business franchise aus & nz 2016 media kit

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CGB Publishing, the biggest publisher of franchising magazines globally offers solution based media and valuable, timely content. For over 30 years, our successfully driven publications have proven themselves as a global brand and industry leader for readers across the USA, Canada, Australia, New Zealand and the UK. PUBLISHERS OF DIGITAL AND PRINT MEDIA GET YOURSELF NOTICED WITH POTENTIAL FRANCHISEES AND FRANCHISORS IN 2016 THE MAGAZINE FOR FRANCHISEES AUSTRALIA and NEW ZEALAND SUPPLIER FORUM

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Get yourself noticed with potential Franchisees and Franchisors in 2016. CGB Publishing, the biggest publisher of franchising magazines globally offers solution based media and valuable, timely content. For over 30 years, our successfully driven publications have proven themselves as a global brand and industry leader for readers across the USA, Canada, Australia, New Zealand and the UK.

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CGB Publishing, the biggest publisher of franchising magazines globally offers solution based media and valuable, timely content.

For over 30 years, our successfully driven publications have proven themselves as a global brand and industry leader for readers across

the USA, Canada, Australia, New Zealand and the UK.

P u b l i s h e r s o f d i g i t a l a n d P r i n t m e d i a

Get yourself

noticed with Potential

Franchisees and Franchisors in 2016

T h e m a g a z i n e f o r f r a n c h i s e e s

AUSTRALIA and NEW ZEALAND

SUPPLIERFORUM

T H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

AUSTRALIA and NEW ZEALAND

HAIRHOUSE WAREHOUSE: THE POWERHOUSE

AUSTRALIA and NEW ZEALAND

TO SUCCEED AS A FRANCHISEE Secrets

HEALTH, FITNESS & BEAUTYFranchising

VOL 10 ISSUE 01 NOV / DEC 2015

T H E M A G A Z I N E F O R F R A N C H I S E E S

$4.95 (AUD), $6.95 (NZ) inc. GST.

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

BUSINESS ETIQUETTE: DOES IT STILL EXIST?

VOL 09 ISSUE 06 SEPT/OCT 2015

AUSTRALIA and NEW ZEALAND

V.I.P. QUALITY

NAILED

YOUR HOME & BUSINESS

Spring Clean

$4.95 (AUD), $6.95 (NZ) inc. GST.

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

TAKING THE FIRST STEP TO BECOMING A

FRANCHISEE

TDDA LEADING

THE FIELD

SPECIAL FEATURE ON THE ROAD FRANCHISING

VOL 09 ISSUE 05 JULY/AUGUST 2015 AUSTRALIA and NEW ZEALAND

$4.95 (AUD), $6.95 (NZ) inc. GST.

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

DO YOU KNOWWHERE TO FIND SUPPORT?

CAFE2U A FRANCHISE ON THE GO

VOL 09 ISSUE 04 MAY/JUNE 2015

AUSTRALIA and NEW ZEALAND

ADVERTISING, MARKETING & LEADS!

$4.95 (AUD), $6.95 (NZ) inc. GST.

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

SUCCESS WITHIN THE SERVICE SECTOR

10 QUESTIONS TO ASK BEFORE BUYING A FRANCHISE

SUCCESSION PLANS THAT WORK

DELIVERING FRANCHISE SUCCESS WITH

INXPRESS

VOL 09 ISSUE 03 MAR/APR 2015

AUSTRALIA and NEW ZEALAND

$4.95 (AUD), $6.95 (NZ) inc. GST.

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

RETAIL: A RECIPE FOR SUCCESS

COST EFFECTIVE INNOVATION

PRACTICAL PLANNING

FOR YOUR FRANCHISE

GET A SLICE OF THE ACTION WITH

DOMINO’S

$4.95 (AUD), $6.95 (NZ) inc. GST.

VOL 09 ISSUE 02 JAN / FEB 2015

AUSTRALIA and NEW ZEALAND

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

HEALTH, BEAUTY & FITNESS

FRANCHISES

$4.95 (AUD), $6.95 (NZ) inc. GST.

SETTING GOALS

TO WIN

THE POWER

OF GOOD HAIR

VOL 09 ISSUE 01 NOV / DEC 2014AUSTRALIA and NEW ZEALAND

COUNTDOWN TO THE NEW CODE

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

VOL 08 ISSUE 06 SEPT/OCT 2014AUSTRALIA and NEW ZEALAND

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

WHAT TO ASK & WHAT TO SAY

SPRING INTO A NEW CAREER

FROM LITTLE THINGS

BIG THINGS GROW

CREATE YOUR

A-TEAM$4.95 (AUD), $6.95 (NZ) inc. GST.

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

VOL 08 ISSUE 05 JULY / AUGUST 2014 AUSTRALIA and NEW ZEALAND

$4.95 (AUD), $6.95 (NZ) inc. GST.

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

NFIB A FORCE TO BE

RECKONED WITH

FROM FRANCHISEE TO

BUSINESS LEADER

DELIVER TRAINING WITH

IMPACT!

T H E M A G A Z I N E F O R F R A N C H I S E E ST H E M A G A Z I N E F O R F R A N C H I S E E S

VOL 08 ISSUE 04 MAY / JUNE 2014 AUSTRALIA and NEW ZEALAND

BOOM TIME FOR FRANCHISING

ARE YOU THE PERFECT

FRANCHISEE?

TAX TIME! YOUR QUESTIONS

ANSWERED

$4.95 (AUD), $6.95 (NZ) inc. GST.

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

WIN YOUR OWN BUSINESS

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

T H E M A G A Z I N E F O R F R A N C H I S E E S

$4.95 (AUD), $6.95 (NZ) inc. GST.

ADDA - STEP UP FOR GOOD IN THE COMMUNITY

PLANTING THE SEEDS OF SUCCESS

DUE DILIGENCE: 10 TOP TIPS

T H E M A G A Z I N E F O R F R A N C H I S E E S

VOL 08 ISSUE 03 MARCH / APRIL 2014 AUSTRALIA and NEW ZEALAND

WIN YOUR OWN

KWIK KERB BUSINESS

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

T H E M A G A Z I N E F O R F R A N C H I S E E S

$4.95 (AUD), $6.95 (NZ) inc. GST.

THE PRICE IS RIGHT FRANCHISES YOU CAN AFFORD

HOW TO

CHOOSE THE RIGHT FRANCHISE FOR YOU

7 DEADLY SINS OF FRANCHISE

RELATIONSHIPS

T H E M A G A Z I N E F O R F R A N C H I S E E S

VOL 08 ISSUE 02 JANUARY / FEBRUARY 2014 AUSTRALIA and NEW ZEALAND

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

T H E M A G A Z I N E F O R F R A N C H I S E E S

AUSTRALIA and NEW ZEALAND

$4.95 (AUD), $6.95 (NZ) inc. GST.

