Bus iness Mode l I nnova t ion Exe rc i se Se r ies : n r .1

Ideation

by business model innovation coach Dr. Alex Osterwalder !

how do you get…

this group…

… to come up with creative/crazy business model ideas?

with a silly exercise

the cow exercise!

Muuuuhhhh

how does it work?

sketch out 3 business models..

…in which I, the cow, play the main act!

you don’t get it?

… then let’s look at some

examples

that’s not me by the way

… then let’s look at some

examples

cows-for-advertising

rent-a-cow-for-the-weekend

got it?

you got 3 minutes!

you got 3 minutes!

GO!

and make sure you send me your sketches

alex@businessmodeldesign.com

now get real and sketch out good ideas for your own organization!

check out my blog for more: http://business-model-design.blogspot.com

and don’t miss the…

thank you for your attention!

alex@businessmodeldesign.com