business model canvas (v.2015-2016)
TRANSCRIPT
Business Model CanvasIED, 5 Apr 2016 Lesson 5/2016
Frieda Brioschi / Emma Tracanella [email protected] / [email protected]
5. Business Model Canvas
Course program
1. Start-ups
2. Ideas in context
3. Ideas Management
4. Market, Value and Business Model
5. Business Model Canvas2
5. Business Model Canvas
The Business Model You
5. Business Model Canvas
The Business Model CanvasDuring last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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5. Business Model Canvas
Nespresso
5http://www.businessmodelcanvas.it/case-studies/nespresso.html
5. Business Model Canvas
Coca Cola
6http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/
5. Business Model Canvas
Financial Times
7http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/
5. Business Model Canvas
8http://bmimatters.com/2012/04/10/understanding-facebook-business-model/
5. Business Model Canvas
9http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/
Poll
Analytics
5. Business Model Canvas
Groupon
10http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/
5. Business Model Canvas
11http://bmimatters.com/
SlideShare
5. Business Model Canvas
12http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/
Map, Youtube
5. Business Model Canvas
Community models
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5. Business Model Canvas
Geographically based
• neighbourhood
• productive district
• close to me
14http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
5. Business Model Canvas
Professional community
• All the people making the same job.
• It’s an easy target.
15http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
5. Business Model Canvas
Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a community and a company business (let’s think of UGC)
• Online users are available to pay for an interesting service (freemium!)
• Can be created as part of my business (i.e. Amazon’s bookshops network)
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
5. Business Model Canvas
Business plan
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5. Business Model Canvas
Business plan
• Business plan describes what, how long e how much money you need to realize your business model.
• Usually a business plan is a doc both for internal and external use. Internally it describes the company strategy, externally it presents the project to stakeholder.
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5. Business Model Canvas
Business plan• Writing a business plan help to clarify every company
activities and
• optimize and develop available resources
• improve consciousness on financial aspects, cash flows, break even, etc.
• Analyze risks
• Identify path to specific goals
• Etc.
19http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf
5. Business Model Canvas
Business model Vs Business plan
Plans are static…
models are dynamic!
- Steve Blank -
20http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013