business evolution: a new approach to big data
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A NEW APPROACH TO
ALL ‘BIG DATA’ ARE NOT CREATED EQUALIY
The BIG DATA
Market is
TRI-FURCATED!
Plumbing/Infrastructure
Networks / Security
Task Development & Management
Execution
Data Processing/Reporting
BI /BA / ECM
Data Actionizing
Solutions
Data Driven Problem Solving
Results
Data Strategy
ROI / ROD
What BIG DATA is;
has a lot to do
with perspective
Now YOU can
choose your
perspective
Level III
Executive
Perspective
Level II
Manager
Focus
Level I
IT
IN THE NEW DATA ECONOMY
Plumbing/Infrastructure
Networks / Security
Task Development & Management
Execution
Data Processing/Reporting
BI /BA / ECM
Data Actionizing
Solutions
Data Driven Problem Solving
Results
Data Strategy
ROI / ROD
Beneficiary
Executive
Manager
IT
USERS
Knowledge
Workers
Analysts
IT
VALUE
Accelerated
Decision
Management
Practical &
Useful
Information
Vital Building
Blocks
WE HAVE A TOTALLY DIFFERENT PERSPECTIVE ON
Because of how we Evolved…
ALL-DATA
THE BUSINESS EVOLUTION OF ‘BIG DATA’
Philosophical Foundation & Operational Framework
The Intrinsic Value of
Data
Data is A Raw
Resource
Data As
Currency
Data Strategy Separate From IT
The New Data
Economy
We capture
the imagination
of Executives
Our value
proposition
appeals to
Executives
Executives
Maximize
The Digital
Economy
We educate
and empower
Executives
We provide
a new
Paradigm
HOW WE TURN YOUR…
LET’S FOCUS ON
WIDEDATA INTO
7
Speed to Decisions
Value
Productivity & Performance
W1 M1 Q1 Q2 Q3
100%
High Impact
75%
50%
25%
10%
100%
Big Data
CRM
Risk
ERP
SCM
OFS
M2M
BA
Spreadsheets
Department Manager/
Analyst
Executive Decision Making S
P Sht
Today’s Model
ECM BI
Process Repeated Constantly
0%
Y1
8
Speed to Decisions
Value
Lost Productivity & Performance
H1 H2 H3 D1 D2
100%
High Impact
75%
50%
25%
10%
Accelerated Decision Mgmt.
100% 0%
Lowest Impact
Workflow Optimization
CRM
Risk
ERP
SCM
OFS
M2M
BI BA
ECM
Executives / Knowledge Workers
SpS
Problem Solving
Big Data – To – Wide Data
Data Strategy
(Future)
Social Media
WE PROVIDE A GROWTH PATH
TO THE…
Because the Customer must evolve…
The New-DATA Economy
THE BIG DATA STRATEGY CURVE
#1
#2
ROI
Big Data Acceptance & Utilization
Spreadsheets
CRM, ERP, SCM
BI, BA, ECM
Accelerated Decision
Management The
Goal
Mature Partnership
BE & your business
ROD
Leverage
Strengths
Reduce
Weaknesses
Data
as a
Raw
Resourc
e
Knowledge Workers Maximized
OpEx Vs. CapEx
Assumptions
Executives must
learn to think
differently about
their role
Customers
must see Data
as a new
Strategic Value
Provide a
Fully
Integrated
Solution
THE BIG DATA ADOPTION CURVE
#1
#2
ROI
Big Data Acceptance & Utilization
Spreadsheets
CRM, ERP, SCM
BI, BA, ECM
Accelerated Decision
Management
Problem
Solving
Cycle
The
Goal
Mature Partnership
BE & your business
ROD
Financial Performance
Ris
k M
an
ag
em
en
t
Incremental Change
Assumptions
Customers don’t
understand the
Big Data market
Our Goal is
to Break the
Cycle
99% of Vendors
are vested here
THE BIG DATA VALUE CURVE
#1
#2
ROI
Big Data Acceptance & Utilization
Spreadsheets
CRM, ERP, SCM
BI, BA, ECM
Accelerated Decision
Management The
Goal
Mature Partnership
BE & your business
ROD
Problem
Solving
Threshold
Kn
ow
ledg
e W
ork
ers
Ma
xim
ize
d
Profitability Increased
Faster, Better Data Results
Assumptions
Executives are
Confused about
what Big Data is
How to Problem
Solve with new
tools?
Our Goal is to
establish an
Ecosystem
THE BIG DATA PERFORMANCE CURVE
ROI
Big Data Acceptance & Utilization
Spreadsheets
CRM, ERP, SCM
BI, BA, ECM
Accelerated Decision
Management The
Goal
Mature Partnership
BE & your business
ROD
Ecosystem
Eliminated or Minimized
Fully Leveraged in the
eco-system
Eliminated Assumptions
Systematic Problem Solving culture
Apps developed “on demand”
Significantly Improved Workflow
Data Strategy separate from IT
Cost Controls, Reduction & Avoidance
Closing the Gap