business model
DESCRIPTION
Description of Business Model CanvasTRANSCRIPT
Agenda 11 October 2013
Part I – Definition
Part II – The 9 blocks
Exercise 1 – Write your Elevator Pitch
Exercise 2 – Build a Business Model
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Agenda 12 October 2013
Part III – Some ex. of Business Model
Exercise 3– Build your BM
Exercise 4 - Discuss your BM
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PART I
Definition
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Business Model Definition
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“The Business Model describes how an organization creates, delivers, and captures value.”
Alexander Osterwalder
Business Model Canvas
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PART II
The 9 blocks
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Customer Segment
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The target audience for a business‘ products and services.
Customer Segment
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Value Proposition
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The products and services a business offers (Your Elevator Pitch)
Value Proposition
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Nokia - Value Proposition
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Exercise 1 – 15’ work + 30’ Q&A
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Sentence no. 1:
For (target customer/user) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit).
Sentence no. 2:
Unlike (primary competitive alternative), our product (statement of primary differentiation).
Write your Elevator Pitch – 15’
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Discuss your EP – 30’
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Customer Relationship
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The links a company establishes between itself and its different customer segments.
Customer Relationship
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Channels
The means by which a company delivers products and services to customers.
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Channels
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Revenue Streams
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The way a company makes money through a variety of revenue flows.
Revenue Stream
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Key Activities
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Key activities are the activities you need to perform in order to bring your value
proposition to your customer segments.
Key Activities
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Key Resources
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Key resources are the assets required to offer and deliver your value proposition to
your customer segments.
Key Resources
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Key Partners
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Some activities are outsourced and some resources are acquired outside the enterprise.
Key Partners
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Cost Structure
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The monetary consequences of the means employed in the business model.
Cost Structure
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Exercise 2 – Build a Business Model
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Build a Business Model of …
The Qube è un’associazione formata da giovani che hanno intrapreso un cammino imprenditoriale in una startup o una spin-off. L’associazione trae la sua origine dalla volontà dei soci fondatori di sostenere i processi di valorizzazione della ricerca scientifica e tecnologica come strumento di crescita e competitività facendo riferimento in particolare alle nuove imprese innovative. L’associazione persegue finalità di aggregazione sociale tra persone, aziende, enti e organizzazioni che condividono la ricerca scientifica, lo sviluppo di soluzioni innovative e l’accelerazione dello sviluppo di imprese attraverso una serie di servizi.
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The Qube - Canvas
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PART III
Some Examples
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Start-up
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Exercise 3 – Build Your Canvas
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60 Minutes of work
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References
• A. Osterwalder - Business Model Generation
• J. Bowsma – BM Generation - FAME Workshop - Vujade Ltd.
• J. Bowsma – Collection of Business Model Canvases – Vujadè Ltd.
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• Qui vedrei bene….uno sfondo tutto grigio, il logo MRS centrale…e i contatti….
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