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Imagine that your business adopted an alternative business model … the sharing model of Airbnb … the subscription

model of Graze … the replacement model of Nespresso … the freemium model of Skype … the ingredient model of Lycra …

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What would be the opportunities to

1. engage your customers more deeply? 2. disrupt your competitors?

3. find new sources of growth?

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Amazon

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Aussie Farmers

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Ekocycle

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Etsy

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Threadless

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Local Motors

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Spotify

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Netflix

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Moven

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M-Pesa

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GE

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23andMe

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Patients Like Me

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Narayana Hospitals

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business program

+genius

INNOVATION

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business

program INNOVATION

Smarter Thinking

Creative Ideas

Business Innovation

Profitable Solutions

Design thinking Business models Strategic execution

Strategic Horizons

Managing Delivery

Customer Insight

Shaping Designs

Customer Propositions

Business Models

Making it Happen

Leading Performance

•  Business strategy, models, plans •  Creating and capturing value •  The business model canvas •  Mapping and innovating business

•  Existing and potential customers •  Framing value, jobs to be done •  Relieving pain, Creating gains •  Value propositions and pricing

•  Products and services •  Channels, service and pricing •  Resources, suppliers, partners •  Costs and revenue streams

•  Connecting and testing •  Defining and optimising •  Storytelling and communicating •  Transitioning and Implementing

•  Future back plans and priorities •  Defining horizons for delivery •  Now forward critical paths •  Milestones for market impact

•  Organisation, process and culture •  Aligning people and resources •  Engaging all stakeholders •  Migrating from old to new world

•  Delivering value propositions •  Engaging the target customers •  Delivering a better experience •  Testing and evolving over time

•  Leading, not just managing •  Measuring and rewarding people •  Pivoting as markets change •  Balancing today and tomorrow

The Business Innovation Program challenges you to create a better future for your organisation and function. It explores the possibilities to innovate every aspect of business, driven by smarter thinking, better design and effective implementation.

•  Making sense of the real world •  Framing problems in better ways •  Asking the right questions •  The design thinking process

•  Immersion in customer’s world •  Exploring what matters to them •  Redefining context on their terms •  Focusing and framing objectives

•  Divergent ideation processes •  Considering new possibilities •  Learning from parallel worlds •  Exploring extreme users

•  Convergent design process •  Exploring emerging concepts •  Testing, evaluating and shaping •  Defining a better solution

+genius

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business

program INNOVATION

Objective: Thinking like a designer, fusing the potential of people, technology and business to solve the right problems and develop better solutions. Duration: 2 days

Smarter Thinking

Creative Ideas

Design thinking

Customer Insight

Shaping Designs

•  Making sense of the real world •  Framing problems in better ways •  Asking the right questions •  The design thinking process

•  Immersion in customer’s world •  Exploring what matters to them •  Redefining context on their terms •  Focusing and framing objectives

•  Divergent ideation processes •  Considering new possibilities •  Learning from parallel worlds •  Exploring extreme users

+genius

•  Convergent design process •  Exploring emerging concepts •  Testing, evaluating and shaping •  Defining a better solution

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business

program INNOVATION

Business Innovation

Profitable Solutions

Business model

Customer Propositions

Business Models

•  Business strategy, models, plans •  Creating and capturing value •  The business model canvas •  Mapping and innovating business

•  Existing and potential customers •  Framing value, jobs to be done •  Relieving pain, Creating gains •  Value propositions and pricing

•  Products and services •  Channels, service and pricing •  Resources, suppliers, partners •  Costs and revenue streams

•  Connecting and testing •  Defining and optimising •  Storytelling and communicating •  Transitioning and Implementing

Objective: Designing a better business model, driven by target customers, delivering superior profitability. Duration: 2 days.

+genius

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business

program INNOVATION

Value creation

12 months 24 months 36 months

Horizon 1 Outputs

Horizon 2 Outputs

Horizon 3 Outputs

Horizon 3 Developments

Horizon 2 Developments

Horizon 1 Developments

Evolving brand narrative and customer experience, acceleratin

g growth

Strategy is agile

, combining incremental and disruptive innovation

Strategic execution Strategic Horizons

Managing Delivery

Making it Happen

Leading Performance

•  Future back plans and priorities •  Defining horizons for delivery •  Now forward critical paths •  Milestones for market impact

•  Organisation, process and culture •  Aligning people and resources •  Engaging all stakeholders •  Migrating from old to new world

•  Delivering value propositions •  Engaging the target customers •  Delivering a better experience •  Testing and evolving over time

•  Leading, not just managing •  Measuring and rewarding people •  Pivoting as markets change •  Balancing today and tomorrow

Objective: Preparing to implement the new business model through future-back planning that defines priorities and horizons, to deliver change and market impact Duration: 2 days.

+genius

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+genius

The program is customized to the challenges and opportunities of you and your business, and can be held at the location of your choice, or hosted by GeniusWorks

at our leaders retreat on the banks of the River Thames, just outside London.

At your place or ours  business

program INNOVATION

Page 65: Business Models: Innovative business design by Peter Fisk

Peter Fisk leads the program He is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.  His new book "Gamechangers ... Are you ready to change the world?" is published in late 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.

+genius

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Find out more Email: [email protected] Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com