business experiences and network requirements in...
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Business experiences and network requirements in launching WCDMA & EDGE worldwide
Vice PresidentBusiness Unit Systems
Torbjörn Possne
Success factors for 3G take off
Networks
Terminals - applications
Unique user experience - competitive differentiator
Key FindingsWCDMA Network Rollout
WCDMA worldwide launch status
3 (Hong Kong)
Stet-Helles (Greece)MTC-Vodafone (Bahrain)
3 (Denmark)
Total subscribers 2.9 MillionTango (Luxembourg)
Mobilkom (Austria)
3 (Austria)3 (Sweden)3 (Australia)3 (UK)3 (Italy)Vodafone (Japan)NTT DoCoMo (Japan)
January 2004
WCDMA selected by 120 operators
WCDMA Worldwide Launch Status
3 (Hong Kong)
Stet-Hellas (Greece)MTC-Vodafone (Bahrain)
3 (Denmark)
Total subscribers 2.9 MillionTango (Luxembourg)
Mobilkom (Austria)
3 (Austria)3 (Sweden)3 (Australia)3 (UK)3 (Italy)Vodafone (Japan)NTT DoCoMo (Japan)
January 2004 Layeredarchitecture
WCDMA only
WCDMA selected by 120 operators
Focus areas for WCDMA network launch
Network planning and optimization
Antenna tilts
Coverage phases
Multi-vendor & terminal integration
Geographical aspects
Configuration management includingsoftware & hardware status
Network monitoring
Network planning and optimization
• Cell planning, coverage• Cell planning, interference• Neighbor definitions
• Parameter consistency• End-to-end testing11stst prioritypriority
22ndnd prioritypriority
33rdrd prioritypriority
• Location area &routing area planning
• Up/down link power balancing
• Feeder deployment on site
• Code planning• Parameter tuning
Network planning and optimization
• Cell planning, coverage• Cell planning, interference• Neighbor definitions
• Parameter consistency• End-to-end testing11stst prioritypriority
22ndnd prioritypriority
33rdrd prioritypriority
• Location area &routing area planning
• Up/down link power balancing
• Feeder deployment on site
• Code planning• Parameter tuning
Neighbor definition issues
Neighbor relations not updatedTerminal limitations not consideredAntenna orientations have changed“One-way” neighbor relations
GSM neighboring cell relations not considered
95% of all RBS installed before network optimization
GSMWCDMA
3G coverage strategies differ from GSM
Geografical coverage
Population coverage
Indoor coverage
Multi-vendor & terminal integrationLive WCDMA Interoperability Demo at GSM World Congress 2004
Video CallTerminal to Terminal
Video CallTerminal to PC
Content StreamingSports, Music, News
Voice Call
3GMobileAccess
MobileCore
ServiceNetwork
Recommendations for a successfullaunch of WCDMA networks
Network planning considering service mix
End-to-end testing
Initial & advanced radio tuning
Network monitoring including drive tests
Invest time to save time
Dropped call rate in radio network (speech)Data from live customer networks
Cell availability
99.4%
GSM average
Number of successful RAB establishmentsSpeech dropped call rate
Jul Aug Sep Oct Nov Dec Jan0%
1%
2%
3%
4%
5%
6%
Key FindingsEDGE Network Rollout
EDGE worldwide launch status
Westel (Hungary)
AT&T Wireless (Barbados)TeliaSonera (Finland)
Telecom/AT&T Wireless (Bermuda)
Bite GSM (Lithuania)
AT&T Rogers Wireless (Canada)AT&T Wireless Services (Puerto Rico)AT&T Wireless Services (USA)Telefónica Móvil (Chile)AIS (Thailand)CSL (Hong Kong)Cingular Wireless (USA)
January 2004
Potential EDGE subscribers: ~71 Million
EDGE officially selected by 65 operators
EDGE worldwide launch status
EDGE officially selected by 65 operators
Westel (Hungary)
AT&T Wireless (Barbados)TeliaSonera (Finland)
Telecom/AT&T Wireless (Bermuda)
Bite GSM (Lithuania)
AT&T Rogers Wireless (Canada)AT&T Wireless Services (Puerto Rico)AT&T Wireless Services (USA)Telefónica Móvil (Chile)AIS (Thailand)CSL (Hong Kong)Cingular Wireless (USA)
January 2004
Potential EDGE subscribers: ~71 Million
EDGE system upgrade only in radio network
RBSRBS BSCBSC MSC/VLRMSC/VLR
SGSNSGSN GGSNGGSN
BGWBGW
HLRHLR
IPNetwork
IPNetwork
Softwareupgrade
EDGE radio performanceLive customer measurements
100%80%60%40%20%
Cell area
Kbps/4TS~125~140~160~170~200
Average data rate 140 – 160 kbps
Recommendations for a successfullaunch of EDGE networks
DO IT!
Focus on end-to-end application testing
Network planning & optimization not needed
WCDMA and EDGE: complementing technologies
GSMGPRSEDGE
WCDMA WCDMA-E
SeamlessNetworking
User Experience
Advanced Mobile Services Study 2003Representing 615 million people world-wide
10% of all mobile users are potential 3G early adopters
Users have high expectations of 3G
Terminal size and weightLong stand-by and talk timeExisting servicesCoverage
New and enhanced servicesRicher personal expressionImproved ease of use
Frequent mobile net users have passed the barrier
Mobile phone users
0 10 20 30 40 50 60 70 80
SM S
Play games
Scheduling/calendar
On-line services
Ring tones
Picture msg
Camera
Synchronise w. PC
Use as modem
FM radio
M P3 player
At least weeklyMonthly/less often
Frequent mobile net users
0 10 20 30 40 50 60 70 80 90
SM S
Play games
Scheduling/calendar
On-line services
Ring tones
Picture msg
Camera
Synchronise w. PC
Use as modem
FM radio
M P3 player
At least weeklyMonthly/less often
Source: Ericsson Consumer & Enterprise Lab 2003
Data usage takes off with 3G
2002
0
500
1 000
1 500
2 000
2003
FOMA
PDC
Packets per dayand user
Q2 Q3 Q4 Q2 Q3 Q4Q1
Source: NTT DoCoMo homepage
WCDMA terminal availability
0
5
10
15
20
25
30
35
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2003 2004
Note: Chart excludes NTTDoCoMo FOMA terminals introduced in Japan
New models introducedTotal models introducedTotal number of suppliers
New models introduced
0
1
2
2002 2003
[million subs]
NTT DoCoMoFOMA subscribers
WCDMA terminal availability
• Color displays• MegaPixel cameras• Improved battery lifetime• Positioning (A-GPS)• External memory slots• Smaller and smaller…
0
5
10
15
20
25
30
35
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2003 2004
New models introducedTotal models introducedTotal number of suppliers Note: Chart excludes NTTDoCoMo FOMA
terminals introduced in Japan
EDGE terminal availability
0
5
10
15
20
25
30
35
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2003 2004
Note: Includes terminals for all GSM frequencies
New models introducedTotal models introducedTotal number of suppliers
• High-definition displays• MegaPixel cameras• Same battery life as GPRS• Same size as GPRS• External memory slots• Low to high-tier models
Success factors for 3G take off
Networks
Terminals - applications
Unique user experience - competitive differentiator
EDGE & WCDMA takes off during 2004
