business model canvas in campus party recife
DESCRIPTION
Startups Sebrae Immersion - Innovative actions with Business Model Canvas, a method developed by Alex Osterwalder and Yves Pigneur, applied during the Campus Party Recife 2012. A team composed with 16 local innovation agents, provided by Sebrae, has interacted with “campuseiros” for three intensive days, helping all entrepreneurs through an exercise of creating, analyzing, reviewing, discovering and rethinking their business ideas using the Business Model Canvas. This action has received a huge press coverage and results achieved: more than 400 canvas!!!TRANSCRIPT
400 Business Model Canvas
in 3 days
#BMGen @ Campus Party Recife 2012
Innovative actions with Business Model Canvas, a method developed by Alex
Osterwalder and Yves Pigneur, applied during the Campus Party Recife 2012.
A team composed with 16 local innovation agents, provided by Sebrae, has
interacted with “campuseiros” for three intensive days, helping all
entrepreneurs through an exercise of creating, analyzing, reviewing, discovering
and rethinking their business ideas using the Business Model Canvas.
This action has received a huge press coverage and
results achieved: more than 400 canvas!!!
#Startups Sebrae Immersion
The beginning of this case is when Maria Augusto Orofino and Marcelo
Pimenta did a workshop in Brasilia, improving the methodology to the group
of creative and digital economy in Sebrae.
After that, Maria Augusta Orofino trained about 60 “Local Innovation
Agents”, in Santa Catarina , who acted in Campus Party like facilitators.
In Campus Recife, our goal was to spread to all entrepreneurs the concepts
of business model based on Business Model Generation methodology. The
original goal was to create, in 3 days, more than 200 business canvas.
Testing the methodology, as a pilot on Campus Party Recife, so we could
expand the approach to Campus São Paulo in 2013.
And creating constant feedback cycle for continuous improvement.
The Challenge
Receive
future entrepreneur
Does he have a
business?
Does he want to have?
Does he knows
BMGen?
Register and terms
of use
Create the canvas and
take a picture
The Process
BMGen Canvas
For Sebrae:
As a pilot project, the action achieved
the goal as an experiment, as a
laboratory, where the team was able to
learn important things from the field and
consolidate suggestions for
improvements to be incorporated in
future editions.
The Results
For entrepreneurs:
Give focus and attention to aspects of the
business that had not yet been analyzed;
Dynamic tool, using post-its, allowing to
see the business in one page, with clarity
All of them willing to practice more and
go deeper into the methodology
Press Coverage 1
Jorn
al d
o C
om
mer
cio
, in
Rec
ife
Press Coverage 2
Glo
bo
.co
m
Press Coverage 3
Web
Exp
o F
oru
m
Press Coverage 4
Star
tup
i, at
ig.c
om
Press Coverage 5
I2 M
ob
ile S
olu
tio
ns
Press Coverage 6
http://jconline.ne10.uol.com.br/canal/tecnologia/noticia/2012/07/27/sebrae-ensina-a-desenvolver-modelo-de-negocios-na-campus-party-50669.php
http://g1.globo.com/pernambuco/campus-party-recife/2012/noticia/2012/07/campuseiros-saem-com-modelo-de-negocio-pronto-da-cp-recife.html
http://www.webexpoforum.com.br/26/07/2012/sebrae-demonstra-na-campus-party-modelo-de-negocio-para-economia-digital/
http://startups.ig.com.br/2012/sebrae-nacional-prioriza-startups-e-aproxima-se-de-aceleradoras/
http://www.i2mobile.com.br/pt/2012/07/30/sebrae-blackberry-e-i2-likeaboss-na-campus-party-recife-2012/
Press Coverage 7
Testimonials
"The Campuseiros bring many different ideas which are able to generate business“ Edivan Franz - Local Innovation Agents
Campus Party
Created in 1997, in Spain, Campus Party is the greatest event in the world
when people talk about innovation, science, culture and digital
entertainment, bringing together thousands of people to discuss the main
themes in each of these topics.
The Campus Party came to Brazil in 2008, to São Paulo and happened, for the
first time in Recife, between 26 - 30 July 2012, with 180 different activities
involving about 2000 participants.
SEBRAE
SEBRAE (Brazilian Service of Support for Micro and Small Enterprises) is
an autonomous social service that aims to assist the development of micro
and small enterprises, through partnerships with the private and public
sectors, stimulating the entrepreneurship in the country, promoting
training programs, encouraging associations, territorial development and
market access.
The Local Innovation Agents are professionals trained to work directly with
micro and small enterprises (MSEs), providing solutions the according to the
needs of each project.
With the target of one visit every two months, the agents interact with
entrepreneurs, providing information and tips on how the company can
innovate. The monitoring is done by at least one year and can be extended for
another year, if necessary.
This is a service subsidized by the Sebrae, to bring innovation management in
the company, with possible actions in products, processes, marketing and
organizational structure.
Local Innovation Agents