Business Insight in Distribution & ServicesRetailHospitalityConsumer Goods

NameTitleDate, 2010

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Agenda Retail Business Challenges Business Insight Scenarios

Retail Hospitality Consumer Goods

Microsoft BI Solution

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The Power Shift to Shoppersdriving need for more information

Business Insight

Observe & Serve theShoppersProduce &

Push byManufacturers

Predict & Produce

to Consumers

Buy & Leverage

by Retailers

1900 1980 2000 2007

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Business Challenges

Without Walls Digital Reach

Business models are changing at an unprecedented pace due to global and technological opportunities and challenges

Global and Green

New Formats

Expansion Formats Collaboration Channels

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New Business DisruptorsMobile Shopping

Disruptor: Shelf Edge Price CompeteResponse: Branded Mobile Experience (product details,

location)

Customer ControlDisruptor: Empowered ConsumersResponse: Empowered Stores (Real time, S+S, Managed)

Multi-channel Digital MarketingDisruptor: Conversion to Digital and Social MediaResponse: Integrated Digital Platform (Search, Ads, Social,

Analytics)

BI Across BordersDisruptor: Virtual OrganizationsResponse: BI to the masses (Analytics, UC, Portal,

Collaboration)

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2009 Aberdeen Report – x,000’s and counting!Top 5 Technologies that will impact business over the next 2-5 years

Aberdeen Increasing Retail productivity by Enterprise performance Management. March 2009

0%5%

10%15%20%25% 21%

13% 11%8% 8%NEW!

NEW! NEW!

-4%

(#1 is BI) (#2 to #3!)

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Technology Trends in Business Insight

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“Foreign” tools inhibit adoption and use

Functionality split across multiple tools

Rigid and unable to change with the business

Narrowly deployed without a complete view

Too costly for broad deployment

DifficultTo Use

Fragmented

Inflexible

Departmental

Costly

Barriers for use of BI

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Agenda Retail Business Challenges Business Insight Scenarios

Retail Hospitality Consumer Goods

Microsoft BI Solution

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Sales/Store / Property Manager

VP, Operations

Customer Support“I need better access to information to make better decisions on cross-sell and up-sell opportunities.”

“I need to have more timely information to improve the efficiency of operations”

“I need better visibility into my cost of operations so I can target specific cost reduction opportunities that won’t have a negative impact.”

The Need for Better Insight & VisibilityExists Throughout the Organization

VP, Sales and Marketing

CFO

CEO“I need to know that the people in my organization have the right goals in place to understand and execute on the strategic initiatives of the company – and do so in the most cost-effective way.”

“I need better visibility into our performance and promotions so I can focus on deals that help me grow business with my most profitable customers.”

“I need to improve our analytics capabilities so we can understand our current business performance and do a better job of planning for the future."

People

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Business Scenarios - Retail

Store Profitability Sales Performance Stock Control Loss Prevention Task Management

Store Manager

Customer Insight Sales and Service

Performance

Sales Associate

Profitability Loyalty and

persistency Market basket analysis

Customer

Price optimization Campaign results Assortment Planning Demand planning Vendor performance

Marketing / MM

Inventory optimization Out-of stock

prevention

Supply Chain

Financial Reporting Business KPIs Strategy & Planning

CFO / CEO

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Business Scenarios – Hospitality

Profitability Sales Performance Inventory Control Task Management Property execution

Property Manager

Customer Insight Sales and Service

Performance Management

Front desk

Profitability Loyalty and

persistency

Customer

Campaign results Demand planning Inventory planning

Marketing

Fianncial reporting Business KPIs Strategy & Planning

Property Owners

Financial Reporting Business KPIs Strategy & Planning

Corporate

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Business Scenarios – Consumer Goods

Profitability Sales Performance Stock Control Promotions Store execution

Category Manager

Trade promotion Management

Sales and Service Performance

Field Management

Retail

Profitability Loyalty and

persistency Market basket analysis

Customer

Campaign results Assortment Planning Demand planning

(DSR) Inventory planning

Marketing/Merchand.

