business exchange at siia netgain 2009
DESCRIPTION
A short 5 minutes introduction to BusinessWeek's Business Exchange (@BWBX), a social media site for business professionals. This presentation is prepared for and presented at the SIIA NetGain 2009 conference in San Francisco on May 5, 2009.TRANSCRIPT
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Social Media for Business Professionals
Christopher Tse
Senior Director of Innovation
BusinessWeek Digital
May 5, 2009
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Media Landscape
Radio
SMS Internet
Billboards
Podcasts
Gaming
Groups
TV
Magazines
Video
Instant Messaging
Mobile
Blogs
Media On Demand
Newspapers
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Plus Social Media
Online
Billboards
Gaming
TV
Magazines
YouTube
Instant Messaging
Mobile
Blogs
Media On Demand
Newspapers
RadioProfessional networking
Mobile
Search Social Graph
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BX is Topical and Social
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BX is Topical and Social
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Focus on Business
Bring in Real People
“Topical”
“Social”
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Access articles from 1000s of sources on any business topic
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Identify stories and posts have been most useful to other users
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Save items for future reference and to signal their importance
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Add articles you’ve read or written for other users to access
Example:
Google Books Settlement under Scrutiny by Justice Department
…share your reaction on BX and
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Build a network of like-minded business professionals
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Promote your personal brand through your BX profile
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Business Exchange Facts
1400+topics created since launch in September 2008
30%month-over- month page view growth
5,000+active content contributors, i.e. our “1%”
Winner of minOnline’s Best of the Web Award for Best New Consumer Site of 2009
Data as of April 2009
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Christopher Tse
Senior Director of Innovation, BusinessWeek Digital
Email: [email protected]
Twitter: @bwbx and @christse
BX Profile: http://bx.businessweek.com/profile/christopher-tse/ctse359/
bx.businessweek.com
users can link their profiles
Join now. It’s free!
Rev 7 – 4/30/2009