7/17/2019 Business Development Plan

http://slidepdf.com/reader/full/business-development-plan-569132f805e00 1/1

 To: BDM – Kids Joy

Date: 4th December 2014

RE: Business Deveo!ment "an #or Kids Joy $aes

Background & Overview:

1% The !resent mar&et situation is hi'hy com!etitive

2% $ervices shoud be revoutioni(ed )ith a ne) conce!t* ne) strate'y

Key focused areas for BusinessDevelopment

Proposed Solution

"oor a)areness o# Kids Joy + Baby!roducts our ran'e, -ustomers are nota)are

Emai -am!ai'n and $M$ -am!ai'n #orseected se'ments ./or&in' )omen *Mothers .Data minin'

"ubic !erce!tion on Kids Joy "roductran'e are !ositioned as an e!ensive!roduct

"aid socia media cam!ai'n .Main reuired!roducts )ith !rice

Many ne) com!anies have entered themar&et

3eibe service to customers and their sta.Buidin' the 'ood Re!o )ith -ustomers5ncentive schemes * reco'ni(in' the sta

 The saes sta are not motivated )ith6nancia incentives + !er#ormancebased incentive to be introduced

"er#ormance based 5ncentive scheme% i%e+-oo "anet, 7r!ico, 8eo Kids, etc9

!erationa 5ssues can be minimi(ed )ith amotivated set o# em!oyees% 7s a !enaty #orne'i'ence, im!ose !enaties on incentives%Re'uar !ersona deveo!ment and trainin'%!erationa 5ssues

Key "urchasin' Determinants are not5denti6ed and communicatedeectivey, ie% $!eed deivery,Reiabiity .Trust and aordabiity%

;o) cost !romotiona methods, such as BT;!romotions%

-or!orate tie+u!s E'% Tie+u!s )ith 8a!!iness * Ka!ru&a * Ta&asetc9

 The Mar&et shoud be revoutioni(ed)ith a ne) conce!t* ne) strate'y

8i'hi'ht more vauabe #eature as K"5

E+Brochure #or customers 7 !an to send 200,000 e+brochures

Kids Joy !resence on socia medianet)or&s and )eb+based environments

5m!emented and monitored by Mr% 7svine