VOL 08 ISSUE 01 NOVEMBER / DECEMBER 2013

FEATURE BUILDING &

LANDSCAPING

FRANCHISE TEAMWORK

2014:

LOOKING AHEAD

HOW TO

STAY COMPETITIVE

IS FRANCHISING FOR YOU?

America’s Cup styleLATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

T H E M A G A Z I N E F O R F R A N C H I S E E S

AUSTRALIA and NEW ZEALAND

$4.95 (AUD), $6.95 (NZ) inc. GST.

VOL 07 ISSUE 06 SEPTEMBER / OCTOBER 2013

MULTIPLE FRANCHISES:

AVOIDING A TRAIN WRECK

ON THE MENU: THE FOOD

FRANCHISING ISSUE

WHEN MEDIATION WORKS

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

T H E M A G A Z I N E F O R F R A N C H I S E E S

AUSTRALIA and NEW ZEALAND

$4.95 (AUD), $6.95 (NZ) inc. GST.

VOL 07 ISSUE 05 JULY / AUGUST 2013

GET TO KNOW:THE FRANCHISING CODE

TIPS FOR SUCCESS IN RETAIL

INCREASE YOUR REVENUE

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

T H E M A G A Z I N E F O R F R A N C H I S E E S

$4.95 (AUD), $6.95 (NZ) inc. GST.

CONSUMER RIGHTS: HOW DO THEY IMPACT YOU?

OPTIMISE YOUR POTENTIAL

VOL 07 ISSUE 04 MAY / JUNE 2013 AUSTRALIA and NEW ZEALAND

PLAN FOR A BRIGHTER FUTURE

Connecting the Franchisor with the FranchiseeWith a multi-media approach and globally diversified business franchise products, we are a mainstay for the franchisee who seeks reliable, timely and available information 24/7 in downloadable format. Our electronic magazine versions, such as the iPhone App and Android, offer flexibility for any advertiser reaching its niche market of potential franchisees.

Business Franchise magazine hosts its own website for e-subscribers, and is also accessible on over 130 online distribution channels for potential franchisees, including the familiar sites such as Apple iTunes, Amazon, and Pocketmags.com and issuu. Also distributed at the Nationwide Franchise Expo, offering another connection with the franchisor and its franchisee.

CGB Publishing understands the importance of franchising with its powerful influence to recharge the Australian and New Zealand economies and empower dedicated entrepreneurs looking to start up their own successful business franchise.

Today, more individuals are looking for ways to become empowered, educated and informed on this important initiative.CGB Publishing is forging ahead to continue to share its expertise with the franchise industry with Business Franchise Australia/New Zealand in Digital and Print format and Franchising USA Magazine in digital, Canadian Franchising Magazine in Digital.

Our background spans over three decades culminating a team of seasoned experts and endless potential within the magazine industry, with a focus on franchising. We solely concentrate on franchising and are not preoccupied with several industry sectors…

We know franchising and we do it well.

Credibility and ReliabilityWe are well respected in the franchising industry. Our editorial

is written by renowned experts throughout the franchise network,

offering informative and timely content that is franchisee specific.

Our Editor selectively commissions writers (bankers, lawyers,

financial and business advisors, government authorities, retail

and franchising associations) to provide fresh articles that are

directed to the interests and concerns of potential franchisees

and master franchisees alike. Real stories every issue include our

Franchisee in Action, Franchisor in Depth, and the latest News

from the industry also offer compelling perspectives. Franchise

specific features every issue on great franchise concepts. Our

entire magazine layout, offers a unique and uncluttered approach

in delivering pertinent trade information. We pride ourselves on a

consistent and user-friendly format.

What’s What OF WhO WE ARE

ouR Content

What’s What ON OUR STATS

digital downloads

distRiBution data

36,619people looked at the

magazine between March 6-13, 2015

634downloaded the publication to print copies

15% 13%

72% Desktop

MOBILE TABLET

9500 PRINTED COPIES

Trade/Assoc./Banks/Libraries etc

Mailing List

Newsagents - NZ

26%

37%

26%

8%

3% Office copiesNewsagents - AUS

Rest of World 0.9% SA/NT 4.3%

WA 5.7%

NZ 6.9%

QLD 22.1%

NSW/ACT 27.6%

VIC/TAS 32.5%

MAil list distriBution

What’s What ON OUR STATS

NSW & ACT

33.4% VIC & TAS

24.3% QLD

23.6% WA

12%

neWsAGents distriBution

top 10 countries

SA & NT

6.7%

3

1

4

8

5

10

9

7

6

1 Australia

2 New Zealand

3 India

4 United States

5 Portugul

6 China

7 United Kingdom

8 Brazil

9 South Africa

10 Saudi Arabia

2

What’s What ON WhAT WE DO

Front CoverFront cover advertising packages are an extremely popular choice for advertisers who are aggressively marketing and seeking maximum visibility. CGB Publishing is one of the few publishing houses who offer this product. The advertiser supplies us with a good quality, high resolution image – and our designer does the rest. The package also includes: a two page feature inside the magazine, plus your cover will appear on the home page of our website with your editorial, shared on social media including Facebook, Twitter and Linkedin with additional exposure on over 130 online magazine sites.

Business Franchise Australia and New Zealand 11

COVER STORY: DOMINO’S PIZZA ENTERPRISES L IMITED

Eight slices of advice

The pizza delivery driver turned Group CEO, Don Meij, on thriving in the world of franchising

1. Passion – You need to have passion for what you do. We see ourselves as the Pizza experts and focus all of our energy and passion into making and delivering the hottest, freshest, tastiest and most innovative pizzas in our market.

2. The right attitude – At Domino’s we provide extensive training and support to all of our franchisees. That’s what makes it such a great model, particularly for people who haven’t had experience running their own businesses before. However, having the right attitude means the difference between success and failure in this industry.

3. Hands on approach – The misconception that exists in the food and retail market that you can invest your dollars and sit back and watch it grow is far from the truth

4. Trust in the brand – It’s much easier to invest in a brand that is proven, trusted and established. If it’s your first time in the franchising model it’s much better to align with a recognised brand.

5. Hard work – It’s not easy! If you are looking for easy work, don’t enter the franchising world. Be prepared to roll your sleeves up and get busy. This industry is all about having a strong work ethic.

6. Innovation – Another misconception about the franchising world is if you buy into a business such as Domino’s you are hamstrung and limited when it comes to ideas and creativity. That couldn’t be further from the truth. When you buy into Domino’s you are buying into an established brand that welcomes innovative ideas as you are the owner of your own business.

rewards of franchise ownership are never-ending.

“The Domino’s network is full of amazing people, from an experienced leadership team to inspiring franchisees,” she said.

Domino’s is a way of lifeProfile: Leroy DayStores: Medowie, Coffs Harbour, Kempsey, Port Macquarie, Raymond Terrace, Thornton, Toormina

Persistence and a never give-up attitude have been a recipe for success for Domino’s franchisee Leroy Day.

“I eat sleep and breathe pizzas, I always have my uniform on,” says Leroy, a passionate storeowner of more than 13 years.

