business model project: jessica chew matthew dupree shelby westbrook chrissy zirpolo
TRANSCRIPT
Business Model Project:Jessica Chew
Matthew DupreeShelby Westbrook
Chrissy Zirpolo
Founded in 1970 by Earl G. Graves Sr.
3.7 Million Subscribers
Reaches 90% of African American Households
Key players◦ Forbes◦ Business Week◦ Fast Company Magazine◦ Fortune◦ Harvard Business Review◦ Inc.
Advertising- 16.5 Million (mid year 2009)
◦ Magazine◦ Radio◦ Internet◦ TV
Our World Black Enterprise Business Report
Subscriptions Events
◦ Business Women of Power Summit, Entrepreneurs Conference
◦ Lifestyle Golf and Tennis Challenge
Advertising On Other Sites◦ Such as side bar advertisement on Google, Facebook,
and Yahoo Create Mobile Applications
◦ Where subscribers can access mobile versions of the magazine on their phones
Partner with Amazon or Other Online Book Sales Websites◦ To stay current with magazine subscriptions, as well as
preview articles