business education principles of business marketing
TRANSCRIPT
BUSINESS EDUCATIONPRINCIPLES OF BUSINESS
MARKETING
MARKETING
MARKETING STRATEGIESWhat do we mean by this term?
MARKETING STRATEGIES
Jingle – Coca ColaIdentify the ads used for the other items
How have you seen these products marketed otherwise?
MARKETING STRATEGIES
Marketing strategies in use today include:
Digital signageKiosksBroadcastingInternet marketingIn-store demonstrationsWord-of-mouth
MARKETING STRATEGIES
Digital MarketingPrintingPublishing
Name some others that you have seen in use:
MARKETING STRATEGIES
http://marketing.about.com/od/marketing basics/a/smmktgbasics.htm
http://www.clickmediaintl.com/services.html
MARKETING STRATEGIES
USE OF MARKETING STRATEGIES
RESULTS OF STUDENT POLL
During a one week period, how often have you seen any of the various marketing strategies used:
Students polled:
Broadcasting 6 Digital marketing 7 In-Store Demonstration 3 Internet marketing 5 Point of sale 8Printing 5 Publication 12 Word-of-mouth 10
Use of Microsoft Excel by students to create
graphs/charts1 2 3 4 5 6 7 8
0
2
4
6
8
10
12
Series1
MARKETING STRATEGIES
A look at the effectiveness of the use of marketing strategies by businesses today:
http://en.wikipedia.org/wiki/Marketing_effectiveness
MARKETING STRATEGIES
CLOSUREWhat have you learnt about the use and effectiveness of marketing strategies today?
ASSESSMENT
ASSESSMENT
Define the term “marketing strategies”.
(2marks)
List FOUR marketing strategies with which you are familiar. (4 marks)
For any TWO of strategies listed above, determine how it can best be used to promote a product of your choice.
(6 marks)
How popular is the use of in-store marketing in Trinidad and Tobago?
(3 marks)
ASSESSMENT
S.M. Jaleel just introduced a new FRUTA drink which they hope to export to the United States and Europe in January 2011, which of the marketing strategies would you recommend they use, and why?
(5 marks)