“I also try to be the pizza mayor of my local area, sponsoring as many sports and community groups as I can.”

Believing in the value of work/life balance Leroy says working in his own franchise also allows him time to pursue his love for motorcycles and car racing.

While Leroy has a wealth of business knowledge to share, he is also supported by the vast network of Domino’s franchisees, whose network extends around the globe.

Franchise business all about life balanceProfile: Justin MunroStore: Waikiki and Baldivis WA

Being a Domino’s franchisee is both a way of life and a lifestyle choice for Justin Munro.

“The first couple of years setting up your own business is hard work, lots of blood,

What is it about Domino’s Pizza Enterprises Limited (‘Domino’s’) that makes it the number one pizza brand in Australia? Simple, it is People Powered Pizza!

Pizza pair are strongest togetherProfile: Deb & Darren RammStores: East Toowoomba, Westridge and Wyalla When you work toward something for 30 years, it has to be driven by passion and determination for success. Deb and Darren Ramm have those qualities in spades and it’s their hard work and business sense that has seen each grow to become successful franchisees and corporate leaders in their field.

The pair met at work at Domino’s Wyalla in 1998 and married in 2004, combining their love of the company toward the joint goal of owning and operating their own store in Deb’s home town of Toowoomba.

In 2009, their dream became a reality and the couple purchased the Wyalla store where they first worked together.

“Working together offers us the best of both worlds, spending more time with each other while pursuing our dream and seeing our business that we have together grow,” says Deb.

“We believe that the success to working together as a married couple is to let each other excel in our own area of expertise and not step on each other’s toes – it’s easy to spend so much time together when you are best friends.”

The couple has won several Domino’s awards together including Franchisee of the Year, the Leadership Eagle Award and Australia and New Zealand Pizza Making Champions of the year in 2012. Deb says the

7. Commitment – As well as instilling a commitment to outstanding product, service, image and safety, we also encourage franchisees to make a commitment to foster positive relationships with the communities they serve, delivering local people something more than just great tasting pizza.

8. People person – You need to be a people person to succeed in this industry. A lot is said about operations and having the ability to multi-task but at the end of the day, you need to be good with people. This will transcend into positive staff morale, productivity and happy customers.

Domino’s Pizza Enterprises Limited (DPE)

is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium, The Netherlands and Japan. Across these six markets, DPE and its franchisees currently operate over 1300 stores and sell over 90 million pizzas annually. Over the next four years, Domino’s aims to open its 800th store across Australia and New Zealand.

Domino’s offers an impressive and highly developed suite of services including site selection, lease negotiation, store fit out, pre-opening training, co-ordinations of suppliers, group purchasing power, store appraisals, ongoing training and marketing promotions.

Don’t miss your opportunity to get a slice of the action!

sweat and tears, but once you have a stable crew and management team, the work/life balance is outstanding,” he says.

“I have four small children and I want to spend more time with them and my wife. Being a franchisee has changed our family’s lifestyle massively. The ability to pick your own hours, especially with young children, is priceless.”

Justin made Dominos Waikiki, WA, his own building the business rapidly over the years, Justin’s hard work resulted in significantly increased sales numbers.

“I didn’t think buying a pizza franchise that I would become more of a trainer of people / guidance counsellor than a hands-on pizza guy, but I love it.”

Building ties with community is a large focus for Justin, who has a long-standing relationship with the Western Australian Special Needs Kids Christmas Party, as well as various local sporting teams.

“Serving the public and getting a chance to shape young people’s lives has been a wonderful journey and I’m looking forward to the future,” he says.

To find out more about Domino’s franchising and the stores that are available please contact:

AUSTRALIA: www.dominosfranchise.com.au or call the Franchising Team on 1300 131 888

NEW ZEALAND: www.dominospizza.co.nz or call the Franchising Team on 0508 4Franchise

10 Business Franchise Australia and New Zealand Business Franchise Australia and New Zealand 11

GET A SLICE OF THE ACTION WITH

DOMINO’S

T H E M A G A Z I N E F O R F R A N C H I S E E S

T H E M A G A Z I N E F O R F R A N C H I S E E S

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

RETAIL: A RECIPE FOR SUCCESS

COST EFFECTIVE INNOVATIONPRACTICAL PLANNING FOR YOUR FRANCHISE

GET A SLICE OF THE ACTION WITHDOMINO’S

$4.95 (AUD), $6.95 (NZ) inc. GST.

VOL 09 ISSUE 02 JAN / FEB 2015

AUSTRALIA and NEW ZEALAND

FRont CoVeR

Poolwer x

fea

ture

Business Franchise Australia and New Zealand 47

Intrepreneur. No, it’s not a typo. It’s a term coined by Founder and CEO of Poolwerx, John O’Brien to describe what makes a great franchisee.

An intrepreneur is somebody who strives to be their own boss, to experience the freedom of running their own business and the opportunity to sure up their financial future, but whom has the wisdom to realise they don’t want to start from scratch to achieve it. They realise they can have the business success they desire within an existing structure.

46 Business Franchise Australia and New Zealand

“Intrepreneurs push the boundaries and help shape business development by wanting more.

It is for this reason that we choose to refer to our franchisees as franchise partners.”

and Certificate IV in Swimming Pool and Spa Service qualifications. This coupled with a new Global training facility in Brisbane offering world class practical and theoretical training in pool and spa maintenance and retailing, differentiates the business from competitors.

John O’Brien looks to the Attards as testament to what can be achieved through hard-work, long term vision, continual training and commitment to following the tried and true systems implemented by Poolwerx.

“Paul and Caroline’s experience evolving from a single van business into one of our most successful multi-unit franchises demonstrates the true growth potential in the Poolwerx brand and the extent of what our franchise partners can achieve.”

For more information about joining our team please contact:

P: 1800 245 447 E: [email protected] W: www.poolwerx.com.au

Poolwerx has significantly adapted its positioning, training and business model throughout its 25 year history to stay ahead of industry trends and technology.

Originally a network of man-with-a-van operators servicing local pools, Poolwerx is now a thriving network of franchise partners claiming multiple revenue streams offering service, retail, commercial and e-commerce elements.

“This shift was made possible by having a clear career path for franchise partners to build their businesses into much larger operations,” Mr O’Brien said. “While the low entry cost that has historically made the service sector and our business popular is still available, there is also investment levels offered for new franchise partners seeking multi-million dollar enterprises.”

Paul and Caroline Attard of South East Queensland are a perfect case in point growing from a single ‘man-in-a-van’ business in 2005 to a $2.1 million empire with two retail stores and six vans servicing hundreds of clients across South Brisbane. This feat earned them the franchising industry’s top award at the 2013 National Excellence in Franchising Awards, as Australia’s best multi-unit franchise. Poolwerx also won this category in 2012.

SERVICE SECTOR MEANS

BIG BUSINESS

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“It is people with this type of mentality that form the lifeblood of franchising in Australia and are the key to its success and continued strength,” Mr O’Brien revealed.

