business? it is all about people
DESCRIPTION
Many analysts and writers talk about the transition that is happening in today's world: from the "Information Age", dominated by "transactions and documents" to the "Conceptual Age", governed by "relations". The Conceptual Age redefines many of the traditional patterns. Co-creation is the norm and "Sharing knowledge" becomes more important than possessing it. Leading Companies are accompaining this transformation by redefining themselves, changing from "organizations" to "organisms", where the previous "mechanical interactions" are being replaced by "organic touches". And the way in which these Companies do Business becomes a "social activity" shaped by the rich relationships involving employees, partners and customers. Becoming a Social Enterprise is the way these leading Companies have chosen to address the challenges of the Conceptual Age.TRANSCRIPT
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Business? It is all about people !
From Organizations to Living Organisms.How Becoming a Social, Living Organism will help you Do your Business better.
Stefano POGLIANIExecutive Collaboration ConsultantIBM Collaboration Solutions
@stefanopog
http://tech.poglianis.net
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2 © 2011 IBM Corporation
In the middle of a big evolutionht
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3 © 2011 IBM Corporation
The Information Age was about
Transactions
WorkflowDocuments
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4 © 2011 IBM Corporation
Information was the « good »
Centralizedproduction units
(databases, applications,groupware)
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5 © 2011 IBM Corporation
In this Document-centric world....
...Emailwas the
conveyor belt
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6 © 2011 IBM Corporation
Enter the Conceptual Age
High degree of Culture.
Openess.A
Flat World
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7 © 2011 IBM Corporation
Globalisation
decentralizedproduction units
requirespecialisation
(more interactions)
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8 © 2011 IBM Corporation
The big impact of Internet and Web2.0
MySpace
Google+
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9 © 2011 IBM Corporation
Mobility and Connectivity
fromProximity
toAffinity
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10 © 2011 IBM Corporation
Welcome to the Conceptual Age
... the Age of Relations !
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11 © 2011 IBM Corporation
Relations develop Socialization
relations : the new «good»
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12 © 2011 IBM Corporation
What people do when they socialize ?
Share
Talk
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13 © 2011 IBM Corporation
Your « old » competitive advantage is not safe
knowledgeis no more only in your
documents
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14 © 2011 IBM Corporation
Since the reality of today is that....
Anybody*
can knowwhat
you know* including your Customers and Competitors
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15 © 2011 IBM Corporation
But you are not lost...
noteverybody
has the relationships*
you have* Colleagues, Partners, Customers
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16 © 2011 IBM Corporation
... because Nobody Knows...
better than you how to please
your customers!
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17 © 2011 IBM Corporation
The challenge in the Conceptual Age
cultivate your unique
relations
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18 © 2011 IBM Corporation
Because in the Conceptual Age
the
added value is in your
relationships
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19 © 2011 IBM Corporation
Being Social is like being a live organism
livingorganisms
developdynamic and
organic touches
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20 © 2011 IBM Corporation
Organisms vs. Microbes
sharingis what
differentiates complex
organisms
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21 © 2011 IBM Corporation
Organic Touches make a big difference
information from others
is richerthan the one we
can discover ourselves
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22 © 2011 IBM Corporation
How to Develop Organic Touches ?
TrustDiversity
Competence
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23 © 2011 IBM Corporation
In the Conceptual Age
Sharing is more important
than possessing
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24 © 2011 IBM Corporation
The opposite of NETworking
isNOT-working
In the Conceptual Age
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25 © 2011 IBM Corporation
Welcome
into aPeople-Centric
world
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26 © 2011 IBM Corporation
Welcome
into aCustomerCentricbusiness
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27 © 2011 IBM Corporation
People-centric + Customer-centric = ?
Welcome into the age of Social Business
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28 © 2011 IBM Corporation
In the Conceptual Age
Being Social
is not an option
Not anymore, at least !
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29 © 2011 IBM Corporation
A Social Business is all about PEOPLE
EmployeesPartnersCustomers
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30 © 2011 IBM Corporation
...and People
are arichness (not justresources)
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31 © 2011 IBM Corporation
It is about developing a new way of doing business!
SIMPLY put your
customerat the center
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32 © 2011 IBM Corporation
A Customer-Centric way!
allow your customer
to help facilitate the change
of your business
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33 © 2011 IBM Corporation
You Can't imagine...
how thisis going to
help you
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34 © 2011 IBM Corporation
Because your Customer
is the better source for your innovation
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35 © 2011 IBM Corporation
Because your customer is key
for creating better products
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36 © 2011 IBM Corporation
How to measure the ROI ?
Digital synapsis aremeasurable
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37 © 2011 IBM Corporation
How to infer the potential?
Trendsfor digital
synapsiscan be
interpreted
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38 © 2011 IBM Corporation
Benefits of Being a Social Business
discoverthe
sentiment around your
products
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39 © 2011 IBM Corporation
Benefits of Being a Social Business
discoverand nurture
influencers
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40 © 2011 IBM Corporation
Co-create with your customer
Do what your customer needs
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41 © 2011 IBM Corporation
Some Considerations
The only road that
will not take you there,
is the road not
taken
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42 © 2011 IBM Corporation
A Social Business is Transparent
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43 © 2011 IBM Corporation
A Social Business is Engaged
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44 © 2011 IBM Corporation
A Social Business is Nimble
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45 © 2011 IBM Corporation
A Social Business is based on Trust
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46 © 2011 IBM Corporation
Social Media or Social Business ?
It is notJUST
aboutpromoting
yourself
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47 © 2011 IBM Corporation
A Social Business does not only talk
we havetwo ears
and only one mouth
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48 © 2011 IBM Corporation
A Social Business is Open
be Genuine and do not
manipulate(you are on the
same boat)
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49 © 2011 IBM Corporation
Being Social is not an additional task
It is embedded
in the DNA.It is not a
temporary painting
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50 © 2011 IBM Corporation
Benefits are Huge. Risks are manageable !
Lead by example.
Drive the Transformation
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51 © 2011 IBM Corporation
Free-up your silos
Do youstill need your traditionaldocument centric applications?
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52 © 2011 IBM Corporation
You probably need « Social Processes »
embedding Social in the current business processes
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53 © 2011 IBM Corporation
In the Conceptual Age....
Being Social is not the
goal of your business
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54 © 2011 IBM Corporation
A Transformation is required
Butdoing
businessas a
Social entity...
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55 © 2011 IBM Corporation
Get Social ! Do Business !
may be the best wayto do Business !