business intelligence and data warehouse technology
TRANSCRIPT
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商业智能和数据仓库技术
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Agenda
什么是商业智能
商业智能应⽤用⼀一览
数据仓库与数据库的区别
数据仓库的设计
数据仓库的集成
从商业智能到业务决策
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丰⽥田如何节省80万美元?
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什么是商业智能
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商业+智能
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商业智能产品
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商业智能应⽤用 - 零售⾏行业
了解销售全局
商品的分组和布局
降低库存成本
市场和趋势分析
有效的商品促销
最优店址选择
客户群体分类
客户的获得与保持
交叉销售
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数据仓库与数据库的区别
⾯面向事务 ⾯面向主题
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数据仓库的设计
主题设计
维度表设计
架构设计
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主题星形架构设计
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维度表设计
上卷
下钻
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数据⽅方
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数据仓库架构
Data
Data Clean-up andProcessing
Data Mart #1:
Data Mart #2
Data Mart #3
End User Applications
Report Writers
Ad Hoc Query Tools
Data Mining
feed
feed
feed
feed
Populate,replicate,recover
Populate,replicate,recover
Populate,replicate,recover
Data
Data
extract
extract
extract
Conformed dimensionsConformed facts
Conformed dimensionsConformed facts
Source Systems(Legacy) Data Staging Area “The Data Warehouse”
Presentation ServersEnd User
Data Access
Upload model resultsUpload cleaned dimensions
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数据仓库集成
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从商业智能到 业务决策
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Q & A