“Intrepreneurs push the boundaries and help shape business development by wanting more. It is for this reason that we choose to refer to our franchisees as franchise partners. It may seem a subtle difference in the name but the underlying culture this sentiment fosters in our business is part of the reason we have maintained double digit growth in our business for over a decade.

“We foster intrepreneurs and our business model has adapted over the years to accommodate and retain these sort of thinkers.”

Mr O’Brien believes the way consumers want to do business has also transformed, which in turn has impacted what potential franchisees are seeking from business ownership now.

“Consumers want and expect more from business today and they assume they can get it through multiple channels and it’s the same with franchise partners. Most of them have big goals for what they want to achieve.”

While the success of every business owner is a direct reflection of the hard work and dedication they put into their business, the Attard’s credit adhering to the Poolwerx franchise model and the comprehensive training they received as a key component of their success.

“We started with a van and no customers and after fine tuning our service delivery and establishing a regular client base we invested in our first retail store in 2006. We’ve since followed Poolwerx’s career pathway, growing through multiple vans and retail stores,” Paul said.

“Poolwerx gave us all the tools we needed to create a successful business as well as showing us a clear path for solid growth. The Poolwerx brand is also well respected meaning when people visit our stores, they know they’re dealing with trained pool professionals they can trust.”

Poolwerx has also lifted the perception and quality of technical service provided in the industry being an instrumental driver in the development of the Certificate III Your Franchise of Choice

1800 245 447

Buying a Poolwerx franchise isn’t just about buying a business, it’s about joining a team

that is focused on to helping you to achieve your goals! Poolwerx has established systems,

training, support and supplier relationships designed to maximise the opportunity for

Franchise Partners to build their own successful business.

FRANCHISEE IN ACTION: L A PORCHET TA

BECOME A PART OF THE FAMILY WITH

Even though he’s part of the largest restaurant franchise in Australia and New Zealand, La Porchetta restaurateur Ali Seifeddine describes the business as “a family-friendly environment, rather than a corporate environment. You feel like you’re part of the family, not just a number,” he says.CEO Sara Pantaleo routinely hears this from franchisees. “We’re successful because our business revolves around a warm family heart,” she says. “And we refuse to compromise on our core values.

“From the beginning, we’ve stayed true to the family culture that made our first restaurant a success. Our core values continue to underpin every aspect of the way we manage our business today.”

From its humble beginnings as a family-run restaurant in Melbourne’s Italian hub, La Porchetta is celebrating its 30th year in 2015 with awards under its belt and proven training programs that have seen the franchise expand to more than 70 restaurants across Australia and New Zealand.

Its trusted brand, its strong market position within a growth-sector, and its robust corporate strategies, processes and training systems have all earned it acclaim in business circles. But Ms Pantaleo says simple passion and warmth play the central role in La Porchetta’s growth and success. “We’re

now like a large extended family,” she says of franchisees.

Commerce meets family valuesWith a background in business, accounting and financial management, Ali Seifeddine says he was initially attracted to La Porchetta’s flat-fee model, which allows for easier management and enhanced profit potential for franchisees.

But Mr Seifeddine soon became enamoured with the business’s family ideals. The company’s motto, “Eat, Live, Love: Italian” enticed him to invest in a La Porchetta restaurant at Werribee, west of Melbourne. “When I became a part of it, I could get in touch with anyone, all the help was available.

“Once,” he added, “we had a problem with one of the risottos, so we just did some more training in Carlton [in inner-city Melbourne] to get it right. Even today, we feel like we’re part of a family business.

“La Porchetta restaurateurs speak glowingly of the family atmosphere of the restaurants and the support that head office provides with training,” says Ms Pantaleo.

Support and growth“Ongoing support and training skills,” says Ms Pantaleo, “ensures that franchisees have the skills to succeed, but also updated skills to support business longevity and job satisfaction.”

Mr Seifeddine says he’s “really proud” to be a franchisee. “I get lots of positive comments and compliments from the customers. Many locals think of us as their local, Italian kitchen.

“And I’d like to open up another store in my area. The population growth in our area is huge, so there’s great potential here.”

Indeed, recent ABS data shows impressive growth for the restaurant sector, especially in marginal suburban areas. Regional and outer metro areas are key growth markets for La Porchetta.

Intergenerational successWhen accountant Andrew Leone recommended La Porchetta as a business prospect to his parents a decade ago, Lorretta and Aldo Leone decided to buy the franchise in Ballarat, northern Victoria.

By 2008, the couple had received the Franchisee of the Year award. “We get a lot of compliments from patrons and that makes me very proud,” said Mrs Leone senior. “We have a lot of regulars, and we’ve watched children growing up and having their own families, coming in with their babies.”

Intergenerational loyalty was also evident in their own family and the franchise itself. Within a few years Mr Leone junior, who’d completed his Masters in Accounting and helped out in the business, bought La Porchetta in South Yarra.

“I’d worked with mum and dad so I had an understanding of the way it worked,” he says.

He renovated the restaurant and increased its patronage. “I built it up and created a good client base. We have a regular customer base, local businesses during the day, and then families at night.”

Connection and supportFor Mr Leone, ongoing support from La Porchetta’s head office was complimented with support from other franchisees. “There’s a great support network. We bounce off ideas about specials, desserts, and suppliers. It’s great to find out who is doing what. If there’s an issue with a product, you ring each other up to discuss it.”

Social connection within and outside the business is a defining feature of the franchise. “It’s great when the customers who come every week want to share their stories with you,” says Andrew. “We have many regulars and one couple came in recently to celebrate the husband’s 80th birthday in our restaurant. Of all the places that he wanted to go, he chose to have his birthday with his wife at our La Porchetta.

“They’re lovely people and those sorts of things make you feel good. You feel like you’re doing the right thing and looking after people.”

And Mr Leone’s parents hope to eventually pass the Ballarat business to him. “We’re in

Business Franchise Australia and New Zealand 2322 Business Franchise Australia and New Zealand

24 Business Franchise Australia and New Zealand

FRANCHISEE IN ACTION: L A PORCHET TA

our 60s, we plan to keep working, but reduce our hours,” explains Mrs Leone senior. Her son says he may indeed sell the South Yarra business “and help my parents at Ballarat”.Brand trust and securityFranchising is often attractive to people looking for a career change, but who don’t want to risk starting a business from scratch. Debbie and Sean Keys became La Porchetta franchisees because they saw its proven systems as a secure investment. Previously, Ms Keys owned a company that managed the finances for six restaurants. She’d been doing the books for La Porchetta in Parnell, a suburb of Auckland, for five years when an opportunity came to buy the restaurant.Seeing a secure investment from the inside, she and Sean leapt at the opportunity. “There were no question marks when we walked through the door,” she says. “I knew exactly

what we were walking into and what the package was.”Mr Keys had been working in IT, and becoming a franchisee was a lifestyle choice. “Sean was always keen on buying a restaurant, and I liked the feel, the atmosphere, the business model and how it ran. It was a place where we could be together, and it was family-oriented.”Part of the security of the franchise was that this family-orientation extended all over New Zealand and Australia. “I like being part of the franchise support system. We have a lot to do with fellow franchisees in New Zealand and it’s a great support network. We bounce ideas off each other all the time. You wouldn’t have that if you were by yourself.”The couple ran the Parnell restaurant so successfully that when a larger La Porchetta became available five years later in Henderson, in the west of Auckland, again

they jumped at the opportunity. “It was good timing,” said Ms Keys. Their focus on staff training supported their sense of security. “We have a solid management team who look after the restaurant very well when we’re not there,” says Ms Keys.

