business fit webinar - sap partneredge program for application development

SAP PartnerEdge program for Application

Development Building Business Success for the Future

Thorsten Leiduck, VP Platform Ecosystem & eChannels, SAP

October 3 2013

© 2013 SAP AG. All rights reserved. 2

Agenda

SAP PartnerEdge for Application Development

A partner perspective – ExpertIG

Interview with ExpertIG

SAP Application Development Partner Center Demo

Next Steps

Q&A


Today’s empowered consumers force enterprises to transform

Demand customized products

Shop globally 24x7

Give feedback instantly via social

networks

Expect fast response

Fast reaction to consumer demand

Immediate insights based on Big Data

Increased business agility

Better consumer experience

Consumer behavior Transformation need

Enterprise

customers

Empowered

consumers


Winning solution providers will take advantage of this huge

opportunity

Deliver smaller projects faster

Provide rapid time-to-value

Accelerate

Leverage advanced technologies

Productize custom best practices

Offer ready-to-consume apps

Support try-and-buy, on demand

Sell and buy in new ways

“Cloud first“ strategy will double to

70% over the next four years among

CIOs1

At least one-third of companies will

adopt in-memory computing in 20132

58% of new investments in 2013 will

involve direct participation by line of

business1

Innovate

Adapt

1 IDC predictions 2013, 2 Gartner predictions 2013


SAP has refocused to provide leading technology to enable

enterprises to stay ahead

for faster information –

anytime, any device for better-informed

decisions

for more agile and

efficient businesses

Today’s SAP

Technology focus

Massive investments

Front-runner in the market

No. 1 in in-memory

technology

Market-leading in

analytics

Leading in

cloud solutions Visionary in

mobile technology

for ultimate process

speed


SAP and its large ecosystem will offer many attractive

applications on SAP platforms – everybody benefits

Attractiveness of platform (partner win)

Adoption of platform (SAP win)

Availability of solutions (customer win)

“Partnering is not a choice for SAP. The choice has been made.”

Bill McDermott, Co-CEO, SAP AG


SAP PartnerEdge for Application Development –

The all-encompassing volume program for software partners

Annual fees:

€2.5k/3.5k

incl. first pack

€0.5–1.5k

per add’l

innovation

pack

Innovation pack for…

SAP partner status Remote partner management Global agreement

Development

licenses

Application

integration

SAP HANA and

databases

SAP HANA

Cloud Platform Mobile

Enterprise

support

Cloud

resources Enablement

Application

reviews

INN

OV

AT

E

SAP PartnerEdge for Application Dev. | Exploration member FREE

1 year only

Developers (community) FREE

Base enablement Community support Exploration packs

DIS

CO

VE

R

MO

NE

TIZ

E

SAP Store

E-commerce best practices SAP Virtual Agency Partner directory

Embedded licensing

(planned)

SAP PartnerEdge for Application Development | Partner

15% rev

share

Partner Application-Specific

Runtime Licensing

% of partner app value (by techn.)

Go-to-market services


Partner Application-Specific Runtime Licensing Be a full solution provider to your customers

Technology

runtime license

Partner

application

Appl.-Specific Runtime License %

SAP Mobile Platform 10

SAP HANA 15

SAP Sybase ASE***, enterprise edition

(core + security and directory services

option)

8

SAP Sybase IQ, enterprise edition 8

SAP Sybase SQL Anywhere,

standard edition 5

* Basis: price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support

% per year

of runtime

Maintenance

and support**

License

Service

% uplift on

app value*

*** SAP Sybase Adaptive Server Enterprise


Six reasons to join SAP PartnerEdge for Application Development

One global contract - all-inclusive, easy sign-up, partner owns intellectual property (IP), custom development included 1

Effective enablement across all technologies 2

All information and interaction in one place – the Application Development Partner Center 3

All partner apps available to customers in the SAP Store 4

Self-sufficient selling via Partner Application-Specific Runtime Licensing 5

Low fees – SAP earns when partner sells 6


Application Development Partner Center One gateway to SAP

– Full lifecycle coverage

– Hot topics and news

– Onboarding tools

– Quality-assured enablement assets

– Access to self-service and remote

services

– Process wizards

– Community access

www.SAPAppsDevelopmentPartnerCenter.com

www.sapadpc.com/

http://www.sapadpc.com/




SAP Store Expand your market reach

– Full self-service via "My Account"

functionality

– Ability to sell as agent

– PayPal option for collection

– Available in 23 countries

– Listing of all partner apps

– Federated search across SAP and

partner apps

– Success sharing

(15% share on transactions closed)

The SAP Store

2,200+ Solutions on e-channels/

SAP Store from SAP and partners

4,500 Online transactions YTD

515,000

Online visits YTD

32,000 App downloads

(SAP and partner apps)

Status: July 2013


Current SAP Applications Challenges

Objectives

Attract new partners to join the PartnerEdge program for Application Development – further grow partner ecosystem

Expedite app build phase and create a compelling event or impetus for app completion and placement on SAP Store.

