Business Library ResourcesADV 486 – Dave ReganJanuary 17, 2013By Breezy Silver

Using the Business LibraryThe Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and Help Guides for the

databases 24/7 Help Line Group Study Rooms E-Token Printing

Your Course Guidehttp://libguides.lib.msu.edu/adv486

It also can be found linked on the Business Library web site.

Industry AnalysisThese resources will help answer the questions: What is going on in the industry?What are new trends? What are the major companies in

the industry and what is happening with them?

Industry AnalysisMintel Oxygen ReportsIBISWorldGlobal Market Information

Database (Passport GMID)MarketLine AdvantageFreedonia Focus GBI ResearchPlunkett Research Online

Mintel Oxygen Reports Industry overview and trends Consumer spending and buying patterns Demographic profiles Marketing and Attitudes Includes some commercials Create account with MSU email address Connect to Mintel Oxygen Reports Examples:

Innovations in the Insurance Marketplace – US – November 2012 Property and Casualty Insurance – US – October 2011 Cause Marketing - US - August 2011 Attitudes Toward Corporate Social Responsibility - US - September 2012 Family Leisure Trends - US - March 2011 New Cars – US – October 2012 Small Cars - US - September 2012 Attitudes to Internet Advertising - US - July 2011 Attitudes to Traditional Advertising - US - November 2011 Marketing to Gen X - US - April 2011 Marketing to Teens - US - November 2012

IBISWorld Similar to Mintel but less consumer information Covers other areas Includes operating conditions (think SWOT) Connect to IBISWorld Examples:

Automobile Insurance – OD4765 Online Insurance Brokers – OD4768 Insurance Brokers & Agencies in the US – 52421 Donations, Grants & Endowment in the US – 81321 Golf Courses & Country Clubs in the US – 71391 Golf Driving Ranges & Family Fun Centers in the US

– 71399 Car & Automobile Manufacturing in the US –

33611a

Freedonia Focus More industrial focused but some

service industries Examples

Property and Casualty Insurance: United States

Entire section on automobiles

Consumer AnalysisThese resources will help answer the questions: Who are the target market?What are the consumer

demographics, psychographic, and behavioral factors?

Consumer AnalysisMintel Oxygen ReportsSimply MapeMarketerStatistaSimmons OneViewSRDSProQuest Entrepreneurship

SimplyMap What are the people like in the area? Provides information on what people are doing -Consumer

spending, buying patterns, and activities Nice graphics. 5 Users at a time Create account using MSU email address Connect to Simply Map Help Guide: http://libguides.lib.msu.edu/simplymap Examples:

Cash contributions to charities and other organizations (Household Average), 2011

% SHOPPING | PURCHASING DECISIONS | PURCHASING DECISNS-PRODUCTS BGHT LST 12M | AUTOMOBILE, 2010

% of agree MY CAR SHOULD EXPRESS MY PERSONALITY, 2010 – more on what and why purchase cars

% FINANCIAL SERVICES | PROPERTY & VEHICLE INSURANCE | PROPERTY & VEHICLE INSURANCE - TYPES | AUTOMOTIVE, 2010

% Households: Very Young (<25) Single Parent Families with Children with Lower Income, 2012

eMarketer Online marketing statistics Articles and reports Consumers, media usage, mobile, social

media, and more Connect to eMarketer

Statista Statistics on over 80,000 topics

including advertising Connect to Statista

SRDS Includes hobbies and activities Also has advertising information like

radio stations, web sites, and newspapers.

Use in Internet Explorer Connect to SRDS

Campaigns & Advertisements AdForum Mintel Oxygen Reports Encyclopedia of Major Marketing Campaigns

Company Research What are other companies doing? Can find company description and

competitors Help with SWOT analyses Can be hit or miss MarketLine Advantage ReferenceUSA has local companies and

allows to find nearby businesses Look at competitors

News & ArticlesThese resources will help you find

articles in magazines, journals, and newspapers about companies and industries.

What is going on now? What is being said about or by the players involved?

Use various keywords (ex. instead of Facebook, use social media)

News & Articles Business Source Complete ABI/INFORM Complete Communication & Mass Media Compl

ete 

Factiva LexisNexis Academic

Books

Citing Your SourcesJust do it!Citing Business Databases in

APA Style

One little addition Advertising Redbooks

Need more help?Contact me for research

assistance. Breezy Silver – 432-4181 or

silverbr@msu.edu(when sending email include course number in subject heading)

For Database Access Problems Contact Distance Learning Services -

http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.