business model canvas - coop startup
DESCRIPTION
Come strutturare il business model, definizione, i 9 blocchi, alcuni esempi.TRANSCRIPT
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Business Model Canvas
Speaker Salvatore Modeo Founder The Qube
Dall’idea al modello di business
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Agenda
• Parte I – Definizione • Parte II – I 9 Blocchi • Esercizio 1 – Scrivere l’Elevator Pitch • Parte III – Alcuni esempi di Business Model • Esercizio 2 – Costruire il Business Model • Esercizio 3 – Discutere il Business Model • Riferimen;
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The Qube
Una community di giovani che vogliono fare rete per aumentare la visibilità dei loro progeI e creare l’ecosistema favorevole allo sviluppo di nuove realtà imprenditoriali.
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Parte I
07/11/14 4
DEFINIZIONE
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Definizione
“Il Business Model descrive come un’organizzazione crea, sviluppa, e caRura valore.”
Alexander Osterwalder
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Business Model Canvas
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Parte II
07/11/14 7
I 9 BLOCCHI
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I 9 Blocchi
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SegmenW di Clientela
I target di clientela interessaW al valore offerto.
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SegmenW di Clientela
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Proposta di valore
07/11/14 11
Il valore che la soluzione crea per il cliente.
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Proposta di valore
07/11/14 12
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Es. Proposta di Nokia
07/11/14 13
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Esercizio I
07/11/14 14
SCRIVERE UN EP (ELEVATOR PITCH)
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EP = Elevator Pitch
07/11/14 15
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Scrivi il tuo EP
Frase n. 1: Per il (consumatore finale) che necessita di (bisogno o opportunità), il (nome prodoSo/servizio) è una (categoria di bene) che comporta i seguenW (elenco benefici). Frase n. 2: A differenza di (elenco compe;tor), il prodoRo è differente perchè (caraSeris;che di differenziazione).
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Relazioni con il cliente
07/11/14 17
La relazione che l’azienda stabilisce con i diversi target di cliente.
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Relazioni con il cliente
07/11/14 18
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Canali
07/11/14 19
I mezzi con cui l’azienda consegna/spedisce il valore ai clienW
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Canali
07/11/14 20
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Flussi di ricavo
07/11/14 21
Il modo in cui l’azienda oIene denaro
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Flussi di ricavo
07/11/14 22
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AIvità chiave
07/11/14 23
Le aIvità che l’azienda deve eseguire per creare valore.
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AIvità chiave
07/11/14 24
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Risorse chiave
07/11/14 25
Asset necessari per offrire il valore proposto al cliente.
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Key Resources
07/11/14 26
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Partner chiave
07/11/14 27
Alcune aIvità sono affidata a terzi, esterni all’organizzazione
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Partner chiave
07/11/14 28
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StruRura dei cosW
07/11/14 29
Le conseguenze monetarie dei mezzi impiegati
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StruRura dei cosW
07/11/14 30
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Esercizio II
07/11/14 31
COSTRUIRE IL BUSINESS MODEL
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Es. 2 – Costruire il BM
07/11/14 32
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StruRura il tuo BM
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Parte III
07/11/14 34
ALCUNI ESEMPI
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07/11/14 35
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07/11/14 36
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Start-‐up
07/11/14 37
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Parte IV
07/11/14 41
RIFERIMENTI
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Riferimen;
• A. Osterwalder -‐ Business Model GeneraWon • J. Bowsma – BM GeneraWon -‐ FAME Workshop -‐ Vujade Ltd.
• J. Bowsma – CollecWon of Business Model Canvases – Vujadè Ltd.
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ContaI
www.theqube.eu
facebook.it/theqube.it
twiSer.com/the_qube
slideshare.net/theqube