So solid is their team, that the couple’s restaurants have won La Porchetta’s coveted New Zealand Customer Service of the Year award three times (2012, 2013 and 2014) and they were the group’s New Zealand Franchisee of the Year in 2013.Like other franchisees, Ms Keys sees intergenerational family as key to the restaurant’s success and security. “It’s great to see our customers from the early years coming back with their own children. The long-term friendships that we have created in this environment are very special.”For further information contact us on:T: 03 9460 6700 E: [email protected] W: laporchetta.com.au/franchising

“La Porchetta is celebrating its 30th year in 2015 with awards under its belt and proven training programs

that have seen the franchise expand to more than 70 restaurants across Australia and New Zealand.”

16 Business Franchise Australia and New Zealand Business Franchise Australia and New Zealand 17

More than five million people across Australia share, play and do more on the Vodafone network. We’re about to get bigger and even better.

We’re looking for new Vodafone Licensees to join us on the next phase of our journey. You’ll have an exclusive relationship with one of the world’s leading telco brands – and enjoy all the benefits that come with it.

Overview• Generous commissions, bonuses and incentives

• Strong earning potential with multiple income streams

• No franchise fees or ongoing royalties/fees

• Low start-up costs to commence trading

• Exciting new store design incorporating live interactive devices

• Access to an exclusive store opening offer

• Comprehensive training to get you started and ongoing professional support

• Dedicated Partner Area Manager to support licensees with business planning, local area marketing campaigns and sales initiatives.

Enquire nowContact Frank Chang on 0414 803 811 or email [email protected] vodafone.com.au/careers/select-dealer-recruitment

Check available dealer locations

Regional NSW

Central Coast NSW

Regional VIC

Regional WA

Gold Coast QLD

Central QLD

Regional SA

Be your own boss. Become a Vodafone Licensee and

join a world-leading telco.

Vodafone Power to you

V00768 185MM W X 272MM H Full page ad_FA.indd 1 27/05/2015 4:32 pm

PROFILE: VODAFONE

Although many years have passed since Vodafone was established more than 20 years ago, our mission remains the same; to deliver choice and value to Australians for mobile services.Recently announcing that over two million devices enjoy Vodafone’s fast 4G network, our retail team has played a key role in this success.

To support our desire to bring Vodafone 4G to the next million customers, we have determined new areas to develop and grow our retail footprint over the next 12 months, potentially creating hundreds of new jobs.

Vodafone has 160 Vodafone branded stores established through dealer and licensee arrangements selling Vodafone products and services. These stores sell services to new customers, renew or upgrade services for existing customers, and in many cases also provide customer support.

RELEVANCE AND VALUE We endeavour to ensure that customer needs are at the centre of what we do. Using our 20 years of experience, we aim to deliver relevance and value for voice and mobile broadband services to each customer on an individual, household, community or business level.

We offer voice, messaging, data and mobile broadband services through multiple solutions and supporting technologies to deliver on our mobile communications strategy. The advancements in 4G networks and download speeds, device capabilities and the mobilisation of internet services,

have contributed to an acceleration of data services usage growth in Australia.

So that customers can utilise the services that Vodafone offers, many different plans and propositions are available, targeted at different customer segments. These propositions often bundle together voice, data and messaging, and increasingly additional services including IDD, roaming and premium content, so that customers can experience all the different services Vodafone has to offer.

DELIVERING FANTASTIC CUSTOMER SERVICEAs a licensee of Vodafone, you will act as a brand ambassador.

With the customer at the centre of what we do, we are looking for people who are passionate about delivering fantastic customer service. People with a keen interest and professional experience in retail, telecommunication, business operations and marketing, will thrive.

A Vodafone Licensee will operate their own Vodafone branded retail store with a focus on both consumers and small businesses (SOHO), and with access to Vodafone’s core products and services. In addition to a dedicated support team, the licensee and their team will also have on-going access to our comprehensive training programs via face to face and online training.

Licensees will also have the backing of a dedicated Retail Partner Manager who will support the growth and development of the business. They’ll assist with strategic business planning, formulating targeted local area marketing campaigns, and sales initiatives to establish the licensee’s store’s presence in the local area.

Consolidating a strong presence in major metropolitan cities throughout the country, to support our regional network expansion,

JOIN A WORLD LEADER

we have a number of Vodafone Licence opportunities throughout Australia. Key regions include:

• Regional NSW

• Central Coast NSW

• Gold Coast QLD

• Central QLD

• Regional VIC

• Regional SA

• Regional WA

AN EXCITING 12 MONTHS AHEADOver the course of this year, we are staying focused on choice, personalisation, and ensuring our customers don’t have any worries about using their devices, and we will bring that focus to some exciting new areas, including:

• Local conversations will continue, including a hyper regional focus. We’re bringing choice and value to more places around the country.

• We will continue to lead on international. We remain unbeatable on our combination of roaming and international inclusions.

• Our Shared plans will continue to evolve, reflecting the way our customers are using their devices.

• We will continue to recognise and reward our customers’ loyalty with new experiences and great deals.

Now is the perfect time to join Vodafone on the next phase of our journey, for more information contact Frank Chang on:

T: 0414 803 811 E: [email protected] W: vodafone.com.au/careers/select- dealer-recruitment

What’s What ON WhAT WE DO

Focus FeatureComprised of a two page, full colour editorial feature and includes a full page ad in the magazine and a video upload on your Franchise to our website. Focus features are limited to two per issue – early booking is suggested, as they are often reserved in advance. You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge. Good quality photos are required.

Franchisee in action or Franchisor in depthGet your franchise and your franchisees noticed with this exclusive editorial. Three pages of great editorial which you may supply yourself or our editor will interview you and write it for you at no additional charge. Let’s hear your story of success that we can share with our readers. These are limited per issue and are only available on a first come first served basis.

Profile FeatureOur most popular product. Profiles include a double page spread in the magazine, with one page editorial and the other page, your ad.

You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge.

Good quality photos are required and your Profile will be uploaded to our website.

Business Franchise Australia and New Zealand 99

APPLIANCE TAGGING SERVICES

Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started?

With over 12 years’ experience, ATS are Australia-wide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you.

ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff).

