business journalism professors 2014: lesson plan - small business coverage demo

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Learning objective: Identify the key issues that impact small business owners.

Post on 18-Oct-2014

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During Reynolds Business Journalism Week 2014, business journalism professors created sample lessons that can be implemented in new and existing journalism courses. "Small Business Coverage Demo" was presented by Melony Shemberger, assistant professor at Murray State University; Eric M. Wilson, instructor, adviser and outreach coordinator at Wichita State University; and Nerissa Young, lecturer at Ohio University in Athens. For more information on business coverage training for journalists, please visit businessjournalism.org.

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Page 1: Business Journalism Professors 2014: Lesson plan - Small Business Coverage Demo

Learning objective: Identify the key issues that impact small

business owners.

Page 2: Business Journalism Professors 2014: Lesson plan - Small Business Coverage Demo

}  Small business Saturday

Page 3: Business Journalism Professors 2014: Lesson plan - Small Business Coverage Demo

}  Employ half of all private sector employees. }  Pay 43 percent of total U.S. private payroll. }  Generated 65 percent of net new jobs over

past 17 years. }  Hire 43 percent of high-tech workers. }  Are 52 percent home-based and 2 percent

franchise. }  Produced 31 percent of export value in FY

2008.

}  Source: U.S. Small Business Administration

Page 4: Business Journalism Professors 2014: Lesson plan - Small Business Coverage Demo

}  Independent businesses with fewer than 500 employees

}  Neighbors who consume local goods }  Franchise owners, retailers, manufacturers,

inventors, professionals, tradespeople, farmers

Page 5: Business Journalism Professors 2014: Lesson plan - Small Business Coverage Demo

}  Financing }  Employee wages and benefits }  Finding/retaining employees }  Workforce development/employee training }  Identifying market/customers }  Taxes }  Laws/regulations

Page 6: Business Journalism Professors 2014: Lesson plan - Small Business Coverage Demo

}  Liability insurance }  Mergers }  Longevity }  Work-life balance

Page 7: Business Journalism Professors 2014: Lesson plan - Small Business Coverage Demo

}  Melony Shemberger, Murray State University }  Eric Wilson, Wichita State University }  Nerissa Young, Ohio University