Inventory optimization Out-of stock

prevention

Supply Chain

Financial Reporting Business KPIs Strategy & Planning

CFO / CEO

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Agenda Retail Business Challenges Business Insight Scenarios

Retail Hospitality Consumer Goods

Microsoft BI Solution

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Delivered through a familiar environment

Integrated into business productivity infrastructure

Built on a trusted and extensible platform

Microsoft Vision & StrategyDemocratizing Business Intelligence

Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions

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Microsoft Business Intelligence Enabling you to…

• Complete and integrated self-service Business Intelligence platform reduces the IT Backlog

• BI delivered as part of your extensible and trusted platform through SQL Server, SharePoint, and Excel.

• Enhanced IT monitoring and improved resource utilization

Empower Your People

Enable IT Efficiency

Improve Organizational Effectiveness• Integrated workloads enable a highly efficient workplace• Define, drive and manage organizational success by aligning key metrics

and strategy• Empower users to create and manage information in their sites and

workspaces as part of a system

• Self-service access to data reduces the dependency on IT• Delivered through agile tools people use today to accelerate end-user

adoption• Empower all users to access, analyze and collaborate on critical business

information to make better, more informed decisions

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Empower your People People Ready BI

Introducing PowerPivot for Excel Enable users to perform self-service

analysis and intuitively build their own BI solutions

Allow users to interactively explore and perform calculations on very large data sets

Integrate data from multiple sources Minimize dependence on IT

Share Insights Rich, interactive SharePoint-based dashboards and

scorecards Self-Service Reporting with Reporting Services with

central report distribution and management through SharePoint

Access and analyze corporate data from Excel and shared workbooks centrally through Excel Services in SharePoint

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Increase Organizational Visibility

Dashboards increase visibility into key team and organizational objectives

See interdependencies with Strategy Maps

New chart types enable continuous analysis and iterative decision making

Embed and reuse content in personal, team, and departmental/organizational sites

Business data displayed in context

Improve Organizational Effectiveness Amplify your organization’s productivity

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Enable IT EfficiencyRapidly integrate, build & deploy enterprise applications

Reduce cost and complexity

Complete BI capability as part of SharePoint, SQL Server, and Excel to address a variety of business needs and requirements

Scale-out to support BI for all users at lower TCO

BI Application Monitoring, Multi-Server Management, and BI Server Provisioning with SQL Server

Manage and facilitate access to secure organizational data

Familiar and intuitive development & management tools

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Power Pivot

SQL Data Warehouse

Connected Enterprise through Business InsightMore than just Business Intelligence

Communities

Search

Sites

Composites

ContentInsights

Making the most of your critical Business Information

Major industry trends

Microsoft strategy

Search

SharePoint

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• 50,000 global users of SharePoint• Used at all levels in the organization in 30

countries• Increased sales, better service for customers and

driving down operational costs in major South African retailing group

• Real-time POS data processing w/1,500 transactions/sec

• Real-time analysis to sales floor

• Geek Squad mobility for scheduling and Routing• Real-time collaboration and Intelligence

• Grocery Retailer uses Business Intelligence to strengthen supplier negotiations

• 3-TB retail data warehouse on HP Superdome• Uses SQL Server OLAP, SSIS, SSRS

Major Customers Implementations - Retail

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• Real time delivery to support Customer Service• Delivered on Mobile platform across the chain

• Catering Planning System used in 2,300 hotels• 25% time savings in catering forecast generation

• Real time integration with Property Management System

• Enterprise Data warehouse and BI solution• Integrated with Customer Care Framework

• 700 restaurants, 30,000 users, 700+ concurrent• OLTP/LOB reporting on inventory & sales data

Major Customers Implementations - Hospitality

• Teradata / Microsoft integration to deliver reporting and scorecards scalable to 65,000 employees

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• Velocity Demand Signal Repository application• Improve in-stock %, cash flow and revenue

• Integrated Trade promotion. Category management and

• Field Sales Management

• Innovation through web based collaboration portal

• Multiple country implementation of mobile field solution

• Integrated with current LoB systems• Company wide collaboration and workflow

integratedwith Microsoft Office System

Major Customers Implementations – Consumer Goods

• Implementation of demand Signal repository, expected improve of revenue by 3% and reduce out of stock by 2%

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SummaryWhy Microsoft

Challenges Global expansion and

green requirements New formats Collaboration without

walls New channels and better

reach

Microsoft helps to Empower your people Improve organizational

effectiveness Enable IT efficiency

More information: www.microsoft.com/bi

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.