Rewards (illustrative options):

• High value monetary prices for app contest winners (e.g. 10k,

guaranteed minimum revenues)

• Marketing benefits via SAP Store and media exposure

• Reselling of “best apps” in pre-defined white spaces by SAP

• Sizable investment fund for application development partners

Pinnacle Award

partner category

to be confirmed

Autodesk and SAP

Application Challenge Windows 8 and Windows

Phone 8

Submit your app and

join the program

2 1

Get enabled

3

Publish your app on

the SAP Store

Build Open Ecosystem To Develop Enterprise Apps and Drive Innovation

Learn about the open

app challenges

www.sapappsdevelopm

entpartnercenter.com/e

n/apps-challenges/

Red Hat and SAP

Application Challenge

http://ecohubmkt.sdn.sap.com/rs/sapsandbox/images/Autodesk SAP_Mobile Apps Challenge_2013.pdf

http://ecohubmkt.sdn.sap.com/rs/sapsandbox/images/SAP_Mobile Apps Challenge_windows8.pdf

http://ecohubmkt.sdn.sap.com/rs/sapsandbox/images/Red Hat -SAP_Solution Challenge_2013 - Terms and Conditions - Draft 4.pptx


Selected Example Individual Marketing Opportunities with SAP

Enabling Our SAP PartnerEdge Application Development

Partners From Tailored Marketing to Partner Led Enablement

Partner Led Tools and Infrastructure

Featured Partners

on SAP Social

Media (.e. Mobile Apps Mondays

eLearnings or other

Marketing Trainings References

Self Service Tool

Promotional Tools on

www.adpc.com Web Content Feed

SAP

Events

or Roadshows

Marketing and

Social Best Practices

SAP Joint

Demand

Gen

Campaigns

SAP Community

Network

SAP Internal

Field Awareness

and Promotion


Act now!

Turn business trends and

innovative technologies into

new sales opportunities

Ready to take off?

Visit the Application

Development Partner Center

and sign up now! www.sapadpc.com


a member of The Business Maturity Group Copyright © 2012 ExpertIG. All rights reserved. | 15 |

“ Packaged Mobile Application Innovator of the Year” … SAP America What we do best…

Since 2002 we have educated companies on smart use of technology. We develop Enterprise Mobile Solutions that connect

people and actionable information.

Using the SAP Mobile Platform we put SAP-Connected

mobile tools in the hands of the user’s everyday mobile devices.

Expert IG

SMP Appcelerator Titanium Platform Development iOS, Blackberry, Android, Windows Pre-built, partially-built and Custom Apps

Where to find more info…

Visit: www.expertig.com to find out more about us including: Mobile Demos, Live and Recorded Webinars, White Papers and Events

http://www.expertig.com

a member of The Business Maturity Group Copyright © 2012 ExpertIG. All rights reserved. | 16 |

Product Offerings

Expert IG

myOrders

myCustomers

myDeliveries

Topsheet

Real time, secure access to Customer Order information Collaborate with key contacts Alerts and notifications on order status changes Extensive search capabilities

Works in collaboration with myOrders Salesperson territory and regional customer management Map representation of customer locations with

dashboards for quick visualization and drill-down to order detail

Time sensitive alerts to key customer events and service issues

Real time integration with SAP Proof of Delivery transactions

Route planning with integration to device navigation Geo-fencing to support recording of route events and

analytics Proof of condition and biometric signature at delivery

header and line item level Proof of delivery

Flexible data drill-down capabilities of Supply Chain metrics

Cost effective, real time KPI solution Utilizes standard LIS structures Lightweight implementation effort


Interview

SAP and expertIG


Partner Center Demo


Poll Question 2

I’m interested in learning more about

1. Publishing on SAP Store

2. The current SAP Application Challenges

3. Access to the Innovation Pack for Mobile

4. Access to the Innovation Pack for SAP HANA Cloud Platform

5. Access to the Innovation Pack for Application Integration

6. Access to the Innovation Pack for SAP HANA & Databases


Questions

Turn business trends and

innovative technologies into

new sales opportunities

Ready to take off?

Visit the Application

Development Partner Center

and sign up now! www.sapadpc.com
