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Naeem Jafri MBA 4th (Marketing)

Presented

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Social Responsibility...

An organization’s obligation to

maximize its positive impact on

stakeholders and to minimize its

negative impact. This all depends

upon the ethics of the

organization.

What are ethics?

Ethics are no more in

religious texts, they are a part

of business law.

Sources of Ethical Norms:

Fellow

Workers

Family

Friends

The Law

Regions of

Country

Profession

Employer

Society at

Large

Fellow

Workers

Religious

Beliefs

The

Individual

Conscience

What are business ethics?

Business ethics include

practices and behaviors that

are good or bad.

Ethical Issues in Business:

Employee-Employer Relations

Employer-Employee Relations

Company-Customer Relations

Company-Shareholder Relations

Company-Community/Public Interest

Two Key Branches of Ethics:

Descriptive ethics involves describing,

characterizing and studying morality. i.e. it

replies to “What is?”

Normative ethics involves supplying and

justifying moral systems i.e. it replies to

“What should be?”