business modeling worksheets for advertising agencies
TRANSCRIPT
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WORKSHEETS FOR BUSINESS MODELING WORKSHOPS FOR AD AGENCIESA collection of worksheets for business modeling and business
development workshops The Main conducted with large
advertising agencies.
Created by The Main - a strategy consulting firm for digital
marketing based in Hamburg, Germany.
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THE MAIN
DIGITAL BUSINESS MODELINGUSE THE DIGITAL VALUE CAKE WRITE A PROMISE-TWEET AND DEFINE YOUR SELF-CONCEPT
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THE MAIN
AGENCY ROADMAPDEFINE YOUR TOP 5 CHALLENGES AND DEFINE THE TOP 5 ACTIONABLESTEPS PER QUARTER FOR 2013 AND 2014
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THE MAIN
INDUSTRY TREND MAP FOR AGENCIESDEFINE WHAT TRENDS INFLUENCE YOUR AGENCY
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_(your company)
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THE MAIN
SWOT AGENCY IMPACTS DO A SWOT ANALYSIS FOR YOUR AGENCY AND DEFINE AGENCY IMPACTS
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THE MAIN
FUTURE IDOLS AWARDEVALUATE THE PRESENTED CASES BASED ON PRE-DEFINED PARAMETERS
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THE MAIN
THE FUTURE ORGANIZATION 2015DEFINE ALL ASPECTS OF YOUR AGENCY & ARTICULATE A SELF-CONCEPT & CLIENT-PROMISE
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THE MAIN
THE AGENCY REGATTADEFINE OPPONENTS, TARGET, STRATEGY AND POSITIONING CROSS
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THE MAIN
ACTION PLAN 2013/2014DEFINE TASKS IN DIFFERENT FIELDS AND SET A DEADLINE
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THE MAIN
PROJECT PLAN CREATE A PROJECT PLAN FOR EACH BUSINESS AREA