Business  communica,on  is  now  social  

 In  fact  Social  Business  So0ware  is  the  next  hot  Biz  

 

Luis  Font  Managing  Director  

What  is  happening  exactly?    

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•  Intranet 1.0: possibly various useful things, but boring, used little, not very usable

•  Shy business use of Social Networks, very little in B2B

•  Only consumer oriented companies use B2C social networks

•  Social Media in good form: bloggers confirm that they are the 5th power

•  Twitter calls upon the democratic revolution but it hardly get into some companies

And  what  is  happening  inside  the  company?    

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Do  we  inform?  Should  we  collaborate?  

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And  it  gets  worse  every  ,me  

Genera>on  Y  is  joining  the  company…  

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Social  Business  So0ware  is  the  next  hot  Biz  

In 2010 the market confirmed the value of professional and cooperat ive social collaboration platforms: •  Jive software achieved 30M$ financing;

•  Cube Tree was bought by Success Factors for 50M$;

•  and Atlassian achieved 60M$ financing

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Convergence  

Intranet  2.0   Enterprise  2.0  

Non  Social  SoEware  

Legacy  1.0   ?  

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Everything  will  become  Social  

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•  Firstly games

•  Intranets, they need this as if it were water

•  Extranets, especially if it is with clients

•  Project management

•  CRM… Social CRM sounds good

•  ERP

•  El BI

•  And much more

What  are  we  making  Social?  

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And  what  else?    

•  Social Crowsourcing

•  On-line Reputation

•  Social Client/User Communities

•  Social Product Management

•  Social Product Engineering

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Over  the  next  5  years  the  majority  of  companies  will  have  a  Corporate  Social  

Network  

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This  Revolu,on  will  NOT  be  led  by  IT  

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We  Need  New  Profiles  

•  From Community Manager to Digital Strategist

•  From Programmer to Development & Usability Engineer

•  From Content Manager to Digital Content Strategist & Designer

•  From Usability Engineer to Usability-Understandability Designer

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And  they  will  be  in  the  Cloud:  Public  or  Private  

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Will  there  be  a  baRle?    

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reconver,bles  

Who  will  lead  it?  

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•  Top Management

•  Departmental Leaders

•  Human Resources

•  Marketing

Business  Benefits  

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•  Greater Information

•  Collaboration increase

•  Increase in Productivity

•  E-mail reduction

•  Knowledge Management

•  Sense of Belonging

•  New Retribution Models

•  Motivation

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