business model canvas value proposition
Post on 17-Oct-2014
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DESCRIPTION
Part of a series to explain all the elements of the business model canvasTRANSCRIPT
businessmodelgeneration.com
A Value Proposition is…?
What is the difference between a Value Proposition and Key Activity?
It’s not your key activity!
Value Proposition
A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs
Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience)
Value Proposition
Newness
Performance
Customization
“Getting the job done”
Design
Brand/status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience
Usability
Value Proposition
A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs
You can offer more than one Value proposition
Pitfall: thinking your key activities are your value proposition
Precise wording pays off