A Professional Platform for Chinese Job Seekers in US

Demin Wang | Kan Zhang | Si Han | Xinyu Hu

Problem

Difficulties Finding Jobs in US1 Challenges to find

Chinese Candidates 3No Easy Way to Referrals Among Peers2

Now We Have

Solution

Match

ShareJob SeekerEducation

LargestChinese Job Referral

Platform in US

Online/OfflineTraining Programs

Real-timeVisibility & Matched

Job Needs

SustainableNetworking & Referral

How It Works?

Step 1: IdentifySign up & upload resume

Step 2: MatchMatch job seekers to open jobs

Step 3: ApplyTake the opportunities with ease

Options: TrainingImprove interview skills

Options: NetworkingMeet more professionals

For Job Seeker

How It Works?

Step 1: PostSign up, upload job description & criteria

Step 2: MatchMatch candidates to your position

Step 3: Refer to HR/ManagerDeliver the candidate’s profile to company

For Referrer (Peers)

Step 4: RewardGain $cash bonus from MiaoGuide

How It Works?

For Recruiter

Step 1: PostSign up, upload job description & criteria

Step 2: MatchMatch candidates to your position

Step 3: AttractAttract qualified candidates with ease

Options: Reach more candidatesView more candidates resumes

Options: Branding yourselfImpress your prospects on MiaoGuide

How It Works?

Job Seekers Referrers Recruiters

Automatic Matching

Qualified Candidates

Productive Recruitment Tool

Lower Costs

Business Model

RecruiterReferrer Job Seeker Miao Guide

Cash Reward$1-$3/applicant

Referral job Application Fee$10 / job or

$200 / month

Training Programs$100/session

Sponsor Events$1,000+

Networking$0-$50 / Event

Candidate’s Fee $2 / candidate or $300/month

Listing Fee$0 - $300 / job

Training$250,000

Event$50,000

Application Fee$30,000

Candidate’s Fee$900,000

Listing Fee$270,000

Events$12,000

Job Seeker Recruiter

Est. Revenue in year 3

$1,512,000

$330k

$1,182k

Market Validation

Referral is the most effective way to find a job in US

Marketing & Sales

Job Seeker

• Chinese Chambers in US• University Career Center• Staffing Companies

• Chinese Companies in US• US Companies expanding

into China Market

• Email Marketing• Direct Marketing

Target

Reach

Strategy

Recruiter

• Free service in Pilot Run• Ambassador program

• Chinese Students in US• Employed Chinese who

seeks for new job

Referrer

• Employed Chinese

• Reward $Bonus

Recruiter Job Seeker

• Networking Events • Student Organization

Website/app: SEO+PPCSocial Media: WeChat, Weibo, Facebook, LinkedIn

Competitive Analysis

MiaoGuide Direct Competitors Indirect Competitors

Price for Job Seekers $-$$ $-$$ $$$

Price for Recruiters $$$ $$$ $$$

Value for Referral √ × ×

Easy to find jobs √ √ ×

Matched search results √ × √

Job Seekers Education √ × √

Networking √ × √

Financial Projections

Year 1 Year 2 Year 3 $68

$447

$912

$422

$510

$600

EBIT Expenses

Financial Projections – (in $000’s)

$490

$957

$1,512

Company RoadmapQ4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018

Organization Development

Product Development

Customer Validation

Fund Raising

Staff RecruitingCompany Formation

Office Set up

IT System Development Beta Testing Web System Operational App Development

Training Program Launch Events Launch

Pricing Strategy Planning

Recruiter and Referrer validation Test Marketing Continuous Customer Validation

Seed

$150K

Series A

$1-3M

Onboarding & Training

Business Development with recruiters

2016 2017 2018

3/17/2016MiaoGuideLaunched on WeChat

UTD BIC

FirstFundingRound

Company Registration

WebLaunch

Business Development in Texas

Business Development in US

SecondFundingRound

Break-Even

Marketing Strategy Implementation

Management Team

Demin Wang | CMO & FounderM.S Marketing-UTD2-year’s experiences in marketing & sale

Si Han| COOM.S Marketing-UTD2-year’s experiences in HR Management

Xinyu Hu| CTOPh.D. CS -UTD2-year’s experiences in online platform and mobile apps development

Kan Zhang| CFOM.S. BA-UTD7-year’s experiences in strategy planning & project management

Neil JohnsonAdvisor15+ years of experience in education and career services

Q&A

Additional Information Slides

More Customer Validations | Student status

More Customer Validations | difficulties and channel

Difficulties to get a job Where to find a job

More Customer Validations

Do you believe career center are helpful enough? …method/way/channel to get referral opportunity…?

More Customer Validations | Referral

Would you pay for a referral with reasonable price? …reasonable price…?

More Customer Validations | Networking Events

pay for a networking events with reasonable price? …reasonable price…?

MiaoGuide Now

MiaoGuide Now

Number of followers in past 7 months

Job Search100,000+ visits

1,000+Jobs

Subscribe+ 1,500+users

Monthly Social Events

Business Model Canvas

Partners

Cost Revenue

Key Activities

Key Resources

ValueProposition

CustomerRelationship

Channels

CustomerSegments

Colleges

Companies

Training Schools

Study Abroad Agencies

Operations

Training

Networking

Developers & Software

Big Data

Match Share

Growup

Chapters in US Colleges

Subscription VIP ServiceJob Seekers

Recruiters

Referrers

IT Develop Operation Marketing ReferralBonus

Labor Referral JobsPPC/Monthly Fee

Candidate’ ContactPPC/Monthly Fee

Training Sponsored JobsAds & Events

Web Tech Flowchart

Real-time up datePost free refers through app and Web to all users

Info collection analyze and store resumes from the users in the database

Bilateral matchSend job opportunities to qualified users.

Access and computeSend the matched members’ info to thereferrals provider.

RecommendationOffer other service when a user have trouble finding a job

Refine and info updateTracking the users incase they can be referrals provider.

Using: Database designWeb ProgramingInformation security test

Industry Ecosystem

International

Student Recruiti

ng Industry

Resume Review

Interview Skill

training

Work Status

AgencyOverseas-study Service Agency

Professional skills

training

Job Informa

tion

Professional Recruiting

Industry

Job Information

Networking Events

Stuffing Company