BusinessBusiness

Information TechInformation Tech

AgricultureAgricultureEconomicsEconomics

Health ScienceHealth Science

MarketingMarketing

Types of business ownership: IndividualIndividual - Owned by one person

PartnershipPartnership - Owned by two or more persons

CorporationCorporation - A large company or group of companies

CooperativeCooperative - Corporation owned and run by its members

The Big 5The Big 511 Wants and NeedsWants and Needs

22 Limited ResourcesLimited Resources

33 Costs and BenefitsCosts and Benefits

44 Making ChoicesMaking Choices

55 ConsequencesConsequencesof Choicesof Choices

You could be a:You could be a:CoderCoder

Health Care SpecialistHealth Care Specialist

EthicistEthicist

TranscriptionistTranscriptionist

Health Care EducatorHealth Care Educatoror Administratoror Administrator

Desktop Publishing Presentation Software Hardware and Software Networks Internet ‘IT’ Careers

Long definition:

“The process of developingdeveloping, promotingpromoting, and distributingdistributing products in order to satisfy

customers’ needs and wants.”

DevelopPromoteDistribute

ProductProductss

Short definition:Short definition: The promotion of goods, services, and ideas.

Goods

Ideas

Services

Cars, food, house, clothes, etc.

Internet, training,computers, printed materials, etc.

Hospitals, TV repair, auto mechanic , carpet cleaning, child care, etc.

What do we learn in Marketing?

The Four P’sThe Four P’sofof MarketingMarketing

1. Product2. Place3. Price4. Promotion

E-CommerceE-Commerce

Financial ServicesFinancial ServicesSales ManagementSales Management

Sports Marketing Sports Marketing

Travel/TourismTravel/TourismMarketingMarketing

International MarketingInternational Marketing

Real Estate

AdvertisinAdvertisingg

MarketingMarketingResearchResearch

EntrepreneurEntrepreneur

Information TechInformation Tech

AgricultureAgricultureEconomicsEconomics

Health ScienceHealth Science

MarketingMarketing

The End