For further information please contact Steve Wren, National Sales Manager on 1300 287 669, email [email protected] or visit www.appliancetaggingservices.com.au

BATTERY WORLD AUSTRALIAJoin the leading battery retailer in Australia! Battery World is embarking on a new era of rapid expansion and provides franchisees the chance to be your own boss but have the security of a national market leader with 18 years of stable growth behind it.

Count the number of batteries you rely on every day. Now, multiply it by 9,117,033* households. Whatever figure you come up with it’s a very compelling reason to join Battery World, the nationally established franchise that a growing number of Australians rely on for their everyday battery needs.

Battery World stores carry a product range of over 8,000 batteries for everything from mobile phones and laptops to vehicles and boats. With 85 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

Franchises are currently available in NSW, VIC, WA, QLD, SA and TAS for motivated individuals with strong communication skills and a passion for retail.

For more information visit: www.franchise.batteryworld.com.au

or email: [email protected]

98 Business Franchise Australia and New Zealand

CITY FARMERS DOGWASHBeginning more than 20 years ago as a small enterprise, City Farmers Dogwash is now part of the City Farmers Group.

City Farmers comprises 42 specialty large format pet stores throughout Australia with many more planned, a mobile network of over 30 City Farmers Dogwash vans as well as pet insurance business and an online store.

Our Franchisees love what they do and are so passionate about the part they play in a dogs’ health and wellbeing. But with more than 3.7 million pet dogs in

Australia, we’ve got plenty of work to do and are always looking for Franchisees with big smiles and big hearts to come on board and enjoy the ride.

For more information call Scott McIntosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.

BURGER URGETURNING FOOD RETAIL UPSIDE DOWN…

Queensland’s fastest growing Gourmet Burger Restaurant Chain is about to turn food retail upside down!

With a growing number of stores in prime locations throughout Queensland, Burger Urge is headed for national expansion and is looking for suitable Franchise Partners to join our growth and success.

The Burger Urge brand represents fast, fresh, quality gourmet burgers, which is served in a distinctively vibrant, young and urban environment. At Burger Urge, we do not follow a ‘would you like fries with that’ template. We are

proud of our unconventional and out-of-the-box approach.

As a Burger Urge Franchise Partner, you will receive:

house creative marketing team

If you have the urge, please contact our Franchise Development Manager Camilla Roberts on 0438 791 984 or email [email protected]

Business Franchise Australia and New Zealand 99

A-Z DIRECTORY

FranchisingA marvel of modern science

BODYOLOGY FRANCHISINGThe BodyOlogy franchise is a major breakthrough in the weight loss industry. Our model is flexible and simple. Cutting edge technology is the secret weapon, which we have global distribution rights to.

Our franchisees will appreciate an entire industry to themselves, as there are no other competing franchise systems that get results like we do.

No prior business experience is required, just a genuine passion to make a difference to our ever expanding

obesity issue in Australia and a ‘can do’ attitude.

Full training is offered in Melbourne, flights and

accommodation for interstate franchisees is all included.

Our numbers are limited in each state capital around

Australia, so if Bodyology is for you, please contact:

Gwendoline

P - 0438 245 555

E - [email protected]

W - www.bodyologyfranchising.com.au

9D ACTION CINEMASOperated by just one person, 9D Action Cinemas has low overheads, is supported by an experienced franchisor and has an income guarantee to give franchisees confidence in the expected revenues. 9D Action Cinemas offers something very different from the usual juice making, lawn mowing and fast food franchises.

Being the latest generation in dynamic, multi-dimensional, visual entertainment rides, 9D Action Cinemas is suitable for both children and adults. Senses are overwhelmed with the stimulating and

exciting 3D animated movies with surround sound, coupled with ‘active motion’ luxury chairs and dramatic effects such as rain, fog, lightning, wind, snow, touch and bubbles.

9D Action Cinemas provides a ‘turn-key’ business solution, fully established and ready to start trading. The total cost of the investment starts from A$175,000 for a 6 seat stand alone model.

Franchise enquiries:

Australia: 1300 550 132 (option 4) New Zealand: +61 1300 550 132 E: [email protected] See our website: www.9dactioncinemas.com.au

7-ELEVEN

7-Eleven is a global success story with more than 53,500 stores in 18 countries worldwide. 7-Eleven continues to grow, with an average of 6 stores opening in the world every day, and you can be part of this growth by becoming a 7-Eleven Franchisee.

As a 7-Eleven Franchisee you will benefit from our position as a market leader in

convenience retailing. You will be backed by our comprehensive support system. Our system gives you a complete turn-key set up including state of the art POS systems, product innovation and promotion as well as operational support.

Visit franchise.7eleven.com.au to view more information, see which stores are available for sale and to determine whether a 7-Eleven franchise is right for you.

SIMULATOR RIDE

BUCKING BULL Bucking Bull have been perfecting their roasting and carving methods for over 15 years, and are now Australia’s largest

Australian owned and operated, with nearly 40 stores across Western Australia, Queensland, New South Wales and most recently, Victoria.

Bucking Bull has built its success on a very simple recipe- providing great value ‘home cooked’ style food that people love to eat, serving nearly 3 million customers each year. Bucking Bull commands strong brand awareness, benefits from a unique positioning and is a proven business model.

Bucking Bull Franchisees benefit from comprehensive training and support with ongoing assistance in sales techniques, local store marketing, cost control, purchasing and financial management

We’re on a rampage, recruiting passionate, hard-working entrepreneurs who are keen to carve up a rewarding career. For more information regarding Bucking Bull franchise opportunities, please contact Dean Vella:

P: 07 3175 0640 E: [email protected] W: www.buckingbull.net

BRAZILIAN BUTTERFLY AUSTRALIASmooth operators wanted! Since 2002, Brazilian Butterfly have been making dreams come true for people who have the passion and drive to succeed. Brazilian Butterfly can give you all the tools and support you need to be your own boss in one of Australia’s largest and most successful beauty salon franchise groups.

With more than 30 salons across Victoria, Western

Australia, Queensland and the ACT, they continue to grow because people right across Australia know and trust the professional and caring service.

If you are serious about partnering in a business where you will be rewarded quickly both personally and financially, then you need to take action now!

Please contact Adam Simon, CEO:

(03) 9756 5700 or 0413 837 737 [email protected] brazilianbutterfly.com/franchise

BUSINESS FRANCHISE AUSTRALIA AND NEW ZEALANDA-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

HOT TOPICSPROFESSIONAL SERVICES LISTINGS

JEJAKGRAPHICS

JEJAK GRAPHICS

94 Business Franchise Australia and New Zealand

FREELEASE COPIERS PTY LTDHARMANS LAWYERS

MARSH & MAHER LAWYERS

16 Business Franchise Australia and New Zealand Business Franchise Australia and New Zealand 17

SPOTLIGHT ON SERVICE: AYERS ROCK RESORT

Ayers Rock Resort’s two unbeatable assets - its location in Australia’s iconic red centre and connection to Indigenous culture – come together in its conference complex. Since its complete redevelopment in November 2012 the Uluru Meeting Place at Ayers Rock Resort has become one of Australia’s most iconic meeting and conference destinations. Popular with large franchise conferences and smaller recognition events, the Uluru Meeting Place is located just a few kilometres from Uluru and Kata Tjuta - both places of great spiritual significance for Indigenous Australians.

