HAWK COLLECTION“WE MAKE PEOPLE SMARTER”

SITUATIONL ANALYSISTrained manpower shortage

Western influences

Women working force is increasing

Desire for luxury items and better quality

Bad logistics

Fewer payment gateways

Lacking Trust in Online Transactions

PARTICULARS IT HARDWARE RETAIL

OPTICAL RETAIL

TOTAL OUTLETS 52,00,000 APPROX 38,00,000 APPROX

AVERAGE SALES 15,00,000/YR 20,00,000/YR

AVERAGE PROFIT 3,00,000/YR 5,00,000/YR

POTENTIAL LOSS 2,00,000/YR NIL

NEW POTENTIALS VERY FEW VERY HIGH

FINANCINGOWN MONEY- 5,00,000BANK FINANCE- 15,00,000TOTAL- 20,00,000

FIXED COST-

BUILDING- 1,00,000FURNITURE- 2,00,000INTERIOR DESIGN-1,00,000ADVERTISEMENT- 1,00,000TOTAL- 5,00,000

OPERATING COST-

SALARY- 5,000*2=(10,000+3000)=13,000MISC. EXPENCESS- 5,000TOTAL- 18,000

BHUBANESWARLANGUAGE BENEFITS

TRAINED WOMEN TO DEAL WITH CUSTOMERS

MOVEING TOWARDS THE WESTERN CULTURE

DEMAND FOR LUXURY PRODUCTS

CHEAP INFRASTRUCTURE

MISSIONS

Hawk collection is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our companion.

OBJECTIVESCUSTOMER SATISFACTION

ACQUIRINGTHE RIGHT PRODUCT

PRODUCT PRESENTATION

TRAFFIC BUILDING

KEEPING PACE WITH TECHNOLOGY

PRODUCT MATTERS, NOT TIME

IDENTIFICATION OF CUSTOMER

CHARACTERISTICSAND NEEDS

DIFFERENTIATEDMARKETING

OVERALL STRATEGYCONTORLLABLE VARIABLE

PARESH- ACCOUNTS AND FINANCINGBIJAY- MARKETING AND BRANDINGPRIYABRATA- CRMDHANESWAR- INVENTORY CONTROL

UNCONTROLLABLE VARIABLE

PROMOTIONAL OFFERS THROUGH MESSAGEREVIEW ON OUR WEB PAGERECOMMENDATION TO IMPROVE, ON THE WEB PAGE

SPECIFIC ACTIVITIESFREE MEDICAL CAMP ( FOR EYE CHECKUP )

ADVERTISEMENT ON TV

OUR OWN WEBSITE

YOUTUBE PROMOTIONAL VIDEO

30% OFF FOR STUDENTS AND SENIOR CITIZENS

MARKETING…..

Location, location, location

Go the extra mile for your customer

Understand the four Ps

Retail is detail

The customer is the most important person in your business

PRODUCTSSUNGLASSESFULL-RIM

HALF-RIM

RIMLESS

WAYFARER

RECTANGLECAT EYE

SMALL

MEDIUM

LARGE

WE MAKE PEOPLE SMARTERHAWK COLLECTION

OUR HOARDING

AVAILABLE BRANDS

THANK YOU