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Ehsan Abid 11-4677 Ahmad Hasnain 11-4052

Hanana Shazad 11-4424

Aroosa Safdar 11-4304

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1 Restaurant Business

2 Indian Food Restaurant

3 Perception of Indian food

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85%

15%

Would you try any Indian

food varieties if available

when dining out?

Yes No7%

93%

Do you think there is any

relation of religion with

Indian dishes in restaurants?

Yes No

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Faisal Town Lahore

Permission for business

90000 Annually

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2

Million

Aroosa

5 Lac

Hanana

5 Lac

Ahmad

5 Lac

Ehsan

5 Lac

Bank Loan

1 Million 3 Million

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Admin &

Operational areas

Managment

Sales &Marketing

Finance

Ehsan Abid

Ahmad Hasnain

Hanana Shazad

Aroosa Safdar

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Kitchen Staff

Chef 1

helper1

helper2

Chef 2

helper1

helper2

Serving

Staff

Waiters SweepersSecurityguards

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Dosa

Palak Paneer

Mughlai Chicken

Idli Dosa

Rajma

Poha

Pav bhaji

Bhel puri

Mumbai BiryaniButter Chicken

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Upper lower class

Middle class Visitors

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4Ps

Unique food

Quality Food

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Prices:

Sarhad Paar Special: Rs.400 to 700

Chawal:Rs.250 to 350Chicken:Rs.300 to 700

Vegetarian Delights:Rs.300 to 400

Chat pata:Rs.70 to 200

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Faisal town

Dine inTake away

Home delivery

Above the line

Below the line

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Strengths

Attraction for visitors

Pricing

Weakness

Brand development

Opportunity

No direct competitor

Threat

Resistance from religious parties Law and order situation

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Expenses

Finance Cost Marketing Utility billsApproval

charges & RentWages Material

TOTAL

REVENUE

Sarhad Paar

specialChat Pata

Vegetarian

delightsCold Drinks Chawal (Rice)

Chicken

Dishes

Net Income

Net income will gradually increase with time

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13.64

14.90215.22

14.04

15.44415.865

0.4 0.542 0.645

0

2

4

6

8

10

12

14

16

18

2013 2014 2015

Costs (000) Revenue (000) GP (000)

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400000

542000

645200

2013 2014 2015

Gross Profit

Gross Profit

2013

2014

2015

13.33%

18.07%

21.50%

Returnt On Investment

Returnt On Investment

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Sarhad Paar

Balance Sheet as at 1 January 2013Non-current Assets

Furniture 150000

Fixture & fittings 500000

Kitchen Utensils 350000

Generator 550000

Current Assets

Cash 50000

Bank 1400000 1450000

Total Assets 3000000

Current Liabilities

Bank Loan 1000000

CapitalCapital Investment 2000000

Total Capital 3000000

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Sarhad Paar

Income Statement for the year ending 31 December 2013

Sales 14040000

Less (Direct Cost)

Food Cost 10800000

(10800000)Gross Profit

3240000

Less Expense

Wages 1200000

Utility Bills 720000

Marketing & Advertisement 50000Finance Cost 180000

Rent of building 600000

Business approval charges 90000

(2840000)

Net profit

400000

Return on Investment = 400000/3000000*100

= 13.33%

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Sarhad Paar

Income Statement for the year ending 31 December 2015

Sales 15865200

Less (Direct Cost)Food Cost 11880000 (11880000)

Gross Profit 3985200

Less Expense

Wages 1500000

Utility Bills 900000

Marketing & Advertisement 70000

Finance Cost 180000

Rent of building 600000

Business approval charges 90000 (3340000)

Net profit 645200

Return on Investment = 645200/3000000*100

= 21.5%

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