THE ULTIMATE CONFERENCE EXPERIENCEEvent planners can draw on a flexible menu of Indigenous activities such as dance workshops, didgeridoo performances, bush yarns and dot painting workshops. Conference programs can also be enhanced with other activities in and around the resort and within the Uluru-Kata Tjuta National Park such as camel rides, watching sunrise

and sunset over Uluru and guided walks.

Second to Uluru, food and wine experiences take centre stage as part of any business event at the Uluru Meeting Place. From poolside fine dining and formal occasions to outback bbq style feasts under the outback sky, every dining experience combines local culture with inspired outback fare catering to intimate groups and large delegations. For an intimate dining experience under the sparkling night sky, Tali Wiru is a unique reward for a small group of delegates atop an isolated sand dune with Uluru and the distant domes of Kata Tjuta as your backdrop. Offering the finest gastronomic fare with a four-course table d’hote menu, matched perfectly with premium Australian wines.

FACILITIESThe conference complex itself includes two main conference spaces which can host 306 delegates and 420 delegates respectively with theatre-style seating. The rooms can be sub-divided with acoustically rated walls, or opened up to become one common space for exhibitions or trade shows. A light-filled pre-function area adds more flexibility to the complex while a permanent marquee caters for up to 280 guests and an outdoor amphitheatre can host up to 350 guests. Advanced audio-visual equipment is seamlessly integrated throughout.

With easy access from all east coast capital cities, Ayers Rock Resort encompasses a diverse offering of accommodation, from 5-star Sails in the Desert through to the authentic 3.5-star Outback Pioneer Hotel. This diverse offering ensures all conference markets are accommodated. Outside the Resort’s four hotels, lies a collection of resort and community style facilities that add depth to a delegate’s overall conference experience.

The Uluru Meeting Place has won two consecutive Australian Tourism Awards in the Business Events category, in recognition of its state-of-the-art facilities and range of unique dining and touring options.

For more information contact:

T: 02 8296 8067 E: [email protected] W: www.ulurumeetingplace.com.au

R• • •

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A CONFERENCE COMPLEX

700 MILLION YEARS IN THE MAKING

Business Franchise Australia and New Zealand 41

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“IF YOU ALREADY LOVE TO SPEND TIME AT

THE GYM, ENJOY EXERCISING AND LIVING A

HEALTHY LIFESTYLE, THEN THAT PASSION FOR

THE INDUSTRY WILL BE A GREAT BACKBONE

FOR BUILDING A SUCCESSFUL BUSINESS.”

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Health, fitness and beauty franchises are attractive businesses that are guaranteed to make you feel good!Whether you simply want to join these booming industries for the financial returns or you enjoy a healthy lifestyle and keeping fit, then look no further than franchising to provide you with a multitude of exciting business opportunities.

Franchising has proven to be a fantastic format for successful businesses across these growth areas. People are becoming more aware of the benefits of maintaining a healthy lifestyle, and have the desire to take better care of themselves than ever before.

The health, fitness and beauty industry covers an enormous choice of businesses, ranging from gyms to spas, to hairdressers and a wide range of beauty services including nails, hair removal, and male grooming.

Keeping in shape, being healthy and well-groomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, self-confidence and vitality. Likewise, owning a customer-focused franchise that helps to promote a sense of well-being and happiness can be just as rewarding, not to mention lucrative!

Expanding waistlinesThe number of people who are overweight in Australia continues to rise according to the Australian Bureau of Statistics.

The 2011-12 Australian Health Survey - the largest check up on the nation’s health ever

undertaken - found that nearly two-thirds (63 per cent) of the population are now classified as overweight or obese.

Men are more likely to be overweight or obese (70 per cent) than women (56 per cent) while one quarter (25 per cent) of our children are overweight or obese.

With these staggering figures, it’s no wonder that fitness franchises have experienced rapid growth over recent times.

Two of the top three on BRW’s fast franchise 2014 list are fitness outlets with Jetts Fitness at number two, and Anytime Fitness coming in third. Indeed, five of the top ten are health, fitness or beauty related with the top ranking taken by beauty based franchise Laser Clinics Australia.

Many franchised gyms, in varying formats, have experienced similar success in recent years.

Improving your bottom lineIn recent years, franchised gyms have experienced outstanding success as people become more and more aware of the importance staying active and looking after their physical wellbeing.

Added to the mix are 24 hour gyms - catered specifically for our busy lives, single sex gyms and more - and you have a sector of franchising that has boomed across the country and the world.

Check out the figuresA report released by IBISWorld states Australian fitness industry revenue of $2.9 billion and estimated to reach, over the next five years, $3.4 billion. Australians are expected to spend:

• about $1.7 billion on gyms and personal training;

FACTOR IN FRANCHISING

THEFeel Good

40 Business Franchise Australia and New Zealand

Business Franchise Australia and New Zealand 37

HEALTH, FITNESS & BEAUTY

FACTOR IN FRANCHISING

SECRETS OF A

FRANCHISE BUSINESS

ON A LEVEL PLAYING FIELD

THEFeel Good

Successful

Advertising

What’s What ON WhAT WE DO

spotlight on serviceDo you offer services to Franchisors, Franchisees and to the Franchise industry in general? Then Franchising USA can offer you the Spotlight on Service .This comprises of 2 Pages of editorial and a full page advertisement. The editorial is done via interview (or supplied by you) and showcase’s your company to Franchior’s and Franchisees.

a-Z & Professional services listingsAn A-Z listing provides low-cost, consistent exposure over a 12 month period. Available in all our magazine format publications and includes a 150 word description of your business, plus your logo in full colour. This is also replicated on our website, with links to your website, for the full 12 months.

Professional Services listings are available for companies such as lawyers, accountants, consultants, who service the franchise industry. A full quarter page in size and includes a 200 word description plus logo. A Professional Services listing runs for a full 12 months in both print and web formats.

Feature supplementEvery issue we produce our supplement on Franchising in which we cover health and Beauty, Food, Retail, Automotive and so much more.

Limited opportunites to showcase your Franchise with our most popular Feature Supplement Cover Story, We also offer Profiles and Focus’s to find out which industry is to be featured next check are editorial schedule in this media kit.

What’s What ON WhAT WE DO What’s What ON FEATURES TO GET YOU NOTICED

JANUARY/FEBRUARY 2016

MARCh/APRIL 2016

JULY/AUGUST 2016

SEPTEMBER/OCTOBER 2016

MAY/JUNE 2016 NOVEMBER/DECEMBER 2016

feature:FRANChISES IN YOUR PRICE RANGE

editorial/space:20 NOVEMBER 2015

advertising/materials:4 DECEMBER 2015

feature:INVEST IN YOUR FUTURE

editorial/space:13 MAY 2016

advertising/materials:27 MAY 2016

feature:RETAIL

editorial/space:15 JANUARY 2016

advertising/materials:29 JANUARY 2016

feature:SPRING CLEAN YOUR hOME & BUSINESS

editorial/space:15 JULY 2016

advertising/materials:29 JULY 2016

feature:FOOD & BEVERAGE

editorial/space:18 MARCh 2016

advertising/materials:1 APRIL 2016

feature:hEALTh, BEAUTY & FITNESS

editorial/space:16 SEPTEMBER 2016

advertising/materials:30 SEPTEMBER 2016

What’s What ON OUR INDUSTRY ExPERTS

PROFESSOR LORELLE FRAZER

Professor Lorelle Frazer is Director of the Asia-Pacific Centre for Franchising Excellence at Griffith University, and has been actively involved in franchising research and sectoral policy initiatives for more than 15 years.

Lorelle is one of the world’s leading franchising researchers and co-author of the Franchising Australia surveys. She also lectures in franchising and is a member of the ACCC Franchising Consultative Panel. her research is used to drive positive policy reform. The first person in Australia to complete a PhD in franchising, Lorelle also mentors franchising PhD candidates.

DR MIChAEL SChAPER

Dr Michael Schaper is Deputy Chair of the Australian Competition and Consumer Commission— the agency responsible for enforcing the Franchising Code of Conduct and educating franchising participants about their rights and obligations. Dr Schaper is an Adjunct Professor with Curtin University in Western Australia, and chairs the advisory board of Griffith University’s Asia-Pacific Centre for Franchising Excellence. he is a previous president of the Small Enterprise Association of Australia & New Zealand, and has extensive experience in the area of small business. his previous roles include Small Business Commissioner for the ACT and Dean of Murdoch University Business School.

ROBERT TOTh

Robert Toth is a Partner of Marsh & Maher Lawyers, with over 25 years of experience in Franchise law. he is an Accredited Business Law Specialist with expertise in franchising, licensing and distribution and franchise dispute resolution (acting for both international franchisors and franchisees).

Robert has written numerous articles in various publications including The Australian Financial Review, The Australian and New Zealand Business Franchise Guide, Business Franchise and Asia Franchise & Business Opportunities magazines. Robert holds numerous memberships including the FCA, Franchise Association of New Zealand (FANZ) International Franchise Lawyers Association (IFLA) and the US Commercial Service.

JASON GEhRKE

Jason Gehrke is the Director of the Franchise Advisory Centre and has been involved in franchising for 20 years at franchisee, franchisor and advisor level.

he advises both potential and existing franchisors and franchisees, and conducts franchise education programs throughout Australia, and publishes Franchise News & Events, a fortnightly email news bulletin on franchising issues and trends.

What’s What ON OUR INDUSTRY ExPERTS

ROD YOUNG

Rod Young, founder and Chairman of DC Strategy, is considered one of the world’s leading franchise consultants with over 30 years’ at the forefront of franchising, licensing, business development and franchise education in Australia, Europe, China, South East Asia, India and the United States.

Director or Chairman on the Boards of many national and international franchise networks, Rod has developed the Franchise Knowledge Series and is a Program Director and keynote speaker at Franchise India and is on the Board of Governors of the ASEAN Franchise Association.

TANIA ALLEN Tania Allen brings a wealth of experience and knowledge to every business owner and individual she coaches, trains and supports.

Tania founded Vision Alliance in 1999 with a vision to inspire, to empower and to make a difference to the lives of business owners and individuals worldwide! Tania is a sought after as a coach, consultant, speaker and trainer.

She holds many qualifications across a broad spectrum including franchising, business, marketing and NLP.

LABRINA TSEKOURAS

Labrina Tsekouras is the Westpac Senior Business Development Manager for Victoria and Tasmania and specialises in the franchising sector.

Westpac has supported the franchise sector in Australia for over 20 years. The growth of a specific franchise system is supported by providing streamlined processes for lending, as well as access to other lending transactional solutions.

The bank also has a national network of franchise specialist business bankers who are able to deal with specific day to day needs of the franchise customer.

FRANChISE COUNCIL OF AUSTRALIA

The Franchise Council of Australia Limited (FCA) is the peak body for the $144 billion franchise sector in Australia, representing franchisors, franchisees, service providers and advisors to the sector.

The FCA assists all stakeholders in Australian franchising in a variety of ways to ensure the sector is a vibrant place to do business. The FCA is a nationally incorporated not-for-profit association. Membership is voluntary and is open to any individual or organisation involved in the franchising sector, including franchisees, franchisors, lawyers, accountants, banks, consultants, academics, publishers and many more.

What’s What ON OUR MAGAZINE

one issue 3 issues 6 issues

front cover $4000 - - feature cover $3000 - - inside front cover $2866 $2570 (per issue) $2300 (per issue) inside BacK cover $2866 $2570 (per issue) $2300 (per issue) outside BacK cover $3115 $2800 (per issue) $2525 (per issue) focus feature $2800 - - profile $2695 $2195 (per issue) $1995 (per issue) spotlight on service $2695 $2195 (per issue) $1995 (per issue) full page $2395 $2095 (per issue) $1795 (per issue) half page $1550 $1300 (per issue) $1054 (per issue) quarter page $1050 $895 (per issue) $760 (per issue) a-z directory listing - - $2195a-z directory listing - - $2395

please note: Agencies add 10%

full page: 210 x 297mm (PLUS 5mm BLEED) Print area: ‘safe’ area generally 7-10mm in from margin

½ page vertical: 90mm wide x 272mm high

½ page horizontal: 185mm wide x 135mm high

¼ page: 90mm wide x 135mm high

full page ½ page vertical

½ page horizontal:

¼ page:

specifications

rates

What’s What ON OUR MAGAZINE What’s What ON OUR WEBSITE

1 month 6 months 12 months

top of page Banner $1200 - -

slider $2000 - -

directory listing $75 $400 $600

junior Banner $150 - -

top of page Banner: 550 x 70 pixels

slider

rates

ContaCt

What’s What ON hOW TO CONTACT US

puBlisher: Colin Bradbury [email protected]

editor: Joanne Tuffy [email protected] | 03 9787 8077

sales director: Vikki Bradbury [email protected]

sales & marKeting manager: Kathleen Lennox [email protected] | 03 9787 8077

production: [email protected] | 03 9787 8077

accounts: Renee Gould [email protected] | 03 9787 8077

design: Jejak Graphics. [email protected] | 03 5977 8804

www.businessfranchiseaustralia.com.au

CGB Publishing, the biggest publisher of franchising magazines globally offers solution based media and valuable, timely content. For over 30 years, our successfully driven publications have proven themselves as a global brand and industry leader for readers across the USA, Canada, Australia, New Zealand and the UK.

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